Wed.Apr 26, 2017

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The epidemic in B2B sales prospecting

Avitage

Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale.

B2B Sales 149
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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. (For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.). This year, more than 6,500 marketers, practitioners, and partners crowded into Moscone Convention Center in San Francisco for Marketing Nation Summit 2017.

Marketo 154
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96% of Marketers Agree Personalization Improves Customer Relationships

KoMarketing Associates

Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences. The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships. About 88 percent of respondents also assume that their customers have come to expect a personalized experience.

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All Good Communication Starts with Integration

Marketing Insider Group

Why a native integration between your MAP and CRM should be a no-brainer When you pair a marketing automation platform (MAP) with a CRM, you’re doing more than just combining two systems. You’re creating a supercharged sales and marketing tool for both teams to use across the board. A natively integrated MAP and CRM is […]. The post All Good Communication Starts with Integration appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 benefits of using emojis in email subject lines

Biznology

Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates. However, emojis can be that sure thing if they are done right. There are a few things to consider before spraying your subject lines with emojis because they have to be done with finesse.

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How to Repost on Instagram: 4 Easy Ways to Reshare Content

Hubspot

Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.

Press 101
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B2B Sales – the Cost of Missing Out

xiQ

Knowing your customers better than they know themselves is the golden mantra of sales success. Easier said than done! How do you stay on top of an ocean of constantly growing information? There are changes within customers, within the industry, new products, new competitors, technology and innovation and a constant flow of people. What happens if you miss out on any of this information?

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The PB&J of Content Marketing

Sharpspring

You know how they say “first time’s the charm”? Ok, maybe that’s not exactly the right saying, but it was true for my content marketing agency when we first deployed marketing automation for one of our clients. In fact, this “first” was also one of our greatest success stories. A brief bit of background: My agency is Symbolscape Media , a content agency based in San Francisco.

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45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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B2B Sales – the Cost of Missing Out

xiQ

Knowing your customers better than they know themselves is the golden mantra of sales success. Easier said than done! How do you stay on top of an ocean of constantly growing information? There are changes within customers, within the industry, new products, new competitors, technology and innovation and a constant flow of people. What happens if you miss out on any of this information?

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand.

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3 Components of Measuring Reach in Account Based Everything

Engagio

David Ogilvy was far ahead of this time. He was known as the King of Madison Avenue. Though often viewed by his peers as eccentric (and even bizarre – he was known to wear capes to board meetings), he got many things right. One particular quote that still stands out and is applicable in today’s B2B word is this: “Don’t count the people you reach; reach the people that count.”.

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A Marketing Fitness Plan to Improve Your Content Strategy

SnapApp

A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle. Marketing fitness requires an ongoing commitment to evaluating your results, checking your engagement strategies, and being smart about how you start conversations with your audience.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Benefits of Paid Search Marketing Automation

Matchcraft

Of course, you know that paid search marketing is a worthy investment. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, regain hours in your day and focus on other priorities too? The answer lies in automation. . 1. Automation allows for a personalized experience. This marketing writer nailed it when he described the beauty of automation as it relates to the customer experience: “Because this is what really lies at the heart of marketi

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How your B2B website can source and influence more revenue pipeline

Canadian Marketing Association

By Nolin LeChasseur ( @nolin ), Co-founder & CMO at Brainrider ( B2B Council guest contributor). These days, every B2B marketing leader working in a growth-oriented company is focused on impacting revenue as materially as possible. No longer is it enough to refresh your company’s brand or logo, pump out some new sales collateral, and run some field marketing events to connect with customers and prospects.

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Marketing Automation and B2B Lead Generation Services

KEO Marketing

Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion. Businesses that use marketing automation have reported a 15% increase in sales productivity and a 12% reduction in costs.

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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Element Of Surprise: Giving People Exactly What They DON’T Expect

The Freeman Company

Find out how AARP recharged their event strategy

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Admin Appreciation Week at Walker Sands

Walker Sands

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POWER PANEL: THE 2017 B-TO-B DREAM TEAM

The Freeman Company

Learn from the team elevating brand experience

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Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

What’s the difference between a winning demand generation strategy, and a mediocre one? Between generating enough leads to keep things going (and keep your own head above the water), and taking your marketing to the next level? That’s a question all B2B marketers grapple with daily — and there’s no better way of finding the answers than by hearing from industry leaders who’ve proven they know how to do it best in practice.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Golden Rules for Your Next Content Marketing Hire

Contently

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey , over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content marketing hiring is on the rise.

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Cisco shares their marketing stack with 39 marketing technologies

chiefmartech

The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 22 essays in the Hackies — so we’ll be making a donation of ((57+22)*$100) = $7,900 to Girls Who Code.

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The Difference Between Distributed Marketing & Multi-Level Marketing

distribion

Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme. Despite their differences, the two have been known to intersect. Let’s take a closer look. What is Distributed Marketing?

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Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success

SWZD

(Back by Popular Demand). Editor’s Note: Most marketing automation users never stop trying to optimize their systems to produce more Sales-Ready Leads. This update of a previously published post illuminates one critical facet of the process – the TOFU (Top-of-Funnel) zone from point of lead acquisition into early nurturing stages. Get the most out of your marketing automation by generating high-quality TOFU leads.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The Extraordinary Effectiveness of SMS Coupons [Infographic]

Aberdeen

The best way to determine whether a campaign is a success or a failure is whether the investment in it was recouped from new or existing customers. Choosing the correct medium is key to running a successful marketing campaign. Some channels are proven successes and others are repeatedly shown to be dead ends. For instance, the days of the printed mail coupon are numbered, with an average peak redemption rate of less than 5%.

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