Tue.Mar 27, 2012

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers.

Trending Sources

Inbound Marketing: Do You Have A Content Destination?

Marketing Insider Group

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more.

Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts

Marketri

For professional service firms, billable time is key to keeping the business profitable. I hear the trepidation from some business owners who are wary of keeping their staff from 1.) taking valuable staff off billable time to write and 2.)

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

9 Ways to Increase Visibility for Your Best Blog Content

Hubspot

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". So what happens to that awesome blog post you published a few days ago once the next one comes along? For most people, it just kind of.

B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Modern B2B Marketing

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better.

How Long Should Your Landing Page Forms Be?

Hubspot

Aaah, the elusive lead-capture form. Such a seemingly simple element of inbound marketing, yet also the subject of frequent debate, particularly when it comes to deciding just how many fields to include on that bad boy. How many is too many? How many just isn't enough?

Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Decide Between a Dedicated or Shared IP for Email Marketing

Hubspot

At last week's eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending.

Facebook Timeline: Get Your Favorite App Icon Kit

SnapApp

Download Your Free Favorite App Icon Kit ! More info below. With the upcoming Facebook Timeline deadline looming, SnapApp is taking steps to ensure you have what you need to successfully make the switch. For instance, Page Tabs are now called Favorite Apps and appear just under the Cover image. Check out this short video to see how easy it is to change your Favorite App settings: Obviously, it makes sense to have great images for your Favorite App thumbnails.