The Point

JUNE 20, 2018

In marketing circles, there’s little argument these days that a well-planned, well-executed Account-Based Marketing (ABM) strategy can pay real dividends. It’s also true, however, to say that, as a full-blown strategic initiative, ABM can be a major undertaking and a significant investment in time, effort, and technology. In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a co

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Fusion Marketing Partners

JUNE 20, 2018

To guarantee or not to guarantee, that is the question. In my experience, the benefits of a performance guarantee usually […].

B2B 109

B2B 109

Marketing Insider Group

JUNE 20, 2018

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […].

Paid Search Agency 211

Paid Search Agency Companies Social Networks Social Media 211

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 20, 2018

As cloud based systems become increasingly common, more and more people are also wondering how secure they are. Many companies and individual users now make use of services like Google Drive , Dropbox and Box, and they’re naturally concerned about keeping their information private. In fact, these cloud based services might enjoy millions more users if more people were certain that their information would be secure.

Work Management 152

Work Management Software Google Service 152

Customer Experience Matrix

JUNE 20, 2018

The World Health Organization has just declared that video addiction is a real disease but they've missed something even more insidious: the dangers of newsletter publishing. The CDP Institute Web site has been down for two days now (hopefully it will be back up by the time you read this and test that link), which means I haven't been able to publish the Institute's daily newsletter.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Adobe Experience Cloud Blog

JUNE 20, 2018

Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you can make marketing efforts simultaneously more tailored and more effective.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Act-On

JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

Twitter 102

Twitter Ad Building B2B Tips 102

Hubspot

JUNE 20, 2018

As a sales rep, you’re no stranger to rejection. You’ve made hundreds if not thousands of prospecting calls in your career, and regardless of how well you prepared or how perfect the prospect was for your offering, some of those dials resulted in hang-ups. Getting hung up on occasionally is an unfortunate consequence of being in sales. Nothing to obsess over.

Rules 97

Rules Click Rate Impressions Training 97

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

JUNE 20, 2018

In January 2018, Mark Zuckerberg announced a dramatic change to the Facebook algorithm, transforming the way brands reach, engage, and grow their audience. This has led many B2B marketers to wonder: is Facebook dead? In an attempt to answer this question and unveil new content strategies to leverage the Facebook algorithm change, I teamed up […].

Facebook 79

Facebook Webinar Metrics B2B Marketing B2B 79

Kapost

JUNE 20, 2018

When was the last time you talked to the sales team? (And no, saying “Mondays, am I right?” to a coworker whose name is right on the tip of your tongue while. The post 3 Steps to Align Your Sales and Marketing Teams appeared first on Kapost Content Marketing Blog.

Tips 79

Tips Marketing Content Marketing Content 79

Ontraport

JUNE 20, 2018

Your potential customers have the option to be extremely picky with the products they subscribe to, meaning businesses with top-notch customer service, exclusive access, personalized content and convenience will come out on top. The post Subscription Products Done Right appeared first on The ONTRAPORT Blog.

Product 81

Product Service Personalization Content 81

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ontraport

JUNE 20, 2018

"My dad always said, ‘Never lie,’ and I think that one of the reasons why we don't do all the fake live webinars and things like that.". The post Jon Schumacher: Client Mint LLC appeared first on The ONTRAPORT Blog.

Webinar Metrics 70

Webinar Metrics 70

Hubspot

JUNE 20, 2018

Let’s take a look at one of the most famous buildings in the world -- the Taj Mahal. While there are numerous reasons the Taj Mahal is aesthetically-pleasing, one reason is its symmetrical balance, which evokes a sense of traditionalism and stability. Image courtesy of livescience.com. Now, let’s take a look at another famous piece of artwork -- The Starry Night by Vincent van Gogh.

Design 70

Design Creativity Positioning Examples 70

Televerde

JUNE 20, 2018

“When you ask workers what matters to them, respect from superiors often tops the list. Yet employees report more disrespectful and uncivil behavior each year. This disconnect happens in large part because leaders have an incomplete understanding of what constitutes workplace respect—and so even well-meaning efforts to provide it often fall short.” Read this Harvard Business Review article by Kristie Rogers, as she compares the differences between owed respect and earned respect in t

Business 60

Business Companies 60

Hubspot

JUNE 20, 2018

Welcome one, welcome all to a very warm Wednesday. Not only have we reached the week's halfway point, but we're one day away from the official start of summer here in Boston. This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. We've sifted through the vast pool of tech news items to help you decrypt what's happening.

Facebook 64

Facebook Lock-In API Ideal Customer Profiles 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Engagio

JUNE 20, 2018

Matthew comes from a lineage of toy store owners. In the early days, they sold not just toys, but many different things: buttons, pots and pans, trinkets – similar to a variety store. They simply loved bringing joy to their customers. One day, a woman came in, very desperate. She was in search of a button. She was frantic because the button she needed was no ordinary button.

Storytelling 54

Storytelling B2B Marketing B2B Account Based Marketing 54

Launch Marketing

JUNE 20, 2018

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups. Local SEO. If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim

Startups 54

Startups Tactics SEO B2B 54

BOP Design

JUNE 20, 2018

Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment! Additionally, we were ranked first as the top B2B Content Marketing Agency, Print Design Agency, PHP Developer, Digital Designer, and ranked second as a WordPress Developer, Full-Service B2B Digital Agency, and Web Developer.

Marketing Agencies 2 53

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 53

Ontraport

JUNE 20, 2018

We added a new payment gateway and updated a Campaign Builder dropdown field. The post New Gateway: Stripe Tokenization appeared first on The ONTRAPORT Blog.

Ads 49

Ads Campaigns 49

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BOP Design

JUNE 20, 2018

As you build out the editorial calendar for your B2B blogging and content marketing strategy , it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a waste of time to create content that your prospects and clients aren’t interested in or, worse yet, really dislike reading.

Advertorials 48

Advertorials B2B Keywords B2B Marketing 48

Crafted Agency

JUNE 20, 2018

Discover important updates to the AdWords paid media platform as Google inches closer to officially launching it by the end of year.

Adwords 48

Adwords Google Media 48

Aberdeen

JUNE 20, 2018

Guest Post by Lawson Abinanti, founder of Messages That Matter. Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. Why do so many BI software companies choose this path? There are two opposing explanations for this kind of “me too” positioning, an approach which provides companies with no real differentiation.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Mereo

JUNE 20, 2018

Your head of sales won’t be around much longer…. In today’s business environment, head of sales turnover is happening on average every 24 months — and is quickly approaching every 18 months. Your business is going to feel the gap in leadership before and after your head of sales leaves. Underperformance is, perhaps, an obvious road to termination — you have to decide when enough is enough.

B2B Sales 39

B2B Sales Organization B2B Bandwidth 39

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Albacross

JUNE 20, 2018

I once had a friend come up to me and say…. My sales team is on fire. These guys are really rockstars - they have an 80% closing rate, and even if we were to pay for lead generator software , I don’t think we’d be able to improve our sales process that much. Now, this isn’t the way you should be looking at things. Regardless of how amazing your sales team is, there’s always room for increasing employee productivity.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

The Lead Agency

JUNE 20, 2018

One of the keys to doing content marketing properly is using a diverse range of platforms to spread your brand and messaging. According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content.

B2B 48

B2B Marketing Automation Services Business Skype 48

Marketing Insider Group

JUNE 20, 2018

Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the […]. The post Marketing Mind: Understand Your Customers to Optimize Performance appeared first on Marketing Insider Group.

Optimization 149

Optimization Marketing Prospects Marketing Content Marketing 149