Marketing Insider Group
NOVEMBER 26, 2019
Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%.
MarketJoy
NOVEMBER 26, 2019
If you sell to other businesses, you know how challenging it can be to close a sale. It’s not getting easier anytime soon. Why? Because closing a B2B sale requires you to connect and convince not just one buyer, but several of them. And according to one report from Harvard Business Review , the number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today.
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PureB2B
NOVEMBER 26, 2019
Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.
KoMarketing Associates
NOVEMBER 26, 2019
Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Ascend2 recently published the “Strategies, Tactics and Trends for Customer Experience” survey, and statistics showed that 47% of marketers are still only “somewhat successful” at achieving their primary objectives through their customer experience strategy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ConvertKit
NOVEMBER 26, 2019
Something magical is happening on the web: more and more creators who were stuck on the sidelines are now launching their ventures as the tools get better and easier to use. What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech Advisor
NOVEMBER 26, 2019
The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO.
Only B2B
NOVEMBER 26, 2019
You’d think that something as significant as database cleansing services for businesses would be taken more seriously. Here we bring you a brief content on what is database cleansing and why is it important. But according to a New York Times report, 50 to 80% of data scientists spend a majority of their time combining through unnecessary data and arranging chaotic data, before it can be used by the business organizations.
Ontraport
NOVEMBER 26, 2019
Whether you’re an entrepreneur with an established customer base, a blogger with a strong following, or an educator with valuable insights to offer, adding a membership site component to your business can help you earn more money and use your time more efficiently. While membership sites come with plenty of benefits, such as recurring revenue and unlimited opportunities to scale, getting started can be overwhelming — so much so that more entrepreneurs entertain the idea of creating a membership
Engagio
NOVEMBER 26, 2019
For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People thought you had to choose between a lead-based or an account-based funnel.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
NOVEMBER 26, 2019
If you feel like the app TikTok came out of nowhere, you're not wrong. Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance , hasn't disclosed many metrics at all.
Square 2 Marketing
NOVEMBER 26, 2019
Email Marketing Won’t Work If Your Subject Lines Are Weak. Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website. In fact, we could look at the entire buyer journey and find a use case for email marketing at almost every stage. But if you send emails with weak subject lines, you’re wasting your time, money and energy.
Hubspot
NOVEMBER 26, 2019
This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie. Building a big following on Instagram, and doing it fast , takes hard work and dedication -- but it's also one hundred percent possible, and I have the proof. My name is Erin Marie. I'm from Portland, Oregon and attended Emerson College in Boston to study journalism and marketing communications.
Martech Advisor
NOVEMBER 26, 2019
Digital transformation is on the mind of every B2B commerce marketer. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. Complex product catalogs. An ever-expanding taxonomy. Soaring customer expectations. The pressure for B2B e-commerce sellers is real - and we’re on the precipice of major, sweeping changes across the industry.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BenchmarkONE
NOVEMBER 26, 2019
Ask anyone in the workforce, company culture matters. According to Built In’s research , 47% of job seekers say that company culture is the number one driver behind looking for work, and people who don’t like their company’s culture are more likely to quit. . Gone are the days of accepting a poor company culture environment for the sake of job security.
Moz
NOVEMBER 26, 2019
Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you
PureB2B
NOVEMBER 26, 2019
Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.
Only B2B
NOVEMBER 26, 2019
The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plans. Almost every company has amazingly useful marketing tools these days. Almost a decade ago no one even knew what social media was and the blogs were only popular amongst the elites of the internet. The best thing about the marketing tools that we use these days is that they make communication with the prospects easy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EveryoneSocial
NOVEMBER 26, 2019
The employee advocacy trends that every organization should know about and consider in the new year. Over the last few years, businesses and company leaders are increasingly valuing the power of their people (employees) more than ever before. Activating employees is no longer just a supplemental approach, but a must have for your company to continue to grow and advance.
Emplifi
NOVEMBER 26, 2019
In today’s world, where everything’s been tried and tested, at least marketing-wise, brands are trying to reinvent themselves all the time, in order to stand out.
Circle Studio
NOVEMBER 26, 2019
Storytelling is part of the human journey, and it’s an integral part of how your firm communicates its brand. The more engaging the story, the more memorable it is. While in a B2B organization you may not think that a brand story is applicable, it is. In fact, 50% of B2B buyers are more likely to make a purchase from a brand they can emotionally connect with.
Sprout Social
NOVEMBER 26, 2019
Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And while the general mood can be described as merry and celebratory, plenty of us have experienced the dreaded, awkward dinner table conversation. You know the one. The conversation that starts when guests have a few drinks, eat an extra slice of pie and suddenly you find yourself stuck in a debate about politics.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Circle Studio
NOVEMBER 26, 2019
Storytelling is part of the human journey, and it’s an integral part of how your firm communicates its brand. The more engaging the story, the more memorable it is. While in a B2B organization you may not think that a brand story is applicable, it is. In fact, 50% of B2B buyers are more likely to make a purchase from a brand they can emotionally connect with.
Outreach
NOVEMBER 26, 2019
As a sales rep with closing responsibilities, I practically live out of my inbox, sending follow-up emails after meetings, scheduling next steps, answering questions and objections, sharing supporting collateral, and working through technical reviews and contract processes. Unfortunately, all that activity can turn an inbox into Marie Kondo’s worst nightmare.
Conductor
NOVEMBER 26, 2019
You’re already working with data in your day to day—it’s time to take a data-driven approach to your career. Conductor’s Inbound Marketing Job & Salary Guide: UK takes a deep dive into the UK job market for digital marketers, using data from Indeed, Glassdoor, Payscale, and LinkedIn to determine what marketers are making where. Our data can help you set yourself up for a successful salary negotiation, effectively evaluate a potential new role, or even determine which skills you need to level
Capstone Insights
NOVEMBER 26, 2019
Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It helps increase lead conversion rates while decreasing the overall cost per lead. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
illumin
NOVEMBER 26, 2019
The holiday season is upon us and we know you’re all gearing up for some peaceful and relaxing time at home. Unfortunately, as digital marketers, those campaigns just don’t run themselves! The holidays can be extremely stressful for media buyers, campaign managers and anyone involved in the digital marketing task. We are all concerned about […].
Really B2B
NOVEMBER 26, 2019
To achieve real results with inbound marketing, you need to send the right message to the right person. So, how do you figure out what and who that is?
MarketMuse
NOVEMBER 26, 2019
Content is playing a greater role in demonstrating expertise, as this new SERP feature suggests. The post Advanced User Intent and SERP Analysis appeared first on MarketMuse.
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