NuSpark Consulting

JULY 13, 2017

We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze. This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their t

Display 173

Display Advertisements Advertising Marketing AI 173

Marketing Insider Group

JULY 13, 2017

Who didn’t love Choose Your Own Adventure books as a kid? Being a kid is tough; there aren’t many things they can control. So it’s no wonder that millions of kids loved the Choose Your Own Adventure series. Those books offered personalized stories and control over their reading experience. Those same lessons apply to interactive […]. The post Here’s Why Netflix Is Embracing Interactive Content (And You Should Too) appeared first on Marketing Insider Group.

Content 143

Content Interactive Marketing Personalization Marketing 143

KoMarketing Associates

JULY 13, 2017

New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. The “Adaptability in Branded Content Delivery” report from the CMO Council recently found that 39 percent of marketers are “not satisfied” with how they effectively adapt and modify their content for local markets.

Allocation 121

Allocation Demand Budget Programs Content 121

Marketing Insider Group

JULY 13, 2017

It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […]. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group.

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Purchase Ads Personalization Product 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

SnapApp

JULY 13, 2017

Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . Another fact – 74 percent of marketers are using visuals as part of their social media marketing efforts.

Social Media 54

Social Media Media Paid Search Agency Template 54

Lead Liaison

JULY 13, 2017

Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation. Unfortunately though, companies seem to think that marketing automation is just for marketers – when it’s not!

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49

Content Standard

JULY 13, 2017

The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles. Where your brand falls on this spectrum is often a reflection of time and support.

Marketing & Strategy 53

Marketing & Strategy Content Paid Search Agency Correlation 53

Hinge Marketing

JULY 13, 2017

This video is the first of a two-part series which talks about sales and marketing strategies for accounting firms. This video covers the seller-doer strategy and the traditional seller strategy. Video Transcription. Hi, I’m Lee Frederiksen. Today I wanna talk to you about sales and marketing strategy for accounting firms, and this is gonna be the first of two presentations.

Marketing Budget 48

Marketing Budget Marketing Strategy Marketing & Strategy Video Marketing 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

33Across

JULY 13, 2017

33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe. The post 33Across Announces Revenue Growth Exceeding 100% and European Expansion appeared first on 33Across.

Demand 48

Demand Press 48

Kapost

JULY 13, 2017

Unlocking the benefits of a streamlined content inventory relies heavily on a well-implemented taxonomy. In other words, your team needs to have a standard way of strategically categorizing your content. The post Change Management: Content Inventory Is a Team Effort appeared first on Kapost Content Marketing Blog.

Content 48

Content Content Marketing Marketing & Strategy Marketing 48

KEO Marketing

JULY 13, 2017

Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Digital marketing expenditures are expected to continue rising and will reach nearly $120 billion by 2021.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

DivvyHQ

JULY 13, 2017

In our recent content planning research , we uncovered many of the top challenges marketers face when it comes to their content processes, documentation, and team structures. Chief among those was developing a comprehensive content marketing strategy. Which is why earlier this week, we published a post that sought to answer the one question that seems to be eluding many marketers: What Is Content Marketing Strategy?

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 41

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KEO Marketing

JULY 13, 2017

Many B2B companies are competing for the attention of a small pool of valuable buyers. These companies are flooding prospects with sales and marketing messages, and only a few will succeed in garnering their business. All the others, meanwhile, struggle to capture the attention of potential customers. If B2B companies cannot succeed in making sales, they will fail quickly.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Service 48

Terminus

JULY 13, 2017

There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization. Sales teams have long been focused on accounts, so it only makes sense that Marketing would do the same and instead of prioritizing lead generation , get laser-focused on generating demand within the accounts that have the most revenue potential.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Convince & Convert

JULY 13, 2017

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads.

Linkedin 147

Linkedin Paid Search Agency Ads Effectiveness 147

Adobe Experience Cloud Blog

JULY 13, 2017

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Convince & Convert

JULY 13, 2017

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members , including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads.

Linkedin 60

Linkedin Paid Search Agency Ads Effectiveness 60

Hubspot

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.

Template 50

Template Video Marketing Inbound Marketing Paper 50

BuzzSumo

JULY 13, 2017

“If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples. A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience.

Analysis 112

Analysis Linkedin Sample B2B 112

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JULY 13, 2017

Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that when used correctly make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply use them wrong (gobs of mayo, instead of a thin layer), you’ve ruined a perfectly tasty snack.

Account Based Marketing 70

Account Based Marketing ABM Sales Management Work Management 70