Marketing Insider Group

JANUARY 21, 2017

Exploring intuition is a strange thing. You start going down deep, dark rabbit holes of your mind. It’s like … what even IS a human, man, yanno? As a result, I’m getting better at indentifying the moment in a story when a person begins to trust their intuition. It always comes through with an unsatisfactory or mystical answer: “I dunno how I did X.

Trust Marketing 140

Trust Marketing Personalization Marketing Content Marketing 140

Content Standard

JANUARY 21, 2017

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. But each piece of content takes a similar approach: it prioritizes business goals over content quality, resulting in a website that is overloaded with branding.

Marketing & Strategy 59

Marketing & Strategy Advertorials Business Storytelling 59

Brandfolder

JANUARY 21, 2017

__There are a million design blogs on the web, but only a few focus on branding and do it well. Here’s a collection of ten of our favorite branding sites.

Brand Identity 73

Brand Identity Branding Design 73

Brandfolder

JANUARY 21, 2017

We can all use some branding inspiration from time to time, and while there are a million design blogs on the web, only a handful focus on branding and doing.

Brand Identity 52

Brand Identity Branding Marketing Websites Best Practices 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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