Thu.Jan 18, 2018

Building a Story-Driven Sales Deck That Wins More Business

Marketing Insider Group

How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be […]. The post Building a Story-Driven Sales Deck That Wins More Business appeared first on Marketing Insider Group. Sales Alignment

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12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. While most B2B marketers have an idea of their budget spend for the year by this point, at least from a high level, there should be room for tactical and strategic shifts as the year progresses and numbers roll in.

8 Principles of High-Converting Landing Pages

Marketing Insider Group

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group. Content Marketing

Interview with Moni Oloyede

Onalytica B2B

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game

Contently

When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end.

How to Save a Year of Research for Your Account-Based Marketing

Measure Up Marketing

We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers.

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days

SnapApp

I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. .

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Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors

Vidyard

Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Only B2B - Untitled Article

Only B2B

5 Content Syndication Myths | Hard To Believe, But True! Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers. That sounds perfectly right! You shouldn’t have duplicate content because it is plagiarism (and illegal!)

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4 Ways a Knowledge Management System Helps Align Your Strategy

Modern B2B Marketing

What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing.

Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Does Innovation Make a Company Innovative?

Type A Communications

January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline.

Naming brands – the unsubtle (Trump) and the subtle (drug companies)

Biznology

Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex. Good branding starts with the development of a message or impression that reflects the unique benefits and characteristics of that entity, and then creating a name that ideally communicates its qualities and personality to targeted customers.

Only B2B - Untitled Article

Only B2B

10 Demand Generation Ideas From Startups. Demand generation is one of the biggest challenges for new businesses, particularly start-ups and other companies operating in crowded markets.

4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018

Outreach

How many opportunities are your reps managing at any given time? If you’re like most modern sales organizations, the answer is a lot. It takes time to cultivate those opportunities and build relationships with prospects, which means every second of your reps’ day is sacred.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Your Best Demand Generation Practices for 2018

Navigate the Channel

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing.

Take Your ABM Program to the Next Level with These Key Tactics

HG Data

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ABM program and how important it is that the data is complete and accurate.

Five Steps to Optimize Your B2B Lead Conversion Efforts

Launch Marketing

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations?

B2B Telemarketing — The Secret Weapon to Energize Demand Generation

The Mx Group

In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. But don’t make this mistake!

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights.

Take Your ABM Program to the Next Level with These Key Tactics

HG Data

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ABM program and how important it is that the data is complete and accurate.

You Have the Trends. Now What?

Kapost

Our latest marketing trends webinar was a huge hit. If anyone was wondering if marketers still love trends, we can safely say they definitely do. Missed it? Catch up here. The post You Have the Trends. Now What? appeared first on Kapost Content Marketing Blog.

“How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

The Fundamentals of Website Personalization Strategy [Part 4 of 6]

Bound

Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. How will you target visitors?

B2B eCommerce Masterplan book

Aspidistra

B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

8 Essential HubSpot dashboard reports for the reporting add-on

Blend Marketing

The HubSpot reporting add-on brings a much needed layer of customisability to the platform's default dashboards. HubSpot