Marketing Insider Group

NOVEMBER 15, 2016

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. Notably online, there are endless marketing platforms, software and tools, each promising to fulfill […]. The post Top 5 B2B Marketing Tactics You Can’t Ignore appeared first on Marketing Insider Group.

Tactics 196

Tactics B2B Marketing B2B Fulfillment 196

Kabbage

NOVEMBER 15, 2016

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. Most marketers address this by grouping customers with similar characteristics into small groups and then marketing to those groups with personalized messages.

Ideal Customer Profiles 150

Ideal Customer Profiles Segmentation Startups Gartner 150

Marketing Insider Group

NOVEMBER 15, 2016

As a marketer, your job is to get people pick your team and once they’ve made their choice, to keep them happy there. Whatever analogy you use to describe marketing, one thing is clear: marketing initiatives are like mind games, and you can use psychology to get ahead. Psychology of a Customer In these mind […]. The post How to Use Psychology to Convert More Leads appeared first on Marketing Insider Group.

Leads 189

Leads Lead Marketing Qualified Leads Marketing 189

Tomorrow People

NOVEMBER 15, 2016

Creating relevant and engaging content for your target audience is vital for marketing success. This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content.

Communities 146

Communities CMO Ad Building Opt-in 146

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

NOVEMBER 15, 2016

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index.

Work Management 141

Work Management Marketing Management Ideal Customer Profiles Class 141

Kabbage

NOVEMBER 15, 2016

“Marketing to everyone is synonymous with marketing to no one”. The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. Most marketers address this by grouping customers with similar characteristics into small groups and then marketing to those groups with personalized messages.

Ideal Customer Profiles 140

Ideal Customer Profiles Segmentation Startups Gartner 140

ViewPoint

NOVEMBER 15, 2016

My interview with Andy Paul’s podcast Accelerate! is packed and includes the following: What is the truth about leads? What percent of leads does sales follow-up on? What percent of the buying process is complete before sales needs to be involved? How are companies nurturing leads? Are there enough hunters, beaters and farmers in sales? What is multi-touch, multi-media, multi-cycle marketing?

Account Based Marketing 120

Account Based Marketing Cost Buy Leads 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2016

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. In fact, the growth in global social media users is continuing to climb, with over 76% of internet-using U.S. adults engaging on one or more social media platforms, according to Pew Research.

Social Media 105

Social Media Social Marketing Work Management Marketing Management 105

Vidyard

NOVEMBER 15, 2016

Every once in awhile, a new video trend takes the internet by storm. From the Harlem Shake to the Ice Bucket Challenge, every year seems to bring us a new (kinda wacky), themed video challenge. This year, it’s the Mannequin Challenge. In true Vidyard fashion, we never back down from a challenge. Especially when it has to do with video. Introducing, Vidyard’s very own Mannequin Challenge: You know, just a regular lunch hour at Vidyard.

Video Marketing 98

Video Marketing Trends Best Practices 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

NOVEMBER 15, 2016

Ask 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique. No matter how you try to boil the customer journey down into one of the dozens of models, only knowing your customers will get you the right answer. How do you get to know your customers , though, to learn what their lifecycle looks like?

Marketing Budget 77

Marketing Budget Allocation Cross-Selling Comparison 77

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement.

Social Media 95

Social Media Media Business Social Networks 95

chiefmartech

NOVEMBER 15, 2016

Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — i

Enterprise Management 76

Enterprise Management Gartner Spending Allocation 76

ActiveDEMAND

NOVEMBER 15, 2016

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. Despite arguments to the contrary, calls are still one of the most important elements for salespeople to concentrate on. And any salesperson worth their salt knows the difference between calls vs good calls. There is a lot of valuable information in phone conversations, and it’s the concept of conversation analytics that separates the valuable wheat from the time-wast

Analytics 61

Analytics Conversion Enterprise Management Work Management 61

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

NOVEMBER 15, 2016

Spend any amount of time with science fiction literature, movies, or shows, and you’ll notice some trending concerns about the future of mankind. Cloning will expose our innate prejudices and destroy personal identity. Successful alien contact would require an immense effort on mankind’s part to not come off as barbarians. Computers, when given artificial intelligence, have a tendency to get rid of people—killer robot allies, optional.

