DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. It’s an overcrowded space with increasingly complex technical components blocking success.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar perspective. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Marketing Insider Group

OCTOBER 4, 2016

Social media marketing is a necessary part of any brand’s promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a solid handful of the […]. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group.

Social Media 239

Social Media Social Marketing Media Marketing & Strategy 239

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product. Work smarter, not harder. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 4, 2016

Marketing has a marketing problem. Ask most people who are NOT in marketing, what they think marketing is. They will answer with something that sounds like advertising or selling. (Not that there’s anything wrong with advertising or selling!) In college, I learned that marketing is a conversation. A two-way dialog between your company and your […].

Account Based Marketing 220

Account Based Marketing Content Marketing Content Paid Search Agency 220

Lattice

OCTOBER 4, 2016

The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The same has been happening in the B2B world. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well. As a pioneer in AI solutions for B2B marketing and sales, Lattice has always believed that its not only important to get the predictions right, but to provide th

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

ANNUITAS

OCTOBER 4, 2016

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? The goal is to be as efficient as possible while still producing a quality product. Work smarter, not harder. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

Customer Experience Matrix

OCTOBER 4, 2016

If Dreamforce seems a little less crowded than you expected this week, perhaps it's because I didn’t attend. But I’m still tracking the news from Salesforce and other vendors from my cave in Philadelphia. Three announcements caught my eye, all highlighting the increasing attention being paid to customer data. Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audience

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Contently

OCTOBER 4, 2016

Consider this group therapy, in comic form. (All comics by Martin Kozlowski for The Content Strategist.). When it’s your first day on the job… You don’t even want to know what happens when you ask for a new lede. When your boss asks you to audit your company’s existing content… Most of it is spam, which never expires. When you meet with the brand marketing team… We want to be like Beyoncé, but for banking!

Paid Search Agency 167

Paid Search Agency Advertising Agencies Content Marketing Ethics 167

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ViewPoint

OCTOBER 4, 2016

Pipeliner’s John Golden hosted me on #SalesChats recently and the topic was prospecting. John asked two questions: Which stage of the buying process should a salesperson engage with a prospect? What questions should a salesperson ask to uncover need? I don’t want to spoil the 30-minute YouTube video (it is packed full of great information and advice), but I will provide an overview of my responses and then hope you will watch the video for a deeper dive: Stage of Buying Process.

Webinar Metrics 136

Webinar Metrics CRM Thought Leadership Sample 136

Contently

OCTOBER 4, 2016

If most of your content marketing is hidden at the top of your website behind the word “blog,” you’re not alone. But it’s time to start thinking past the blog post and creating the kind of content that’s more likely to attract an audience. A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers will likely read those blog posts thoroughly.

Hubspot 167

Hubspot Marketing & Strategy Marketing Report Social Media 167

Adobe Experience Cloud Blog

OCTOBER 4, 2016

Author: Mike Madden Picture this: You’re at a car dealership. A salesman approaches you and says “Hi there. Can I please get your first name, last name, email address, home phone number, and home address?” Taken back, you eyeball the guy up and down, looking at his clothes, shoes, posture, hairstyle, and facial expression, all while trying to figure out why this person asked you for this information when he doesn’t even know who you are or what car you’re interested in yet.

Landing Pages 134

Landing Pages Conversion Thought Leadership Marketo 134

Contently

OCTOBER 4, 2016

There is undoubtedly value in learning as much as you can about something before trying it. Why else would we all have to sit through those boring driver’s-ed classes? At some point, though, you have to get behind the wheel (literally and figuratively) and actually try it. Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. From welcoming visitors to knowing everyone’s name to maintaining our ridiculously well-stocked snack room and fridges of LaCroix, Katy is one of the operations team managers who keep our space and team in top shape.

Efficiency 110

Efficiency Facebook Studies Promotion 110

SnapApp

OCTOBER 4, 2016

As someone who’s been freelancing full time for three years, I’ve learned quite a few ins and outs of working with clients – and there are many. From getting on the same page at the beginning of the working relationship, to maintaining open communication, there are definitely a few ways a freelancer likes to work with clients. Freelancers approach research for assignments in a unique way, too.

