Marketing Insider Group
APRIL 12, 2017
The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood.
DiscoverOrg
APRIL 12, 2017
If you consider various levels of quality—cars with lots of speed and no torque, or kitchen appliances with cheap motors—it’s easy to agree that quality affects user experience, good or bad, in a big way. Fast, friendly service at a restaurant can improve your dinner experience as much as a perfectly cooked steak. Data is no different. Quality is a factor, and accuracy matters a lot.
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Marketing Insider Group
APRIL 12, 2017
Channel Links: iTunes, SoundCloud, Stitcher, Google Play We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe? Today we go exploring the topic of shippin’ it, and shippin’ it good. Stories about Chris Piascik, an illustrator who has published.
KoMarketing Associates
APRIL 12, 2017
Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic. The “B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report from the Content Marketing Institute and MarketingProfs recently discovered that 53 percent of B2B enterprise marketers are extremely/very committed to content marketing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
APRIL 12, 2017
It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO co
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
APRIL 12, 2017
Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead. On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps.
Convince & Convert
APRIL 12, 2017
Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content. Personally connect with your audience by breaking the fourth wall with your video content.
Vidyard
APRIL 12, 2017
Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.
distribion
APRIL 12, 2017
Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue res
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
APRIL 12, 2017
It’s been a long day for our B2B social media manager. Coming from a background in businesses obsessed with UX design, snarky quote tweets, and lively Facebook conversations, this new work with an enterprise-scale B2B company feels very different. Conversations are intentional and product oriented. Content strategy is based on laboriously plotted-out product updates and PR releases.
Sprout Social
APRIL 12, 2017
Instagram what-now? There might be some confusion as to what exactly constitutes as an Instagram takeover, but the method has been around for some time. Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer.
SWZD
APRIL 12, 2017
Omni-Channel is All About Customer Experience. B2B buyers have been conditioned by their personal consumer experiences. They expect personalized and consistent engagement, even from their business vendors. But B2B sellers have made slow progress mapping digital touch points to every stage of their prospect’s purchasing journey, let alone across channels.
Hubspot
APRIL 12, 2017
When I was growing up, it was a pretty big deal to have a computer with an operating system other than DOS. If you had an Apple, or even a computer with Windows, your house was the place to be. Not only were you likely to have the coolest games, but also, you probably had access to clip art libraries, which made for hours of entertainment -- for me, at least.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
G2M Solutions
APRIL 12, 2017
"51% of B2B Companies don't have a B2B Marketing Strategy.". One Key ingredient to grow your business is marketing success by aligning your marketing strategy with your business goals. Having a clear and measurable sales and marketing strategy to succesfully grow your sales and marketing leads is more important now than ever before, due to competition and the buyers process of researching online to make their decision!
Vidyard
APRIL 12, 2017
Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.
SnapApp
APRIL 12, 2017
When it comes to delivering personalized experiences, many marketers are still uncertain of whether or not predictive marketing will help them achieve their objectives. And while they very much want to anticipate needs and deliver highly personalized experiences, they often don’t have enough audience data to indicate how accurately they can offer relevant material to their groups of potential customers.
Vidyard
APRIL 12, 2017
Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
chiefmartech
APRIL 12, 2017
This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest.
DivvyHQ
APRIL 12, 2017
If you’re still using spreadsheets to manage your content strategy…you have a serious problem. You can take some time to think about switching to a centralized content marketing platform and to compare vendors, but don’t wait too long. Spreadsheets are most definitely ruining your content strategy. The most common excuses marketers give for holding on to spreadsheets are habit and cost.
Olympia Consulting Sales
APRIL 12, 2017
This subject is one of my favorites. How do we identify and hire good sales producers for our team? Hiring great salespeople is an extremely difficult task. We can scour over resumes, interview for hours and check numerous references. Sure, these are all good things to do. But are they enough? You probably have hired … The post My Discovery for Hiring Success appeared first on Olympia Consulting.
Webbiquity
APRIL 12, 2017
Guest post by Payman Taei. A picture truly tells a thousand words. From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements : visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided data visualization.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
APRIL 12, 2017
A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. While attending Social Media Week NY , I spotted a virtual reality (VR) football game: My time to become Tom Brady had finally arrived. I strapped on the headset I pretended was a helmet, put my hands through a pair of strangely shaped controllers, and stepped into the virtual huddle to command my team to victory.
Engagio
APRIL 12, 2017
If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized. Even with the best targeted outreach, the odds of engaging a decision maker are slim: Sales reps today have to make 8 cold call attempts to reach a prospect, and compete with an average of 124 other business emails per day in that we each send and receive per day.
Vidyard
APRIL 12, 2017
If you’re lucky, at least once in your career you will have an opportunity to work someplace truly special. For me, Vidyard is that place. As a chief marketing officer, one of my core tasks is to communicate stories that engage people. So much has been written on the power of storytelling and how buying decisions are made by a magical mix of emotional and rational factors.
Lead Liaison
APRIL 12, 2017
Customer relationship management (CRM) solution provider Insightly adds Lead Liaison to their list of integrations , changing the game for many shared clients. Lead Liaison provides a host of sales and marketing tools for businesses around the globe. They make information typically saved in a CRM, such as Insightly, actionable. It was no surprise when the integration came to fruition.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Kapost
APRIL 12, 2017
If you look at the stats on the current state of B2B marketing, content marketing is still going strong—as in, 89% of B2B marketers are using a content marketing strategy, 29% of global marketing budgets are spent on content marketing, and 39% of companies are planning on increasing that budget for 2017, according to the most recent B2B marketing survey from CMI.
Directive Agency
APRIL 12, 2017
Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.
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