Wed.Jan 12, 2022

The Essential Content Marketing Glossary: 50+ Terms You Need To Know

Content Marketing Institute

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help.

Understanding a Divergent World of Buyer Mindsets and Decisions

Tony Zambito

Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world.


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72% of Marketers Say Their Martech Stack Has Only Been ‘Somewhat’ Beneficial

KoMarketing Associates

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving


Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

xiQ Sales Intelligence Ranks High Performer in G2 Winter 2022 Report


xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report.

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Mailchimp Review: How Good is This Email Service Provider?


Are you looking for an in-depth Mailchimp review to see if you should sign up for this popular email marketing platform? An email marketing platform comes with all the essential tools that let you build and grow your email list.

The Ultimate Lead Generation Content Syndication Strategy

Only B2B

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Content syndication should be one of the most important of these strategies.

Short Copy vs. Long Copy — Which Converts the Best?


Depending on who you ask, the answer to “Which is best: short or long copy?” might sound a little different. It’s been a long-standing debate in the world of copywriting , but now’s the time that we settle the score for good — or at least try to.

How to Spot a Link Scheme (and Get Away Fast)

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it.

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

What's the Deal with HubSpot’s Offline Contact Creation

Marketing Envy

HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources. The “Original Source” property tells us the first known source that a contact interacted with our business.

12 Important Image SEO Tips You Need To Know via @sejournal, @annaleacrowe

Search Engine Journal

Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.

What is AI (Artificial Intelligence) Marketing?


It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly!

8 Quick SEO Wins For Your Brand New Website via @sejournal, @coreydmorris

Search Engine Journal

New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips. The post 8 Quick SEO Wins For Your Brand New Website appeared first on Search Engine Journal.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

“I’m Yours”: Win customers’ hearts this Valentine’s Day with inventory packages


Love is in the air, and Cupid is sharpening his arrow as we speak. That means it’s time for marketers to finish planning those Valentine’s Day advertising strategies and figuring out how to win audiences’ hearts this February.

What Is A Content Marketing Matrix & Do We Need One? via @sejournal, @gregjarboe

Search Engine Journal

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content Marketing Matrix & Do We Need One? appeared first on Search Engine Journal. Content Marketing YouTube

How to Find Out What Your Members Want from Your Association

Higher Logic

The post How to Find Out What Your Members Want from Your Association appeared first on Higher Logic. Successfully giving your members what they want isn’t about luck. It’s about paying attention over time, and sometimes coming right out and asking them what they want.


How To Use Content Marketing For Customer Retention & Loyalty via @sejournal, @johnelincoln

Search Engine Journal

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer Retention & Loyalty appeared first on Search Engine Journal. Content Marketing

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets.

How The Best Sales Reps Set Themselves Apart From Competition

Pam Didner

Facebook. Twitter. LinkedIn. Happy New Year!

Picking Apart the December 2021 Product View Update Page by Page 


What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx


The conversion intelligence platform continues growth momentum with expansion into the marketing attribution space.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Search Engine Journal

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.

How to Make YouTube Shorts: Everything You Need to Know


Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ?

Build Better: Improving Customer Experience Using Technology in the Supply Chain

Navigate the Channel

Technology makes it easy for consumers to track retail orders straight to their doorstep. Now it is time for manufacturers to follow suit by adopting the latest inventory management software. It’s no secret that the convenience of online apps boomed during the COVID-19 pandemic.

30 Marketing Automation Tools to Make Your Life Easier

Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Content Facts for 2022: What You Need To Know

Content Science Review

Get insights into key content facts and statistics to shape your content vision, operations, and strategy in 2022. Article

How to Create a Sales Funnel and Fill it With High-Quality Content


These days, it’s relationships that define and sustain a brand. Countless research studies have proven that businesses that connect with their customers on a more personal level are much more successful than competitors that don’t.

Fintech Trends, Unlocking Data and Collaborating to Drive Digital Transformation- December in Review

Champion Communications

Are robots taking human jobs? What does 2022 have in store for the fintech industry? Why are businesses struggling to unlock data? Last month saw these questions answered and more as our clients discussed key topics from 2021, and their hopes and predictions for the year ahead.