Wed.Jan 12, 2022

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The Essential Content Marketing Glossary: 50+ Terms You Need To Know

Content Marketing Institute

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading → The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits. Image credit: cottonbro from Pexels. Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving.

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72% of Marketers Say Their Martech Stack Has Only Been ‘Somewhat’ Beneficial

KoMarketing Associates

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives. Ascend2 recently published “The Outlook on Marketing Technology” report, and statistics indicated that the majority of marketers (72%) claim that their martech stack has only been “somewhat successful” at helping them achieve their strategic goals.

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Understanding a Divergent World of Buyer Mindsets and Decisions

Tony Zambito

Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world. Slightly modifying based on assumed cultural aspects of how buyers and customers engage.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Should Your Content Be an Infographic?

Brandpoint

With 20 years of experience as a graphic designer, I’ve seen the good, the bad and the ugly of infographics. These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post.

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Four Tips to Level Up Your Marketing Strategy in 2022

Launch Marketing

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many small- and medium-sized businesses approach marketing projects from a tactical standpoint, taking a responsive approach rather than a proactive one, and tackling projects as they come.

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8 Quick SEO Wins For Your Brand New Website via @sejournal, @coreydmorris

Search Engine Journal

New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips. The post 8 Quick SEO Wins For Your Brand New Website appeared first on Search Engine Journal.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.

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What Is A Content Marketing Matrix & Do We Need One? via @sejournal, @gregjarboe

Search Engine Journal

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content Marketing Matrix & Do We Need One? appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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“I’m Yours”: Win customers’ hearts this Valentine’s Day with inventory packages

Liveintent

Love is in the air, and Cupid is sharpening his arrow as we speak. That means it’s time for marketers to finish planning those Valentine’s Day advertising strategies and figuring out how to win audiences’ hearts this February. Now, while you won’t be able to deliver chocolates, flowers, heart candies, and witty love notes to each customer — wouldn’t that be nice!

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How To Use Content Marketing For Customer Retention & Loyalty via @sejournal, @johnelincoln

Search Engine Journal

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you. The post How To Use Content Marketing For Customer Retention & Loyalty appeared first on Search Engine Journal.

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Lessons From Leading Women in Sales

Zoominfo

In a recent webinar hosted by the Global Inside Sales Association , several women from the ZoomInfo sales team shared why sales was the right career move for them and discussed ways to be successful as a female in a male-dominated industry. While women currently make up less than a third of B2B sales roles — and only 19% of sales leadership positions — they often outperform their male counterparts.

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Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Search Engine Journal

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it. The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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xiQ Sales Intelligence Ranks High Performer in G2 Winter 2022 Report

xiQ

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. xiQ won High Performer in 3 categories of Sales Intelligence.

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The Ultimate Lead Generation Content Syndication Strategy

Only B2B

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Content syndication should be one of the most important of these strategies. It’s a marketing strategy that entails republishing material that you’ve created on your digital platforms on third-party websites.

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What's the Deal with HubSpot’s Offline Contact Creation

Envy

HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources. The “Original Source” property tells us the first known source that a contact interacted with our business. It can be: “Organic Search”. “Paid Search”. “Referrals”. “Direct Traffic“.

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How to improve customer relationships with personalized messaging

Martech

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Picking Apart the December 2021 Product View Update Page by Page 

SEMrush

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

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How to extract value from zero-party data

Martech

The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. The more links you have, the more trustworthy those links are, and the more diverse those links are, the better you’ll be seen, and the more likely you’ll be to earn higher rankings.

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A marketer’s glossary to essential agile marketing terms

Martech

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. But like any good discipline, it’s important to know the terms before diving into the concepts. That’s why we’ve created this quick guide to key terms in agile marketing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Depending on who you ask, the answer to “Which is best: short or long copy?” might sound a little different. It’s been a long-standing debate in the world of copywriting , but now’s the time that we settle the score for good — or at least try to. Those who stand by longer copy believe that more copy means more sales, while short copy supporters believe people don’t have the attention span nowadays to care to read longer text.

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Ecommerce spending broke holiday records in 2021

Martech

U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending YoY. The numbers show that e-commerce spenders spread out their shopping more over the months of November and December. For instance, in the weeks before Nov 24, spending was up a whopping 19.2% YoY, while the period between Thanksgiving and Cyber Monday – the so-called “Cyber Week”), spending was down 1.4% from the previous yea

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How to Activate Healthcare Employees’ Social Networks to Drive ROI

EveryoneSocial

Today, organizations from hospitals to pharmaceutical companies operate branded social accounts. But it’s not just the healthcare industry’s social media managers who share, post, tweet, and comment. Healthcare workers — of which there are 22 million in the U.S. alone — are also active on social media, including 90% of physicians. Despite this widespread use of social, healthcare organizations understandably have qualms about inviting employees to use social media at work.

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Respondology extends its brand protection to Twitter

Martech

Respondology, a solution which provides automated protection for brands or individuals on social media platform, has announced an extension of its capabilities to Twitter. Facebook, Instagram and YouTube were already in its portfolio. Brands which post publicly on these sites risk responses that can create precisely the kind of toxic environment brands seek to avoid.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What the 2021 Holiday Shopping Season Tells Us About 2022

Salesforce Marketing Cloud

Retail shopping returned to somewhat regular operations last year as consumers emerged from COVID-19 lockdowns, but the holiday season shopping results were anything but normal. The biggest concern was the supply chain, which was stretched beyond its limit in the last months of the year. Subsequently, inflation heated up and labor became increasingly harder to find, which drove up wages.

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Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers

Martech

Customer intelligence company Acxiom announced a data partnership with TransUnion to provide more audience intelligence to advertisers in streaming, audio and gaming environments. TransUnion clients will benefit from the added Acxiom intelligence through TransUnion’s TruAudience Data Marketplace. The TruAudience suite was launched in 2021 , and resulted from TransUnion’s moves in the advanced TV space in recent years, including the acquisition of CTV identity company Tru Optik.

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LinkedIn Virtual Event Attendance Up 231% via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events. The post LinkedIn Virtual Event Attendance Up 231% appeared first on Search Engine Journal.