Thu.Jan 18, 2018

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. While most B2B marketers have an idea of their budget spend for the year by this point, at least from a high level, there should be room for tactical and strategic shifts as the year progresses and numbers roll in.

8 Principles of High-Converting Landing Pages

Marketing Insider Group

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In exchange, users gain access to exclusive content or marketing offers. In other words, your landing page is a […]. The post 8 Principles of High-Converting Landing Pages appeared first on Marketing Insider Group. Content Marketing

How to Save a Year of Research for Your Account-Based Marketing

Measure Up Marketing

We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers.

Building a Story-Driven Sales Deck That Wins More Business

Marketing Insider Group

How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be […]. The post Building a Story-Driven Sales Deck That Wins More Business appeared first on Marketing Insider Group. Sales Alignment

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Naming brands – the unsubtle (Trump) and the subtle (drug companies)


Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex. Good branding starts with the development of a message or impression that reflects the unique benefits and characteristics of that entity, and then creating a name that ideally communicates its qualities and personality to targeted customers.

7 SEO Trends for 2018 That Will Make You Question Everything


Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online.

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4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018


How many opportunities are your reps managing at any given time? If you’re like most modern sales organizations, the answer is a lot. It takes time to cultivate those opportunities and build relationships with prospects, which means every second of your reps’ day is sacred.

Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game


When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end.

Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers

Content Standard

?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about).

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

What I Learned by Reviewing 30 Different Welcome Emails in 30 Days


I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. .

Only B2B - Untitled Article

Only B2B

5 Content Syndication Myths | Hard To Believe, But True! Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers. That sounds perfectly right! You shouldn’t have duplicate content because it is plagiarism (and illegal!)

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11 Habits of Highly Effective Marketing Technologists


The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.

Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Does Innovation Make a Company Innovative?

Type A Communications

January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline.

Only B2B - Untitled Article

Only B2B

10 Demand Generation Ideas From Startups. Demand generation is one of the biggest challenges for new businesses, particularly start-ups and other companies operating in crowded markets.

Use Design Thinking to Solve Your Toughest Marketing Challenges


Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights.

Your Best Demand Generation Practices for 2018

Navigate the Channel

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Take Your ABM Program to the Next Level with These Key Tactics

HG Data

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ABM program and how important it is that the data is complete and accurate.

B2B Telemarketing — The Secret Weapon to Energize Demand Generation

The Mx Group

In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. But don’t make this mistake!

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors


Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos.

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Five Steps to Optimize Your B2B Lead Conversion Efforts

Launch Marketing

Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

4 Ways a Knowledge Management System Helps Align Your Strategy

Modern B2B Marketing

What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight.

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Take Your ABM Program to the Next Level with These Key Tactics

HG Data

In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ABM program and how important it is that the data is complete and accurate.

The Fundamentals of Website Personalization Strategy [Part 4 of 6]


Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. How will you target visitors?

“How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

You Have the Trends. Now What?


Our latest marketing trends webinar was a huge hit. If anyone was wondering if marketers still love trends, we can safely say they definitely do. Missed it? Catch up here. The post You Have the Trends. Now What? appeared first on Kapost Content Marketing Blog.

Find a way to do more for others than anyone else is doing


“If you invest in growth before you have retention, you are renting users, not acquiring them.” — Tarun Mitra The business-customer relationship is often compared to a real relationship, and it’s never more relevant than in the case of customer retention. Viewing customers as separate entities e. Backstage

B2B eCommerce Masterplan book


B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

8 Essential HubSpot dashboard reports for the reporting add-on

Blend Marketing

The HubSpot reporting add-on brings a much needed layer of customisability to the platform's default dashboards. HubSpot

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.