Fri.Dec 02, 2022

article thumbnail

Marketers Are Behind: Here’s How to Win Back that Competitive Edge

Contently

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 years.

article thumbnail

Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

For most business leaders, privacy compliance has shifted from being an afterthought to an absolute necessity. Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. It’s crucial that every data vendor in your tech stack is compliant with both local and global privacy laws.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Easy Steps to Boost Ecommerce Sales

The Daily Egg

You’re here because you want to grow your ecommerce business. Maybe your sales have started to plateau. Or maybe you’re just curious. The post 7 Easy Steps to Boost Ecommerce Sales appeared first on The Daily Egg.

eCommerce 128
article thumbnail

Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). In my experience link building campaigns typically fail for one or more of the following reasons: Your links are from low quality sources (e.g. low quality link directories).

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

5 Easy Steps to Do Keyword Research

The Daily Egg

If you don’t do keyword research right, you’ll end up creating content your audience doesn’t care about. Without focusing on the right. The post 5 Easy Steps to Do Keyword Research appeared first on The Daily Egg.

Keywords 126

More Trending

article thumbnail

Marketing software: Think three times before you customize

Martech

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. Think long and hard about what you’re getting into.

article thumbnail

How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it).

Content 111
article thumbnail

6 Winning Strategies to Boost Your ABM Campaign

Lake B2B

ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific target accounts. How? By building personalized campaigns that instantly appeal to the targeted high-value clients. For instance, sending personalized emails to potential clients builds trust and brand awareness and is a popular ABM hack. Given the success of ABM campaigns, more […].

article thumbnail

Amazon announces AWS Clean Rooms

Martech

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.

Amazon 112
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Top 15 Marketing Trends to Use in 2023 and Beyond

Visitor Queue

Marketing is always changing. Especially when the world is so unpredictable, it’s best to plan and prepare your marketing initiatives well in advance of implementing them. That’s why we need to research and understand the marketing trends that are expected to be popular over the next year. Keep reading for 15 best trends that can […]. The post Top 15 Marketing Trends to Use in 2023 and Beyond appeared first on Visitor Queue Blog | Identify Website Traffic.

Trends 98
article thumbnail

Kanye West too much even for Musk’s Twitter

Martech

Elon Musk announced Friday, by tweet of course, that the account of Kanye West, now known as Ye, has been suspended. Whether or not the suspension is temporary was not clear. This followed a now-deleted tweet from the rapper reported to have contained an image of a swastika inside a Star of David. According to the Twitter CEO, the post infringed the platform’s rule against incitement to violence, thus indicating that there are boundaries to free speech even under the new Twitter regime.

Twitter 114
article thumbnail

HG Insights’ CEO Named Executive Of The Year

HG Data

CEO Elizabeth Cholawsky Celebrated as “Female Executive of the Year” Honoring women executives, entrepreneurs, and the companies they run—HG Insights’ CEO Elizabeth Cholawsky was named a Female Executive of the Year! The award is well deserved. Cholawsky has exceeded revenue growth projections and added to employee count this last year—despite the dynamic economy.

article thumbnail

4 Solutions to Overcome Content Fragmentation

DivvyHQ

With the ever-increasing number of channels we use to consume media, content fragmentation can become a big concern for enterprise content teams. While you want to develop personalized content and make it available in different mediums, you always want to ensure audiences have a choice and align with where your customers seek information. Check out these 4 solutions to overcome content fragmentation.

Content 98
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How To Drive Brand Awareness

Stevens & Tate

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness in order for them to find you, your content, and consequentially your products or services.

article thumbnail

How To Achieve 7-Figures With Your Law Firm Marketing Website via @sejournal, @xandervalencia

Search Engine Journal

Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal.

article thumbnail

B2BMX – Next Level ABM – How To Turn Display Advertising Into a Full-Funnel Channel At Last

Engagio

What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? It remains the top of funnel, brand awareness channel we know it to traditionally be. But what are we leaving on the table? A whole lot, as it turns out. The post B2BMX – Next Level ABM – How To Turn Display Advertising Into a Full-Funnel Channel At Last appeared first on Demandbase.

article thumbnail

The Best Holiday Email Marketing Campaigns

TowerData

The holiday season brings out the best in email marketers. There are major gains to be had—especially for retailers, who collectively generate over $3 trillion in sales during the holiday shopping season. Businesses pull out all the stops in November and December to capitalize on the annual increase in traffic and purchases. We always enjoy seeing the remarkable creativity and what these brands come up with.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 [On-Demand Webinar]

Circle Studio

The post 21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 [On-Demand Webinar] appeared first on circle S studio.

article thumbnail

What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase

Engagio

What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to apply it to your own organization. The post What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase appeared first on Demandbase.

article thumbnail

Go-To-Market Lab: How to use Data and Account Intelligence for Smarter Go-To-Market

DemandBase

Watch this on-demand Go-To-Market Lab to learn to use data and insights to light up the journey and deeply understand your accounts. The post Go-To-Market Lab: How to use Data and Account Intelligence for Smarter Go-To-Market appeared first on Demandbase.

article thumbnail

Prospecting Masterclass: Automating Sales Plays Across the Customer Journey

Engagio

Join Revenue experts from Demandbase and Outreach for a prospecting masterclass as we share how to spot opportunities earlier, engage more intelligently and close deals faster. The post Prospecting Masterclass: Automating Sales Plays Across the Customer Journey appeared first on Demandbase.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?

DemandBase

Join us as we share the results of our Account-based strategies in Europe survey to find out what’s the status quo and who’s leading the charge. The post Account-based strategies in Europe: What’s the status quo, and who’s leading the charge? appeared first on Demandbase.

article thumbnail

Stop The Insanity — Deliver Better Buyer Experiences Or Else

Engagio

This Demand Gen Report Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing. Demandbase’s VP of Marketing Sandra Freeman and ABX Expert Tiffany Giddens will dive into brand new DGR benchmark data to discuss what it means for both sales and marketing.

article thumbnail

B2B Brands: Cut Those Cognitive Calories! 

Drew Neisser

“This is a critical thing about a powerful brand: It requires very few cognitive calories from their audience to remember it.” . The idea of “cognitive calories” resonated deeply with the CMOs attending the CMO Huddles Bonus Huddle (re: private Q&A) with Lindsay Pedersen , brand strategist and author of Forging an Ironclad Brand. In this episode, tune in to hear all of Lindsay’s illuminating insights into what it takes to create a truly sharp, memorable, and resonant B2B brand.

article thumbnail

What is User Generated Content? How does it Benefit Brands?

Huptech Web

Table Of Contents. Introduction. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? How Can UGC Help Your Ecommerce Store? Brands Using UGC for Their Benefit. Wrapping Up. Introduction. Content is king, and brands understand well that content plays an important role in a company’s branding.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

THE ABM CONSULT: Intent-driven ABM secrets revealed

Engagio

Learn how intent data can fit in your workflow and help you TRIPLE late-stage conversion. The post THE ABM CONSULT: Intent-driven ABM secrets revealed appeared first on Demandbase.

ABM 48
article thumbnail

21 A/E/C Marketing Resolutions Your Firm Should Make in 2023

Circle Studio

The post 21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 appeared first on circle S studio.

article thumbnail

HealthEdge Creates Leverage and Efficient Processes with Technology

Engagio

Learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders. The post HealthEdge Creates Leverage and Efficient Processes with Technology appeared first on Demandbase.