Research 101

Research Work Management Practices Best Practices 101

Vidyard

OCTOBER 4, 2016

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”. We’d be foolish not to take note and understand what all these people from history have been telling us: that we enrich ourselves by strengthening how we t

Conference 88

Conference Forrester Best Practices B2B Sales 88

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Curation User-Generated Content 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SnapApp

OCTOBER 4, 2016

When you drop a pebble into a body of water, the splash creates ripples that multiply and expand outward symmetrically. The ripples get larger and larger, reaching more and more space within the water. Some people like to imagine effective content marketing in that way – an ever-expanding item that continuously reaches farther and wider than before. .

Effectiveness 80

Effectiveness Content Marketing Proposals Marketing & Strategy 80

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

Aggregators 84

Aggregators Social Networks Allocation Paid Social Agency 84

KEO Marketing

OCTOBER 4, 2016

In KEO Marketing’s Marketer’s Guide “ 5 Critical Steps for Planning Your 2017 Marketing Budget ”, we talk about three marketing strategies that a company can pursue; lean, target or stretch. A stretch strategy is used when the company is planning to introduce a significantly innovative new product or make a move to dominate a market segment. When that happens significantly more marketing is needed and budgeting needs to reflect that increase.

Allocation 76

Allocation Marketing Budget Creation Planning Paid Search Agency 76

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hinge Marketing

OCTOBER 4, 2016

Strategic planning — no two other words conjure as much anxiety, anticipation and mental exhaustion for leadership in professional service firms as these. For AEC industry firms, this is no exception. Why is that? The conversations that occur in these planning sessions often highlight how the road to the future is unclear, or they question why the old regime is hanging on much longer than anticipated.

Terms and Conditions 68

Terms and Conditions Barriers Planning Lead Ranking 68

Sprout Social

OCTOBER 4, 2016

Hemos realizado un ajuste de nuestro informe gracias a la actualización del Informe de grupo. El informe combina una variedad de estadísticas de redes sociales de Twitter, Facebook, Instagram y LinkedIn para mejorar el éxito general de tu empresa en las redes sociales. El informe del grupo te permite comparar y analizar la estrategia social en redes al agregar indicadores comunes en canales y periodos de tiempo.

Linkedin 74

Linkedin Twitter Facebook 74

Hubspot

OCTOBER 4, 2016

You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn't an easy feat. And many of these folks just aren't ready to buy yet. That's where lead nurturing comes in : It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust until they are ready.

Lead Nurturing 77

Lead Nurturing Lead Ranking Lead Scoring Examples 77

Sprout Social

OCTOBER 4, 2016

Renovamos nossos relatórios com uma atualização ao nosso Relatório de grupo. O relatório combina diversas analíticas de redes sociais provenientes do Twitter, Facebook, Instagram e LinkedIn para aferir o sucesso geral da sua empresa nas redes sociais. O Relatório de grupo lhe permite comparar e analisar sua estratégia social nas redes, agregando métricas comuns nos canais e prazos.

Linkedin 73

Linkedin Twitter Facebook 73

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

OCTOBER 4, 2016

What do Anna Kendrick , Serena Williams , and Dharmesh Shah all have in common? Aside from the fact that you can hear from all three at INBOUND 2016 , each of these people has a verified account on Twitter. You know, the little blue checkmark? That blue "verified" badge indicates to Twitter users that the individual or organization is authentic and that their content is of wide public interest.

Twitter 75

Twitter Analytics Process Organization 75

Vidyard

OCTOBER 4, 2016

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.” We’d be foolish not to take note and understand what all these people from history have been telling u

Conference 51

Conference Forrester Best Practices B2B Sales 51

Hubspot

OCTOBER 4, 2016

No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. So how do you get started? Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age.

Education 67

Education Efficiency Ad Building Marketing & Strategy 67