Tue.Nov 29, 2022

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Guest post by Alain Glaeser. Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Image credit: Blake Wisz on Unsplash. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources.

Loyalty 309
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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

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63% of Marketers to Host In-Person Events Within the Next 24 Months

KoMarketing Associates

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Kaltura recently published “The State of Events 2023” report, and data suggested that most marketers (63%) have plans to host in-person events within the next 12 to 24 months.

Planning 218
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Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Vision Edge Marketing

How do you plan for and predict what’s going to happen in the near future? Predicting what’s next and planning for it takes more than the ability to read the tea leaves, AKA experience, emotion, gut, and intuition. Instead, look for trends and patterns in your data. You don’t need to be a sophisticated data scientist to derive solid insights from data and make data-driven decisions.

Planning 225
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Green Leads CEO Mike Farrell joins Amir Reiter on the Transform Sales Podcast

Smashmouth Marketing

CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service. CLick Here to Watch & Listen. Click here for more Green Leads podcasts.

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Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective

Benchmark Email

Getting your marketing strategy right is one of the most challenging aspects of running a business. With advances in technology, consumer behavior, and competition all constantly shifting, it’s never been more critical to stay on top of your game. There’s no denying that email marketing is still an effective way to grow your business, but… The post Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective appeared first on Benchmark Email.

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Biggest Challenges Facing SEO In 2023 [Survey Results] via @sejournal, @MattGSouthern

Search Engine Journal

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal.

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Using The Right Media Mix During Each Stage Of The Buyer’s Journeys

Stevens & Tate

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. And while old marketing practices preached broadcasting a message to the masses, using a media mix to nail down a lead at a specific point along their buying journey is crucial and proven to be more effective to converting leads into sales.

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Over half of marketers are using the metaverse or considering it

Martech

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it. The metaverse was defined in the survey of 223 marketers as “virtual, internet-based experiences that bridge offline and online worlds, where people can cu

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Content Proofreading Tips to Catch More Avoidable Goofs

CopyBlogger

Traditionally, when I teach content proofreading tips, I treat them as separate tasks from content editing. And they are indeed. Continue Reading. The post 10 Content Proofreading Tips to Catch More Avoidable Goofs appeared first on Copyblogger.

Tips 105
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Microsoft Makes 3 Predictions For PPC Trends In The New Year via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.

PPC 103
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Webinar: Do more with less to get ahead in 2023

Martech

As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers personalized experiences in real time.

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5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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HG Use Case: Functional Area Intelligence

HG Data

In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign. The post HG Use Case: Functional Area Intelligence appeared first on HG Insights.

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Efficient Content Production: What is Inefficiency Costing You? 

Acrolinx

With demand for high-quality content skyrocketing over the last few years, content creators are under more pressure to deliver the goods. More than 90 percent of B2B marketers … Continue reading "Efficient Content Production: What is Inefficiency Costing You? ". The post Efficient Content Production: What is Inefficiency Costing You? appeared first on Acrolinx.

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Google: HTTP/3 Doesn’t Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on Search Engine Journal.

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LiveIntent launches Identity Enrichment on Salesforce AppExchange

Martech

LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. “Identity Enrichment is a welcome addition to AppExchange, as they power digital transformation for customers by delivering them accurate CRM data,” said Woodson Martin, GM of Salesforce AppExchange.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 inspiring examples of corporate social responsibility

Sprout Social

You’ve probably thought long and hard about your brand’s look, personality and voice. But what about its role in society? According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public.

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Online retail kicks off holiday season with record sales

Martech

Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports from Adobe Analytics and Salesforce, which differed on the exact amounts. U.S. Cyber Monday total online sales. Adobe : $11.3 billion — 5.8% increase from 2021 Salesforce : $12.2 billion — 8% increase from 2021. U.S. Black Friday total online sales. Adobe: $9.1 billion — 2.3% increase from 2021 Salesforce $15 billion — 12% increase from 2021.

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Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web via @sejournal, @martinibuster

Search Engine Journal

Ex-Googler offers opinion that uptick in featured snippets is because Google is "concerned about some of the low-quality experiences out on the web". The post Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web appeared first on Search Engine Journal.

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The Ultimate Guide to Understanding Geofencing Marketing

US Data Corporation

Use precision in your advertising by adding Geofencing Marketing. This Ultimate Guide to Geofencing Marketing will show how you can utilize geofence technology and location, behavior data, and demographic data, to execute highly targeted prospecting campaigns, that will grow your sales and increase ROI. The post The Ultimate Guide to Understanding Geofencing Marketing appeared first on US Data Corporation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? Wendy’s buzz-worthy sarcasm? Dove’s inspiring Real Beauty campaigns? Sprout’s TikTok? (Hint hint.). People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms.

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What is the Average Cost Per Lead for Different Marketing Channels in 2023?

Visitor Queue

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […]. The post What is the Average Cost Per Lead for Different Marketing Channels in 2023?

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How To Make a Better Workspace for Your Content Marketing Team [Tools]

Content Marketing Institute

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.

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3 Grinch Approved Emails for the Holidays

TowerData

It's finally December and you know what that means. it's officially and socially acceptable to listen to your holiday playlist on Spotify! While this is obviously one of the most exciting things about December, cue Mariah , this time of year also means that holiday email campaigns are in full swing. 'Tis the season for giving (aka spending!).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Insights from INBOUND: New Ways to Connect With Your Customers

Ignite

What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters. And not only does it matter, but it also should be—it has to be—one of the very top priorities of a business.

Service 62
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A Revenue Hero’s Chronicle: How Hexagon Crushes Goals with an Account-Based Strategy

Engagio

This article shows how Hexagon, a global information technology company, partnered with Demandbase to implement an account-based marketing program, engagement skyrocketed across targeted accounts. . The post A Revenue Hero’s Chronicle: How Hexagon Crushes Goals with an Account-Based Strategy appeared first on Demandbase.

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Insights from INBOUND: New Ways to Connect With Your Customers

Ignite

What do companies like Chick-fil-A and Trader Joe’s and billionaire business moguls Jeff Bezos and Warren Buffet have in common? They all understand one crucial, but sometimes overlooked, detail in running a successful business: Customer experience matters. And not only does it matter, but it also should be—it has to be—one of the very top priorities of a business.

Service 62