Tue.Nov 29, 2022

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash.

Loyalty 226
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Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data.

Plan 191
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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression.

Websites 240
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It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Audience 139
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months.

More Trending

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Marketing To Gen Z: How To Do It The Right Way via @sejournal, @macuraa

Search Engine Journal

Gen Z may be a trickier market but done right, you'll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal. Digital Strategy SEO

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HG Use Case: Functional Area Intelligence

HG Data

In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign.

Case 71
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How To Make a Better Workspace for Your Content Marketing Team [Tools]

Content Marketing Institute

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading → Company News

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3 Grinch Approved Emails for the Holidays

TowerData

It's finally December and you know what that means. it's officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah , this time of year also means that holiday email campaigns are in full swing.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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What is the Average Cost Per Lead for Different Marketing Channels in 2023?

Visitor Queue

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements.

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Biggest Challenges Facing SEO In 2023 [Survey Results] via @sejournal, @MattGSouthern

Search Engine Journal

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal. Careers SEO

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TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in Search

Hootsuite

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you.

Keyword 89
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10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson

Search Engine Journal

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal. Paid Media Strategy PPC

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Insights from INBOUND: New Ways to Connect With Your Customers

Ignite

What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters.

View 62
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What is Decentralized social media?

Valasys

Introduction: . Social media has brought forth a new meaning to building community relationships, fostering social ties, sharing ideas, and connecting to like-minded people across the globe. It is fair to say that social media platforms have become a way of life. No wonder over half the world’s population is currently on one or the other social media platforms. But as the famous saying goes, everything comes with a price. And the price users are paying is too costly to endure. .

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Insights from INBOUND: New Ways to Connect With Your Customers

Ignite

What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters.

View 62
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12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Search Engine Journal

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal. Digital Marketing SEO

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019).

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Social Media Marketing and Social Justice – When and How Should Your Business Respond?

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing. Social media is a powerful tool we use in marketing; it’s a powerful tool because it has the ability to spread messaging far, wide, and like wildfire if done correctly (or sometimes incorrectly).

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Nurturing Warm Leads: Smart Revenue Plays to Capture Alumni Customers

LeanData

With so much job turnover in the U.S. since 2020, you may have noticed a slew of academy award-winning farewell speeches in your LinkedIn feed. You know the ones.

Mail 83
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Microsoft Makes 3 Predictions For PPC Trends In The New Year via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal. News PPC

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective

Benchmark Email

Getting your marketing strategy right is one of the most challenging aspects of running a business. With advances in technology, consumer behavior, and competition all constantly shifting, it’s never been more critical to stay on top of your game.

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The Complete Guide to Mobile SEO - 8 Tips & Best Practices

SEMrush

Mobile SEO is key to getting Google traffic. Read this complete guide to optimizing your site for mobile users. Mobile SEO

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Google: HTTP/3 Doesn’t Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on Search Engine Journal. News SEO

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Using The Right Media Mix During Each Stage Of The Buyer’s Journeys

Stevens & Tate

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web via @sejournal, @martinibuster

Search Engine Journal

Ex-Googler offers opinion that uptick in featured snippets is because Google is "concerned about some of the low-quality experiences out on the web". The post Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web appeared first on Search Engine Journal. News SEO

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Efficient Content Production: What is Inefficiency Costing You? 

Acrolinx

With demand for high-quality content skyrocketing over the last few years, content creators are under more pressure to deliver the goods. More than 90 percent of B2B marketers … Continue reading "Efficient Content Production: What is Inefficiency Costing You? ".

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Today’s Business Environment Demands Complete Organizational Clarity and Alignment.

OnMessage

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success.