4 Media Relations Lessons…Learned the Hard Way
Marketing Craftmanship
MARCH 13, 2021
Tripped up again…by the “When did you stop beating your wife?”? question. Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price. An innocent “puff piece” can turn out to be an exposé that embarrasses your CEO.
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