KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

Biznology

DECEMBER 15, 2021

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership , industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Search Engine Journal

DECEMBER 15, 2021

Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here's how to make it happen. The post A Guide to Optimizing for Google News, Top Stories, and Discover appeared first on Search Engine Journal.

Optimization 144

Optimization Google Traffic Content 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

DECEMBER 15, 2021

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. Continue reading → The post Try These Tools To Create Content That Works for Search Engines and Audiences appeared first on Content Marketing Institute.

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Tools Content Search Marketing Content Marketing 134

Search Engine Journal

DECEMBER 15, 2021

Adobe released a free suite of tools with the core functions of Photoshop and other tools. Includes templates and a million stock photos The post Adobe Announces Free Creative Cloud Express appeared first on Search Engine Journal.

Creativity 124

Creativity Template Tools 124

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference.

Top of Funnel 125

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 125

Search Engine Journal

DECEMBER 15, 2021

All In One SEO Plugin patched SQL Injection vulnerability that could expose privileged database information The post All In One SEO Vulnerability Affects +3 Million Sites appeared first on Search Engine Journal.

SEO 123

SEO 123

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

DECEMBER 15, 2021

Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.

Trends 120

Trends Content 120

Heinz Marketing

DECEMBER 15, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. Intent data is an individual’s web content consumption, it monitors for key intent search terms.

Intent Data 117

Intent Data Intent Lead Ranking B2B Marketing 117

SEMrush

DECEMBER 15, 2021

Gated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is exactly and which content should be gated. There are also some tricky pros and cons for you to contend with. In this (un)gated content playbook, we’ll explore these conundrums and help you decide if it should become part of your tactical toolkit.

Lead Gen 118

Lead Gen Leads Lead Marketing Qualified Leads 118

Martech

DECEMBER 15, 2021

Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. Customers can be “pinged” with coupons and special offers if they are nearby — or if they are shopping at a competitor.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 111

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Social Media

Brightedge

DECEMBER 15, 2021

For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff of the holiday shopping season, and many brands offer special deals and incentives for their customers, leading to higher sales volumes, site traffic and activity. And with 2021 predicted to be the highest retail holiday season on record , we wanted to look at the early data to see what happened.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

Search Engine Journal

DECEMBER 15, 2021

Looking to grow your Shopify business? Here's everything you need to know about setting up Google Analytics to inform smarter business decisions. The post How To Set Up Google Analytics For Shopify appeared first on Search Engine Journal.

Marketing Analytics Tools 104

Marketing Analytics Tools Analytics Google Business 104

SEMrush

DECEMBER 15, 2021

Running multiple projects for an SEO agency? Find 11 actionable tips to effectively manage your projects and achieve SEO deliverables.

Ad Agencies 121

Ad Agencies SEO Effectiveness Tips 121

Search Engine Journal

DECEMBER 15, 2021

Some still say keyword density matters, but should you be stressing about the percentage of keywords in your copy? The post Keyword Density: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Keywords 104

Keywords Google SEO 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannersnack

DECEMBER 15, 2021

8 minutes read One of the most confusing years we witnessed has passed, and at this point, I’m curious what 2022 has prepared for us. Although, I should be careful about saying that… If 2021 taught us anything, it’s that we can’t really control everything, but there are a few things we can still manage properly. Among those is building a successful marketing campaign.

Template 98

Template Marketing & Strategy Marketing Campaigns 98

Salesforce Marketing Cloud

DECEMBER 15, 2021

As the host of the Salesforce podcast Blazing Trails and leader of the company’s podcasting efforts, I listen to a lot of podcasts. And I’m not the only one. According to The Infinite Dial , approximately 80 million Americans – 28% of the U.S. population over the age of 12 – are now weekly podcast listeners, a 17% increase over 2020. Last year’s list emphasized connection to the outside world as we lived our lives isolated at home.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

Lake B2B

DECEMBER 15, 2021

We all understand data enrichment at a high level. Before we dive deep into data enrichment strategies we need to know why we need data enrichment in the first place. Data enrichment protects businesses against data deterioration caused by outdated and redundant entries. It allows them to increase the value and quality of their datasets […]. The post Data Enrichment Strategies to Drive Growth in 2022 appeared first on Blog.

Business 98

Business 98

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. We also spoke to our savviest small business experts to gain deeper insights into the data. Let’s get into our top three predictions for growing businesses. Spoiler alert: it’s all about focusing on the people who make your business go — employees and customers alike — and investing in technology to support them.

SMB 98

SMB Work Management Business Paid Search Agency 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. If you haven’t, we hate to spoil it for you, but you are going to need to do so. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Industrial Marketer

DECEMBER 15, 2021

The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new business should follow a process, and in this case it begins with creating. Read more » The post Why All Industrial Companies Need an Ideal Customer Profile appeared first on Industrial Marketer.

Ideal Customer Profiles 98

Ideal Customer Profiles Profiling Paid Search Agency Companies 98

Martech

DECEMBER 15, 2021

“There are two forms of innovation: innovation for the purpose of doing better things, and the innovation of doing things better,” said Dave Mankowski, chief growth officer of Bounteous, in his session at our MarTech conference. “‘Better things’ are those methods that are more disruptive, those that are challenging and changing the business model.”.

Co-Registration 97

Co-Registration Brand Identity Branding Lead Ranking 97

SmartBug Media

DECEMBER 15, 2021

The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Visitor Queue

DECEMBER 15, 2021

The demo experience is boring and outdated. Marketers and salespeople alike have had the same issues for years. Demos are not personalized. Over the next few years, there are big changes coming in the world of demonstrations for software companies. B2B companies will be fighting even harder for a sale. Using a demo software to […]. The post What is Demo Software?

Software 93

Software B2B Sales Traffic B2B Marketing 93

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. To accommodate marketers’ need to have more control over the process, the listing layout provides users with less static layout options. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Full Circle Insights

DECEMBER 15, 2021

Full Circle Insights® , Inc., maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. By successfully executing its product and growth strategy in 2021, Full Circle Insights set the stage for even higher levels of growth in 2022 as it differentiates its expanding suite of B2B measurement solutions in a rapidly changing marketplace.

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Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93