Marketing Insider Group

APRIL 3, 2017

Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority. People from all walks of life can act as influencers, but at this point, we are concerned about the influencers in the online […]. The post How to Improve Your Content Strategy with Influencer Marketing appeared first on Marketing Insider Group.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Act-On 195

Influitive

APRIL 3, 2017

At Influitive, we’re building a new software category around the idea of advocate marketing. Naturally, we get a lot of questions about what we do and how we do it. So, we’ve rounded up the most common ones we receive and answered them. But, we’re doing one thing differently: we’ve asked our customers—who are some.

FAQ 150

FAQ Software Marketing Ad Building 150

Marketing Insider Group

APRIL 3, 2017

If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up. While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […].

Tips 178

Tips Social Media Twitter Facebook 178

Biznology

APRIL 3, 2017

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building process is not terribly exciting. It just works. Even calling it a process seems overblown. But I have had several people ask me about it. They’re still trying rank higher in Google with this venerated SEO technique.

Process 151

Process Ad Building Link Building PR 151

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

APRIL 3, 2017

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is […].

Promotion 140

Promotion Facebook Effectiveness Content 140

Adobe Experience Cloud Blog

APRIL 3, 2017

Author: Robert Pease Account-based marketing (ABM) is not going away anytime soon. In fact, Sirius Decisions found that 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts. It follows on the heels of marketing automation, attribution , and other core themes that are becoming increasingly important as marketing becomes more data-driven.

Account Based Marketing 128

Account Based Marketing B2B Thought Leadership ABM Thought Leadership 128

Ambal's Amusings

APRIL 3, 2017

After raising one for 14 years, you would think I got some tricks of the trade under my belt. Sadly, no. I begin all over with the second one. Take for example, yesterday’s bedtime happenings. Adi stuck with homework. Kumar sitting beside Adi and playing chess on his computer. I am tasked with getting Ari to … Continue reading How my Second Son Raises Me?

Examples 100

Examples 100

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Everyone was on the same level, trying a million different tactics to find the secret sauce. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. We just wanted to know what worked.

Social Media 105

Social Media Analysis Media Twitter 105

Engagio

APRIL 3, 2017

Ten years ago, our inboxes were flooded with marketing spam. Fortunately, technology (in the form of spam filters) and the law (in the form of email regulation) caught up, and now our inboxes are mostly clean from marketing spam. Unfortunately, ambitious sales and sales development reps found that emails they send from their individual mailboxes could get around these legal and technical barriers to reach their targets’ inboxes.

CAN-SPAM 85

CAN-SPAM Barriers Template Broadcasting 85

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

APRIL 3, 2017

If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

DivvyHQ

APRIL 3, 2017

Chief Strategist for Content Marketing Institute will help guide growth strategy for leading content marketing platform. Kansas City, Mo.—April 4th, 2017—DivvyHQ, an industry leading content planning and collaboration platform, has announced that top content marketing industry thought leader, speaker, and author Robert Rose has joined its Board of Directors, effective Feb. 15, 2017.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Paid Search Agency 69

Hubspot

APRIL 3, 2017

I’ll be honest. For someone who writes about artificial intelligence as much as I do, I’m a bit behind on my knowledge of science fiction. As much as my father implored, I could never quite build an enthusiasm for Star Trek. And to the lament of many ex-boyfriends, I was never exactly a Star Wars enthusiast, either. But lately, that's been changing.

Examples 68

Examples Allocation Peer-to-peer Skype 68

chiefmartech

APRIL 3, 2017

This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the chasm between the promise of technology and the reality of delivering on that promise.

Ideal Customer Profiles 60

Ideal Customer Profiles Marketing & Strategy Marketing Management Conference 60

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeadSquared

APRIL 3, 2017

Webinars have been a driving factor for lead generation at LeadSquared. In the last 3 years, we have experimented and tried different things to up our webinar registrations. Some worked. Some didn’t. But we have finally got it right! Last month, 6% of our revenue came in from the leads we’d captured from our webinars. On an average, each new webinar session gets us around 80 unique leads and a 40% hike in prospect engagement!

Webinar Metrics 52

Webinar Metrics Lead Ranking Lead Scoring Adwords 52

Hinge Marketing

APRIL 3, 2017

This is the third in a five-part video series about how to develop thought leadership insights. With this video, consider how taking a contrarian point of view can help you develop your thought leadership. Video Transcription. Hi, I’m Lee Frederiksen. Welcome to our five-part series on how to develop thought leadership insights. What are the kinds of things you can do to help you be that insightful person who is recognized as a thought leader?

