Martech
NOVEMBER 27, 2024
As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.
Content Marketing Institute
NOVEMBER 27, 2024
Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!
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Martech
NOVEMBER 27, 2024
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% increase expected for the entire 2024 holiday shopping season. And all this spending — $77.4 billion thus far — comes before the biggest discounts take effect.
Ahrefs
NOVEMBER 27, 2024
Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups use SEO as their primary acquisition channel from day one.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 27, 2024
AI continues to embed itself into the fabric of business. However, the conversation often neglects a key component in the shadows: people. Training people in prompt engineering and system integrations is not enough. Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Only B2B
NOVEMBER 27, 2024
Demand generation isn’t just about the journey—it’s about the destination. It’s about knowing how to get there and proving that your efforts are worth it. But tracking and proving demand generation ROI is tricky. In fact, 43% of marketers still struggle to track and measure their metrics effectively. Where is the challenge? It boils down to knowing which KPIs to focus on , integrating analytics into the right platforms, and connecting results back to the original goals.
Ahrefs
NOVEMBER 27, 2024
Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword.
Oktopost
NOVEMBER 27, 2024
Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. The four pillars of B2B marketing Content Marketing, Influencer Marketing, SEO, and Social Media Marketing These are the foundational programs needed to a
CMSWire
NOVEMBER 27, 2024
Will traditional surveys survive? Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Salesforce Marketing Cloud
NOVEMBER 27, 2024
All over the world, small businesses gear up to celebrate Small Business Saturday every year, a marketing initiative created by American Express to encourage holiday shopping. This annual event takes place after Thanksgiving, between Black Friday and Cyber Monday, encouraging consumers to support almost 32 million independent businesses in the United States (U.S.) alone — helping small and medium-sized business (SMB) owners make a big impact.
CMSWire
NOVEMBER 27, 2024
Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What will inspire? Continue reading.
protocol 80
NOVEMBER 27, 2024
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
Acrolinx
NOVEMBER 27, 2024
Why bad customer support content hurts your business Poor self-service support content costs companies greatly. Not helping your customers resolve their issue quickly leads to negative customer experiences, more calls to your support agents, and bigger budgets to provide the resources needed to your customer service team. And did you know that after just one bad experience around 80 percent of customers say they’d rather do business with a competitor?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Fuld & Company Blog
NOVEMBER 27, 2024
Objective A private equity firm specializing in health-tech investments needed a comprehensive portfolio tracker to analyze key performance metrics over time, automate performance assessments, and significantly reduce the time spent on portfolio evaluation and reporting. Solution Fuld developed a dynamic tracker leveraging advanced data analytics and visualization tools to enhance reporting efficiency and provide real-time insights into the firm’s portfolio: Automated data input and consolidatio
Inbox Insight
NOVEMBER 27, 2024
In the B2B world, every dollar counts. So, you want to be strategic about your demand generation efforts and ensure your tactics work as hard as possible for you. In this episode of the Demand Bites podcast, we’re excited to welcome Ben Alvord. Ben is a seasoned digital marketing leader and is currently the Director of Growth Marketing at Akamai Technologies.
Fuld & Company Blog
NOVEMBER 27, 2024
Objective A European metals and energy company wanted to identify high-potential opportunities for extruded aluminum and define its short- and medium-term strategy to capitalize on these opportunities. The goal was to enter new markets, replace traditional materials like steel and composites, and drive revenue growth. Solution Fuld delivered a comprehensive approach that combined market analysis, strategic workshops, and actionable recommendations: Market opportunity identification : Analyzed gl
CMSWire
NOVEMBER 27, 2024
Q&A with the Salesforce CEO, who shares a different take on AI agents than most you've heard so far. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Fuld & Company Blog
NOVEMBER 27, 2024
Objective An established middle-market Private Equity (PE) firm with over $1 billion in AUM engaged Fuld to support their $275 million capital raise for a third fund. The goal was to capitalize on emerging opportunities in the renewable energy sector within a 12-month timeframe. The firm needed a compelling Private Placement Memorandum (PPM) to help secure investor commitments.
Oktopost
NOVEMBER 27, 2024
The Power of your employees’ expertise on social media In today’s media, news, and content-rich world, clients and prospects are looking for more than just products or services—they are searching for trusted partners who can provide expert guidance. For professional services firms whose main asset is the knowledge and expertise of their employees—such as financial services firms, law firms, consulting agencies, and research and development companies—building trust and authority in the market is
Fuld & Company Blog
NOVEMBER 27, 2024
Objective A Private Equity firm sought to grow one of its portfolio companies through add-on acquisitions. The portfolio company, a leading manufacturer of precision components for the automotive and aerospace industries, aimed to expand its product lines and manufacturing capabilities by acquiring complementary businesses. Solution Target identification: Fuld initiated a comprehensive market analysis to identify potential acquisition targets that produced precision components for high-growth
CMSWire
NOVEMBER 27, 2024
Here's what's needed to make academia relevant in AI research. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Fuld & Company Blog
NOVEMBER 27, 2024
Objective A Private Equity (PE) firm sought to expand its presence in the growing North American climate tech market. The firm wanted to strengthen its brand recognition and build a robust network of industry stakeholders to support future investments. Solution Fuld provided a comprehensive solution combining marketing, research and outreach to achieve the firm’s goals: Developed a thought leadership strategy: Designed a marketing campaign producing vertical-specific content, including newslette
Hubspot
NOVEMBER 27, 2024
Let’s be honest up front. Cold calling is nobody’s favorite part of sales. In fact, LinkedIn data reports that a healthy majority of sellers (63%) say it’s the worst part of the job — and it’s not hard to see why. The same research indicates just 2% of cold calls result in a booked meeting, and other literature suggests that dismal figure might actually be on the optimistic side.
Bluetext
NOVEMBER 27, 2024
Breaking into the government and defense sectors requires more than just a competitive offering—it demands credibility and trust. These sectors prioritize partnerships with organizations that demonstrate expertise, reliability, and a deep understanding of their unique challenges. Thought leadership has emerged as a critical strategy for building that trust.
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