Fri.Dec 02, 2022

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Marketers Are Behind: Here’s How to Win Back that Competitive Edge

Contently

The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer.

Content 88
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Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need).

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Behind the Buzzwords: Growth Marketing

ANNUITAS

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

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4 Solutions to Overcome Content Fragmentation

DivvyHQ

With the ever-increasing number of channels we use to consume media, content fragmentation can become a big concern for enterprise content teams.

Medium 82
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Semantic HTML: What It Is and How to Use It Correctly

SEMrush

Semantic HTML conveys real meaning through HTML tags. Here‘s what you need to know and how to use it. On-page SEO

SEO 113

More Trending

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Top 15 Marketing Trends to Use in 2023 and Beyond

Visitor Queue

Marketing is always changing. Especially when the world is so unpredictable, it’s best to plan and prepare your marketing initiatives well in advance of implementing them. That’s why we need to research and understand the marketing trends that are expected to be popular over the next year.

Trends 74
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HG Insights’ CEO Named Executive Of The Year

HG Data

CEO Elizabeth Cholawsky Celebrated as “Female Executive of the Year” Honoring women executives, entrepreneurs, and the companies they run—HG Insights’ CEO Elizabeth Cholawsky was named a Female Executive of the Year! The award is well deserved.

Ads 72
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The Best Holiday Email Marketing Campaigns

TowerData

The holiday season brings out the best in email marketers. There are major gains to be had—especially for retailers, who collectively generate over $3 trillion in sales during the holiday shopping season.

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What Is Cost Per Click (CPC) & Why It Matters

SEMrush

Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads. Paid Search

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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3 Trade Show Booth Tips to Keep Top-of-Mind

Navigate the Channel

A trade show provides your business with the opportunity to capture the interest of a captive audience already interested in what you have to offer. This is not to diminish the importance of designing the right trade show booth.

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Transitioning From Excel To Python: Essential Functions For SEO Data Analysis via @sejournal, @williamjnye

Search Engine Journal

Learn the Python equivalents of your favorite Excel formulas to speed up your data analysis and automate repetitive tasks. The post Transitioning From Excel To Python: Essential Functions For SEO Data Analysis appeared first on Search Engine Journal. SEO Web Dev SEO

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21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 [On-Demand Webinar]

Circle Studio

The post 21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 [On-Demand Webinar] appeared first on circle S studio. AEC Marketing Content Marketing

Demand 78
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What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar] appeared first on Search Engine Journal. SEO SEO Strategy Webinar

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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B2BMX – Next Level ABM – How To Turn Display Advertising Into a Full-Funnel Channel At Last

Engagio

What happens when we use Display as the top of funnel, brand awareness channel we know it to traditionally be? It remains the top of funnel, brand awareness channel we know it to traditionally be. But what are we leaving on the table? A whole lot, as it turns out. The post B2BMX – Next Level ABM – How To Turn Display Advertising Into a Full-Funnel Channel At Last appeared first on Demandbase

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Want To Close the Year Strong? These Sales Experts Show You How

Salesforce

It’s the end of the year, and you know what that means: it’s closing time. But if you haven’t already hit your quota, it’s not too late. Sure, there are challenges — possible burnout, economic uncertainty, and the need to do more with less — but you can still come out on top.

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What is User Generated Content? How does it Benefit Brands?

Huptech Web

Table Of Contents. Introduction. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? How Can UGC Help Your Ecommerce Store?

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How To Achieve 7-Figures With Your Law Firm Marketing Website via @sejournal, @xandervalencia

Search Engine Journal

Here’s how to achieve seven figures with law firm website marketing. The post How To Achieve 7-Figures With Your Law Firm Marketing Website appeared first on Search Engine Journal. Content Vertical SEO

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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6 Winning Strategies to Boost Your ABM Campaign

Lake B2B

ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific target accounts. By building personalized campaigns that instantly appeal to the targeted high-value clients.

B2B 71
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Is IP Address A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

Does your IP address help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking factor. The post Is IP Address A Google Ranking Factor? appeared first on Search Engine Journal.

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How To Drive Brand Awareness

Stevens & Tate

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street.

Brand 62
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SEO Split Test Result: Adding the Category Name to Product Page Titles

SEMrush

We added the category name to product page titles on the e-commerce site. Read more to find out why. SEO Split Testing

Test 62
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase

Engagio

What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to apply it to your own organization. The post What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase appeared first on Demandbase

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21 A/E/C Marketing Resolutions Your Firm Should Make in 2023

Circle Studio

The post 21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 appeared first on circle S studio. AEC Marketing Content Marketing

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Prospecting Masterclass: Automating Sales Plays Across the Customer Journey

Engagio

Join Revenue experts from Demandbase and Outreach for a prospecting masterclass as we share how to spot opportunities earlier, engage more intelligently and close deals faster. The post Prospecting Masterclass: Automating Sales Plays Across the Customer Journey appeared first on Demandbase

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Best time to post on Facebook for business

Valasys

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. For starters, you (often) don’t post several pictures of your toddler or newborn doing adorable things. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. Some of your posts—but hopefully not all of them—might serve to advertise your company and its goods. .

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Stop The Insanity — Deliver Better Buyer Experiences Or Else

Engagio

This Demand Gen Report Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing.

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Is Ethical Hacking a Good Career in 2023

Valasys

Introduction. The term “hacker” was initially used to refer to a skilled programmer familiar with computer operating systems and machine-level language code. A person is now referred to as a “hacker” if they regularly engage in hacking activities and have made it their philosophy and way of life. By altering a system’s functionality, one can use it for purposes other than those for which it was originally intended.

Ethics 40
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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.