Thought Leadership 48

Thought Leadership Video Marketing Differentiation Research 48

LeadSquared

APRIL 3, 2017

Fellow marketers ask me this all the time. And that tells me that webinars are not being used as much as they should be. Of course, webinar as a marketing tool may not be relevant for all types of businesses, but it’s definitely an option for most. But before I get into the ‘whys’ and the ‘hows’, let me tell you what it is (for the benefit of those who are new to this term).

Webinar Metrics 52

Webinar Metrics Lead Ranking Lead Scoring Organic Leads 52

Content Standard

APRIL 3, 2017

The road to stagnant Snapchat content is paved with good intentions. Plenty of brands have created Snapchat accounts, only to let their presences wither away. (If your brand is among them, no judgment.) Like all social media platforms, Snapchat requires a constant drip of content to grow an engaged audience. But because Snapchat differs from other social media platforms, companies struggle to consistently develop content that suits its particular brand of whimsy.

Video Marketing 42

Video Marketing Marketing Analytics Tools Peer-to-peer Storytelling 42

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeadSquared

APRIL 3, 2017

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? You can run ads to generate more leads and revenue. You can sell more products online. You can bring more traffic to your website. But, unfortunately, it’s not that straight forward. There are other things to take care of. We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

VisumCX

APRIL 3, 2017

A 2015 study by Accenture shows that the overwhelming majority of B2B executives are either increasing their customer experience investment or at the very least maintaining it. However, the same study shows that despite the investment, fewer than 25% of organizations are actually excelling at achieving their customer experience goals. Clearly there is a long way to go.

Organization 40

Organization B2B Buying Cycle Paid Search Agency 40

LeadSquared

APRIL 3, 2017

Facebook ads have multiple purposes. You can categorize them based on what your goal is. If you are starting a brand new store selling handmade home decor, then you would want to increase brand awareness. If you have designed a brand new app to manage your expenses, then your goal would be app installs. The image below shows you the Facebook ad types that you can choose from.

Lead Generation 52

Lead Generation Facebook Paid Search Agency Ads 52

The Freeman Company

APRIL 3, 2017

Delving into a new content approach at the B2B Marketing Expo

Marketing & Strategy 40

Marketing & Strategy Content B2B Marketing B2B 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeadSquared

APRIL 3, 2017

A recent visit to Japan by my colleague, made me think of taking a trip myself. Dutifully, I began my research and ended up on Thomas Cook’s website (since it was highly recommended by a friend). Literally, a few minutes later, this is what I saw on my Facebook feed. Not only was it relevant, it also comes with discount codes that might just push me further along the buying cycle.

Facebook 52

Facebook Allocation Amazon Work Management 52

SalesChoice

APRIL 3, 2017

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. This blog series concludes with strategic recommendations for Boards of Directors and C-Level Executives to reflect upon, as the world of science with deep learning algorithms spawns more rapidly than any phenomenon known to mankind.

Marketing AI 20

Marketing AI B2B Thought Leadership Startups Internet Marketing 20

LeadSquared

APRIL 3, 2017

Facebook ad formats and placements play an important role in determining the performance and reach of your ad. That is why you need to be aware of the different choices that the platform offers you. Let’s take a look. Facebook Ad Placements: Assume a fancy restaurant serving global cuisines, located in an area where people are neither accustomed to nor prefer such food.

Facebook 52

Facebook Ads Cost Per Thousand CPM 52

Matchcraft

APRIL 3, 2017

Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload? Not only do you risk total distraction, but you may tune out the metrics that matter the most. To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there. When in doubt, pay attention to these metrics first to avoid analysis paralysis (and help your campaigns soar). 1.

PPC 40

PPC Cost per Acquisition CPA Campaigns 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

APRIL 3, 2017

Sprout Social was recently recognized by G2 Crowd as the Most Implementable social media monitoring software with the Highest User Adoption—two distinctions we are both honored and humbled to receive. According to G2 Crowd, a product’s Implementation score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of implementation-related review questions.

Software 51

Software Lead Scoring Lead Ranking Customer Satisfaction 51

Hubspot

APRIL 3, 2017

Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life. The joy of writing has propelled me from day to day and year to year.”. While content creation can be a true source of joy for marketers, there are unique challenges that crop up along the way that few others would understand. Whether it’s a creative block, a harsh critique, or an impending deadline, some days can feel like an uphill battle.

Content Marketing 78

Content Marketing Content Paid Search Agency Creativity 78

SnapApp

APRIL 3, 2017

Content marketing is all the rage today. Heck, my grandparents are even talking about it! Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. This level of interest has grown 5X in the last 5 years to a point where Google Trends has measured the highest level of search interest it can assign, a score of 100 on a 0-100 scale. . .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85