Sat.Mar 13, 2021

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4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Tripped up again…by the “When did you stop beating your wife?”? question. Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price. An innocent “puff piece” can turn out to be an exposé that embarrasses your CEO.

Media 147
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B2B Reads: Virtual selling, Visual Content, Interview Questions

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Virtual Selling Best Practices For Remote Teams. Sales reps will need to lean on both tried and true methods and shape new virtual techniques to tackle the world of virtual selling that we’re currently in.

B2B 129
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The Martech Show Episode #12: Martech Wars on the Web

chiefmartech

On its surface, the martech landscape graphic I’ve produced for the past decade has limited insights to offer. If you observe that (a) “there are a @&#$% of martech solutions” and (b) “the overall martech field is growing, not shrinking” you’ve pretty much got the main takeaways. See platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model for my current best answer as to “why?!?

Vendors 112
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Why Links Are Important for SEO via @benjarriola

Search Engine Journal

Links are an essential part of SEO. Learn more about inbound, outbound, and internal links and how they can benefit or hurt your SEO. The post Why Links Are Important for SEO via @benjarriola appeared first on Search Engine Journal.

SEO 95
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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CRM Integration – The Complete Guide

The Daily Egg

CRM, or customer relationship management, is a software system that helps strengthen the relationship between businesses and customers or clients. Though CRM software is not new to the scene and has been around since the 1990s, advancements in technology over the last 30 years have transformed CRM into a completely different system that holds a […].

CRM 91

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How We Increased Sign-ups by 39% With These Landing Page Design Hacks

LeadSquared

(Disclaimer: These are the findings from our previous webinar series. Get a copy of latest landing page design hacks here.). It was a webinar week again, and Shibani was once again caught up with planning it. She had the speakers ready, the timeline in place, and had the email campaign inviting registrations – all set up. There was only one thing left to do – increase conversions.

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25 Top Paid Media Experts You Should Follow via @SusanEDub

Search Engine Journal

Get the PPC insights and advice you need by following these passionate paid search experts who are plugged into the latest and greatest trends. The post 25 Top Paid Media Experts You Should Follow via @SusanEDub appeared first on Search Engine Journal.

Media 76
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How to Track and Use Buyer Intent Signals

PureB2B

The post How to Track and Use Buyer Intent Signals appeared first on DemandScience.

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First Input Delay – A Simple Explanation via @martinibuster

Search Engine Journal

An easy to understand explanation of what First Input Delay is, what causes it and typical solutions used to fix it. The post First Input Delay – A Simple Explanation via @martinibuster appeared first on Search Engine Journal.

SEO 67
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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AccuData

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