Influitive
NOVEMBER 2, 2017
No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway).
Marketing Insider Group
NOVEMBER 2, 2017
It’s that time of year again—the holiday shopping season. As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. In order to get […].
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InsightSquared
NOVEMBER 2, 2017
I recently joked with TrackMaven CEO Allen Gannett , suggesting when sales development reps, or SDRs, report to marketing, they send one perfect email per day. When they report to sales, SDRs send hundreds of lousy ones. As trends like account-based marketing (ABM) gain momentum, the productivity of SDRs becomes increasingly important, because ABM hinges on effective prospecting.
KoMarketing Associates
NOVEMBER 2, 2017
User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Biznology
NOVEMBER 2, 2017
Time is money. But in the world of marketing, increasing your efficiency can be especially tough without the right systems. Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business. We’ve picked out the top four systems on the market today that are sure to supercharge your marketing efforts without being a time vampire.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 2, 2017
If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best? Go outside the echo chamber with the story of a football […]. The post The Incredible Insight That Turned Death Wish Coffee Into a Monster Success [Podcast] appeared first on Marketing Insider Group.
Content Marketing Institute
NOVEMBER 2, 2017
Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel ) below. I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.
Lattice
NOVEMBER 2, 2017
Learn how Lattice's AI platform is transforming how companies like Verizon Enterprise Solutions drive their revenue engines.
Hubspot
NOVEMBER 2, 2017
Best sales methodologies. SPIN Selling. N.E.A.T. Selling. Conceptual Selling. SNAP Selling. The Challenger Sale. The Sandler System. CustomerCentric Selling. MEDDIC. Salespeople are very aware of their quotas and the need to reach them. However, they're not always clear on the steps they should take. That's where sales methodologies come in. Top Sales Methodologies to Consider.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Circle Studio
NOVEMBER 2, 2017
Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? Do you receive a high number of unsubscribes with every email you send out, even emails sent specifically to clients?
Vidyard
NOVEMBER 2, 2017
Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report.
Champion Communications
NOVEMBER 2, 2017
If a company doesn’t have a deep and insightful understanding of its customers, potential B2B leads, market and the competitive situation, a product or new service launch is likely to fail, says McKinsey. Fill in the form on this page to download your FREE Inbound marketing checklist.
Vidyard
NOVEMBER 2, 2017
Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
NOVEMBER 2, 2017
Account based marketing (ABM) services involve implementing a strategic approach to business-to-business (B2B) marketing. Based on goals for individual prospects or accounts, companies can communicate directly with specific targets. Put another way, account based marketing uses a “one-to-one” versus a “one-to-many” approach. B2B organizations can reap many benefits from account based marketing services.
ActiveDEMAND
NOVEMBER 2, 2017
ActiveDEMAND and PieSync Connector Make It Even Easier to Sync your ActiveDEMAND Contacts, Bi-Directionally and in Real-Time, with your Favorite Cloud Apps. ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to easily create, execute, and track the performance of marketing campaigns for their clients. Now, ActiveDEMAND is even more versatile and robust with two-way, real-time synchronization with dozens of important third-party applications – like popular CRM p
Akoonu
NOVEMBER 2, 2017
Putting Account-Based Marketing strategy into action requires forward-thinking, technically minded sales & marketing operations all-stars. These sales and marketing ops roles have become the right-hand person of sales and marketing leaders. And that’s why Operations now has its own (free) conference— Ops Stars.
Exo B2B
NOVEMBER 2, 2017
Last week, I talked about how focusing more strongly on the B2B customer’s experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don’t want to lose one in the middle of their buyer’s journey! So, this week, I’ll talk about 4 concrete steps you should take to make doing business with you so pleasing, your customer won’t think about going elsewhere. 1- Increase market intelligence.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Adobe Experience Cloud Blog
NOVEMBER 2, 2017
It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal
Onalytica B2B
NOVEMBER 2, 2017
Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.
Hubspot
NOVEMBER 2, 2017
How to introduce yourself over email. Write a compelling subject line. Tailor your greeting to the industry and situation. Make your first line about them. Explain why you're reaching out. Provide value. Include a call-to-action. Say thank you. Writing an email to a stranger is easy. Writing an email to a stranger that gets a response? Not so easy. The typical professional gets so many messages on a daily basis it’s a feat if they even open yours -- let alone reply.
SnapApp
NOVEMBER 2, 2017
Brands are often pushing to reach multiple goals at any given time. From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Navigate the Channel
NOVEMBER 2, 2017
Guest Contributor: Matt Hillman , Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide feedback.
Capstone Insights
NOVEMBER 2, 2017
In B2B marketing and sales you aren’t engaging one person, you’re engaging a buying center. That’s B2B Marketing and Sales 101 and the concept of what comprises a buying center is thoroughly explained in hundreds of college text books and thousands of articles and blogs. The dynamics of buying centers and why they’re critical in B2B is not the focus of this blog post.
PureB2B
NOVEMBER 2, 2017
No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts or infographic you’ve got waiting on your desktop, it’s important to know how and where to do it.
PureB2B
NOVEMBER 2, 2017
No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts or infographic you’ve got waiting on your desktop, it’s important to know how and where to do it.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
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