TaylorMadeIn KEW

JULY 9, 2017

In my last post , I wrote about the advice I’d give to those just starting out or in the early stages of a career in B2B marketing. In the weeks since, I’ve been thinking about the advice I’ve been given over the course of my own career and while there have been many bits of overall career advice that have been critical along that career path, I started thinking specifically about what marketing advice has been key to my progression.

B2B Marketing 63

B2B Marketing B2B Thought Leadership B2B Best Practices 63

JotForm

JULY 9, 2017

Microsoft Flow provides a premier service for business automation by connecting you to the services you love and use everyday. We’re happy to announce that JotForm is now available on Microsoft Flow, making your JotForm forms more powerful than ever. Using highly customizable Flo.

Automation 48

Automation Service Business Product 48

B2B Marketing Directions

JULY 9, 2017

In an earlier post , I explained why companies need different marketing content for customer acquisition vs. customer retention. Put simply, when the objective is customer acquisition, your content needs to weaken the grip of the status quo and convince your prospects to make a change. When the goal is customer retention, the exact opposite is true.

Marketing Management 40

Marketing Management Acquisitions B2B Marketing Effectiveness 40