Tue.Mar 27, 2012

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus. Omniture (now Adobe) wants to be a leader on driving business results with digital marketing, not just measurement.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers.

Trending Sources

210 Seconds of Fame. What happened and what’s next?

grow - Practical Marketing Solutions

Click here if you can’t view this video of Mark Schaefer’s appearance on CBS This Morning. In addition to providing useful marketing ideas and insights, I’ve also used this blog to document the ups and downs of my personal social media journey.

Inbound Marketing: Do You Have A Content Destination?

B2B Marketing Insider

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

The Data, The Whole Data, and Nothing But the Data


Why you need to complete and standardize the information going into your database Your business data is more than just bits and bytes lodged in a server farm somewhere. Business data goes beyond just customer data and the hardware and software that store it. Business data is a product of the process

How Not to Sell to Another Business – A Lesson in B2B Email

Vertical Response

It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight reins on our logo and the thought of “slapping” it on some stuff was a bit of a horror. But, I fell hook, line and sinker because I had to read what this email said inside. And the subject line was just the beginning of the horror that was about to unfold.

9 Ways to Increase Visibility for Your Best Blog Content


As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And then after a day or two, in the immortal words of Jay-Z, it's "on to the next.". So what happens to that awesome blog post you published a few days ago once the next one comes along? For most people, it just kind of.

B2B Marketing in a Downturn Part 1: Lead Generation and Nurture

Modern B2B Marketing

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

How Long Should Your Landing Page Forms Be?


Aaah, the elusive lead-capture form. Such a seemingly simple element of inbound marketing, yet also the subject of frequent debate, particularly when it comes to deciding just how many fields to include on that bad boy. How many is too many? How many just isn't enough?

Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui>. Content Marketing Tools Series #4 Outbrain.

How to Decide Between a Dedicated or Shared IP for Email Marketing


At last week's eM+C event , All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending.

Facebook Timeline: Get Your Favorite App Icon Kit


Download Your Free Favorite App Icon Kit ! More info below. With the upcoming Facebook Timeline deadline looming, SnapApp is taking steps to ensure you have what you need to successfully make the switch. For instance, Page Tabs are now called Favorite Apps and appear just under the Cover image. Check out this short video to see how easy it is to change your Favorite App settings: Obviously, it makes sense to have great images for your Favorite App thumbnails.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.