DiscoverOrg
SEPTEMBER 26, 2017
Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). But there’s a lot of confusion about what works, what doesn’t, and what’s really involved an account-based program.
Influitive
SEPTEMBER 26, 2017
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
SEPTEMBER 26, 2017
Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.
Marketing Insider Group
SEPTEMBER 26, 2017
Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply. The term is credited to user experience expert Jakob Nielsen: “micro content is a small group […].
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vision Edge Marketing
SEPTEMBER 26, 2017
Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. Best-in-Class Marketing organizations are those that earn 90 or greater out of 100 from the C-Suite for their ability to prove their value, contribution, and impact to the business.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
SEPTEMBER 26, 2017
On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. The feature allows for Google to automatically create ads and launch them into an advertiser’s account. While the idea of having automated ads added to the account may seem like a great time-saver, there are a few considerations before fully committing to this beta.
Avitage
SEPTEMBER 26, 2017
B2B companies bringing new offers to market risk long delays in product or solution uptake. Too often this leads to direct failure. Failure rates range from 40% to 80%. Clearly a risky and expensive bet. This risk isn’t limited to startups. Often we see large companies struggle to gain traction with new offers or new markets. One senior executive told me, “we are buried in our core brand.” This isn’t about direct replacement offers.
Contently
SEPTEMBER 26, 2017
What makes GE’s content a hit while other brands fall flat? Why do some Super Bowl commercials make us tear up while others leave us staring blankly at the nachos? In all likelihood, your answer boils down to “because it’s good.” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2017
Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout the customer journey is also an important part of communicating clearly.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
SEPTEMBER 26, 2017
Pottery Barn bids on “restoration hardware” According to everyone by now, Restoration Hardware realized that 98% of their online business is coming from 22 words : the various and sundry misspellings of. restoration hardware. In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings.
Oktopost
SEPTEMBER 26, 2017
There’s no doubt that employees are the strongest engine behind advocating for your brand. Yet, one of the questions puzzling many companies looking to embark on an employee advocacy program is, “Where do I start? Who do I onboard first?”.
EveryoneSocial
SEPTEMBER 26, 2017
Employee Enablement & Your Business. Learn why employee enablement is important for your business and how your company can get on the right path. When you think about ways to better transform your workforce, you tend to think about improving employee engagement (or at least you should be). After all, employees can contribute more to a business than just what their job duties entail.
Engagio
SEPTEMBER 26, 2017
Account Based Marketing (ABM) involves an orchestrated mix of touchpoints and channels, and this demands new ways of thinking about measuring its performance. Which ABM programs and channels perform best throughout the account life cycle? Which create engagement with your most important target accounts? What tactics should you invest more in – or less – to close more deals?
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Navigate the Channel
SEPTEMBER 26, 2017
Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. We are living in an age of disruption that is only multiplied in niche industries such as building materials. Every direction is a new disruption, yes, but all of the changes are also opportunities for the right marketer.
Vidyard
SEPTEMBER 26, 2017
Gainsight, SalesLoft, Drift and other technology leaders embrace Vidyard GoVideo to power native video experiences across business applications. KITCHENER, Ontario – Sept 26, 2017 – Vidyard , the leading provider of new generation video platforms for business, is bringing the power of video to a broad range of business applications with its new Vidyard GoVideo partner ecosystem program.
VisumCX
SEPTEMBER 26, 2017
In a newly published study , nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in selling their products and services than listening to buyers needs. While this feedback from prospective customers speaks specifically to their buying process, it does provide a glimpse into the lack of insights that many brands have about their customers, their needs and what experience they desire.
Vidyard
SEPTEMBER 26, 2017
Gainsight, SalesLoft, Drift and other technology leaders embrace Vidyard GoVideo to power native video experiences across business applications KITCHENER, Ontario – Sept 26, 2017 – Vidyard , the leading provider of new generation video platforms for business, is bringing the power of video to a broad range of business applications with its new Vidyard GoVideo partner ecosystem program.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brightedge
SEPTEMBER 26, 2017
BrightEdge receives numerous questions from both clients and non-clients on a daily basis. These come in from a number of different places including customer support, social media interactions, and our BrightEdge Certified community forum. One of the most common asks we get is for guidance on how to perform any number of complex tasks related […].
Ignite
SEPTEMBER 26, 2017
Planning retreats are valuable practices, if done correctly. One aspect of a retreat that is central to the idea is going off-site for a period of time. Getting out of the office has many pros that can help your team refresh and refocus for a successful year.
Content Standard
SEPTEMBER 26, 2017
Wouldn’t it be great if we could know, intuitively, what was going to be a successful content marketing idea before we spent the entire budget on a room full of cute bunnies with no guarantees it would pay off? (Actually, that’s not a bad idea. ). One of the hardest realities in the marketing world is the risk we take every time we come up with a new idea.
EMagine B2B Blog
SEPTEMBER 26, 2017
Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Plus, Hinge Research Institute’s report shows that professional service firms are beginning to deeply understand the importance of a corporate website, as more than half (54.9%) reported updating or upgrading their website as a major marketing initiative.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Capstone Insights
SEPTEMBER 26, 2017
This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. It’s also a topic that no one really has written much about. That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about.
Messages that Matter
SEPTEMBER 26, 2017
The “Back to School” issue of “Pragmatic Marketer” is a classic example of nurture marketing at its best. The quarterly magazine put out by Pragmatic Marketing is jam packed with articles that B2B product managers, product marketers and marketers will not just want to read, but identify takeaways they can put into action immediately. It […].
Inbox Insight
SEPTEMBER 26, 2017
Targeting the right prospects is central to B2B marketing but getting them to engage with you and your brand is the next biggest challenge. Creating and providing valuable content can be the catalyst to gaining the best results but what type of content should you be creating? Each prospect requires individual content based on subject and format. Matching their needs and guiding them through the content funnel below can help them on their purchasing journey to becoming the next one of your custom
Capstone Insights
SEPTEMBER 26, 2017
This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. It’s also a topic that no one really has written much about. That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Akoonu
SEPTEMBER 26, 2017
With thousands of technology solutions available for each of the various stages of your sales and marketing needs, scoping out the requirements of your tech stack is more critical than ever. And creating your tech stack usually must go beyond what you already know, as there’s thousands of options and new technologies emerging constantly. Here are 5 simple steps and resources for getting started with planning your account based sales and marketing tech stack.
Exo B2B
SEPTEMBER 26, 2017
Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the different functions of the company. I’m not referring to change as if I were a specialist on the subject because I am not.
markempa
SEPTEMBER 26, 2017
Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all.
Expert insights. Personalized for you.
307 
Let's personalize your content