Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.” Businesses shifted from a philosophy of “growth at all costs” in years prior, to one of “ profitable growth ” this year.

Marketing Budget 118

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 118

Martech

NOVEMBER 26, 2024

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

Ideal Customer Profiles 121

Ideal Customer Profiles Sales Qualified Leads Work Management Lead Ranking 121

CMSWire

NOVEMBER 26, 2024

Marketing is at its best when it’s real. Authentic marketing combines data with creativity to build trust, spark connections and make people feel seen. Continue reading.

Trust Marketing 121

Trust Marketing Creativity Marketing Ad Building 121

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

SEO 120

SEO SERP CTR Tagging 120

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Salesforce Marketing Cloud

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. But instead, it probably looks like this: you don’t know where to start with AI, send generic email promotions and hope someone opens them, and you manually do tasks that require a lot of time.

Tips 104

Tips Practices Ad Frequency Paid Search Agency 104

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

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Guidelines Tips Ad Exchange Paid Search Agency 95

Ahrefs

NOVEMBER 26, 2024

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions.

Press 97

Press SEO Google Studies 97

The Daily Egg

NOVEMBER 26, 2024

Figma is a solid design tool that makes collaboration easy throughout every phase of the product development lifecycle, from design and prototyping. The post Figma Review: The Good and Bad appeared first on The Daily Egg.

Design 87

Design Tools Product 87

Martech

NOVEMBER 26, 2024

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.

Customer Satisfaction 71

Customer Satisfaction Touchpoints Paid Search Agency Ad Frequency 71

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Content Standard

NOVEMBER 26, 2024

In my conversations with content marketers, one challenge always stands out: the relentless pressure to create more—faster, better, and across a fast-growing list of channels. Balancing these demands with quality, brand consistency, and budget constraints isn’t easy, especially as audiences expect increasingly personalized, timely content.

Content 62

Content Touchpoints Loyalty Budget Programs 62

CMSWire

NOVEMBER 26, 2024

Agentic AI is reshaping customer and employee experiences by enhancing automation, creativity and workforce collaboration. Continue reading.

Creativity 62

Creativity Automation Optimization SEO 62

protocol 80

NOVEMBER 26, 2024

The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online?

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Statistics ROI Stats Marketing & Strategy 52

Seismic

NOVEMBER 26, 2024

Businesses that succeed maintain alignment and agility, especially when external conditions shift rapidly. However, they only achieve this with clear visibility into how they’re operating and performing — and attaining that is easier said than done. Business leaders need quick, actionable insights to assess team readiness, execution, and customer response, enabling timely adjustments that keep their goals on track.

Correlation 52

Correlation Deliverability Barriers Template 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

SalesIntel

NOVEMBER 26, 2024

Sales intelligence tools have revolutionized the way businesses acquire, analyze, and use data to drive revenue growth. These platforms offer accurate contact information, intent data, firmographics, and more, empowering sales teams to engage with their target audiences effectively. However, one critical aspect that often sets the best sales intelligence tools apart is the quality of customer support they provide.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Tools Customer Satisfaction 52

Bannerflow

NOVEMBER 26, 2024

Ever since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry landscape. As an online publisher, they work with both internal and external clients to produce engaging and attractive display campaigns.

Display 52

Display Advertising Advertisements Campaigns 52

Orange Owl Blog

NOVEMBER 26, 2024

Social Media Marketing Understanding Dark Social: The Hidden Power of Private Sharing in B2B Marketing Vivek Goel November 27, 2024 Share : Table of Contents Introduction The realm of B2B digital marketing has long been dominated by platforms like Google, Facebook, and LinkedIn, where businesses track user behavior and campaign performance with precision.

Paid Content 52

Paid Content Marketing Analytics Tools Social Marketing B2B Marketing 52

NetLine

NOVEMBER 26, 2024

There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! I love this time of year, personally. It means time with family and some high-quality excuses for whipped cream consumption. For B2B marketers, however, we mistakenly believe content engagement slows to a halt.

