Sat.Feb 08, 2020

3 Ways to Drastically Improve Your Headline Writing


We’ve all been there. You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect headline. Should it be funny or serious? Can you be playful, or do you instead have to adhere to a set professional protocol?

Where Did All Your Past Clients Go?


You get an inbound lead. You send that individual an email to schedule a time to meet. Before the meeting, you start to do a little prep to figure out who you are talking to, more about their company, and how to have the most effective initial conversation. Then you see it. Jackpot!

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B2B Reads: Dark Mode, The Holy Grail, and Remote Marketing Teams

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Dear Google, Why Oh Why Did You Remove Service Provider and Network Domain from Analytics?


This past week has been very interesting in the web analytics world. On February 4th, around 4pm London time, Google made a change to Google Analytics, which set Service Provider and Network Domain dimensions as “(not set)” for all new data. Google made this change without any prior notification, affecting all Google Analytics users and paid Google Analytics 360 users. What are Service Provider and Network Domain dimensions in Google Analytics?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Micro-Content: The Whats and Whys.


What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words per minute, it will contain about 33 words. How Small Things Make a Big Impact . As you can imagine, micro-content is present everywhere.

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