Sat.Feb 08, 2020

3 Ways to Drastically Improve Your Headline Writing


We’ve all been there. You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect headline. Should it be funny or serious? Can you be playful, or do you instead have to adhere to a set professional protocol? Should you go long, or do you want to cut to the chase?

Dear Google, Why Oh Why Did You Remove Service Provider and Network Domain from Analytics?


This past week has been very interesting in the web analytics world. On February 4th, around 4pm London time, Google made a change to Google Analytics, which set Service Provider and Network Domain dimensions as “(not set)” for all new data. Google made this change without any prior notification, affecting all Google Analytics users and paid Google Analytics 360 users. What are Service Provider and Network Domain dimensions in Google Analytics?


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Where Did All Your Past Clients Go?


You get an inbound lead. You send that individual an email to schedule a time to meet. Before the meeting, you start to do a little prep to figure out who you are talking to, more about their company, and how to have the most effective initial conversation. Then you see it. Jackpot! This individual worked at a client of yours six months ago and is now in a new role. Is there a better lead in the world? They have to be reaching out because they liked your product or service at their past company.

B2B Reads: Dark Mode, The Holy Grail, and Remote Marketing Teams

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Marry ABM and Inbound Marketing. While ABM and Inbound Marketing may seem drastically different, there may be a way to marry them in order to land those game-changing contracts. Great advice, Ryan Gould.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Micro-Content: The Whats and Whys.


What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words per minute, it will contain about 33 words. How Small Things Make a Big Impact . As you can imagine, micro-content is present everywhere. Every email title, Google snippet, and other forms of media could be seen as micro-content. And it’s not just about text, micro-content includes short videos and short infographics, too.

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