B2B Marketing 52

B2B Marketing Planning B2B Webinar Metrics 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Orange Owl Blog

NOVEMBER 26, 2024

B2B Marketing The Ultimate Guide to Top 10 Essential B2B Marketing Tools Vivek Goel November 27, 2024 Share : Table of Contents Introduction In today’s dynamic B2B marketing landscape , simply having a strong strategy is no longer enough. The complexity of reaching decision-makers, nurturing leads, and measuring results has increased exponentially. To navigate this, having the right set of tools is indispensable.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Enterprise Management Work Management 52

Salesforce Marketing Cloud

NOVEMBER 26, 2024

Background Earlier this year, Salesforce’s Office of Ethical and Humane Use and Offensive Security teams performed security and ethics assessments on Salesforce’s first version of Copilot, now Agentforce , an autonomous AI agent for CRM use cases. The assessments focused on using direct prompt injection to bypass internal and external model guardrails used at various points in the LLM interaction lifecycle to prevent offensive, irrelevant, or incorrect outputs.

Automation 52

Automation Design Lead Ranking Ethics 52

Orange Owl Blog

NOVEMBER 26, 2024

Unicorn Chronicles 5 Key Lessons Every Entrepreneur should learn from the Zepto Success Story Vivek Goel November 27, 2024 Share : Table of Contents Introduction Launched in 2021 by young entrepreneurs Aadit Palicha and Kaivalya Vohra , Indian Quick Commerce Zepto success story has quickly disrupted India’s grocery delivery sector with its unique 10-minute delivery promise.

Work Management 52

Work Management Marketing Management Lead Ranking Startups 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Work Management 52

Work Management Cost per Acquisition Demand Ad Frequency 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Outgrow

NOVEMBER 26, 2024

Purina’s Pet Nutrition Finder: Tailored Pet Care for Happy, Healthy Lives! Caring for a pet is a joyful journey, but it comes with the challenge of finding the right food, treats, and care for your furry friend. Every pet has unique needs, and knowing what’s best with so many options can be hard. That’s why Purina has created the Pet Nutrition Finder an innovative, interactive tool that simplifies selecting the right nutrition plan for your pet based on their specific needs.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Work Management 52

Work Management Cost per Acquisition Demand Ad Frequency 52

Acrolinx

NOVEMBER 26, 2024

What’s technical translation? Technical translation refers to the translation of technical texts like user manuals and software strings. Technical translations require translators to be at least comfortable with technical topics and complex concepts. Specialized translators have deep scientific and technical knowledge. They also understand the legal and practical requirements of technical translation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

Seismic

NOVEMBER 26, 2024

Businesses that succeed maintain alignment and agility, especially when external conditions shift rapidly. However, they only achieve this with clear visibility into how they’re operating and performing — and attaining that is easier said than done. Business leaders need quick, actionable insights to assess team readiness, execution, and customer response, enabling timely adjustments that keep their goals on track.

Correlation 52

Correlation Deliverability Barriers Template 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

NOVEMBER 26, 2024

New rules aim to stop subscription traps—will businesses embrace transparency? Continue reading.

Rules 62

Rules Transparency Business Loyalty 62

Hubspot

NOVEMBER 26, 2024

Have you ever thought to yourself, “Where the hell is all my money going?” I have, too. And I’m not even a business owner. Even with a substantial plan and the best intentions, anyone can lose track of finances. I can imagine it’s even more complicated when you’re managing sales , multiple budgets , and full-scale operations all on your own. However, I’m happy to share that there is a modern-day solution to your money management woes: Cash flow forecasting.

Forecasting 36

Forecasting Allocation Contingency Planning Business 36

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Collage Group reports that the US is set to become majority multicultural by 2042, with 42% of the population being from a multicultural background.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Planning Marketing & Strategy 93