Marketing AI 60

Marketing AI Paid Search Agency Amazon Analysis 60

Lead Liaison

NOVEMBER 15, 2016

In the old days, companies pitched prospects and then had to wait and wonder if the prospects were going to bite. Now, you can follow your prospect’s every move once the pitch is over. With the help of visitor tracking , you can see how your prospects interact with your site. This provides invaluable information once a pitch is over. Get Inside of Their Heads.

Lead Liaison 57

Lead Liaison Lead Scoring Lead Ranking Trigger Marketing 57

Hubspot

NOVEMBER 15, 2016

Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. Using video boosts engagement and conversion rates in pretty much every type of marketing content, from landing pages to emails.

Video Marketing 55

Video Marketing Allocation Television marketing Broadcasting 55

Leadspace

NOVEMBER 15, 2016

Imagine the following conversation between a sales or marketing rep from your company, and a potential buyer: “Hi there _. This is some guy whose name you instantly forgot, from a company you’ve never heard of before.”. “Hi…”. “You’re the Director of Human Resources, right?”. “Uh… yes…?”. “Great! Well I’d like to talk to you about a product which you might be familiar with – or maybe not – which may or may not have anything to do with your job function.”.

Lead Generation 54

Lead Generation Work Management Sales Qualified Leads Account Based Marketing 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KEO Marketing

NOVEMBER 15, 2016

The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. This changing landscape is forcing all players to step outside their comfort zone and embrace new methods and strategies in order to attract high quality leads. Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively in

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Marsden Marketing

NOVEMBER 15, 2016

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

Inbound Marketing 48

Inbound Marketing B2B Marketing Demand Generation B2B 48

Brandfolder

NOVEMBER 15, 2016

Customizing your Brandfolder creates a seamless experience for the employees, [external partners]([link] and [media contacts]([link] you share it with. Customization also reinforces your [brand standards]([link] Regardless of who’s viewing your.

Features 40

Features Contacts Media Brand Identity 40

E-Spirit

NOVEMBER 15, 2016

Gartner published its Magic Quadrant for Web Content Management in September and the news is good for marketing leaders seeking to transform their digital businesses. Following on recent product improvements, e-Spirit significantly improved its position in the quadrant for completeness of vision and ability to execute.

Gartner 40

Gartner Positioning Content Product 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

US Data Corporation

NOVEMBER 15, 2016

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail , email marketing , and telemarketing. Unlike indirect marketing which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message.

Direct Marketing 40

Direct Marketing Telemarketing Copyright Paid Search Agency 40

Convert

NOVEMBER 15, 2016

Holiday season is here. And with Holiday shopping beginning as early as during Halloween, it makes sense for retailers to start early. The same can be said for online retailers or eCommerce stores, who are on the winning side during the Holiday season when customers throng online stores for shopping. This is owing to the.

eCommerce 40

eCommerce Marketing 40

The Freeman Company

NOVEMBER 15, 2016

Education is at the forefront, and personalization a must.

Education 40

Education Personalization 40

ANNUITAS

NOVEMBER 15, 2016

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research? It’s hard work. A lot of hard work, but worth the effort if you can do it.

Customer Surveys 125

Customer Surveys Ad Building Peer-to-peer Demand Generation 125

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

NOVEMBER 15, 2016

If you're a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: "How do we make this brand really stand out?". The constant battle to differentiate a brand in a crowded playing field is challenging, and it's pushing some marketers to the extreme. We've rounded up 14 creative campaigns and promotions that rely on unconventional mediums to spread brand messaging to consumers.

Promotion 58

Promotion Advertising Agencies Paid Search Agency Product 58

Convince & Convert

NOVEMBER 15, 2016

Image via Unsplash. As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Today, businesses can know exactly where, who, what, and why an influencer or customer mentions their brand.

Social Media 148

Social Media Analytics Media Keywords 148

LeadSquared

NOVEMBER 15, 2016

It wasn’t very long ago that salespeople used pen and paper to note down the sales enquiries, scribbling down the details of prospective buyers. After a while, computers took over and digital notepads replaced paper, which were finally replaced by web forms. To state the obvious, this means that businesses don’t need to note down the information anymore – it’s captured automatically, and organized for later use.

Lead Generation 52

Lead Generation Design Generation Leads 52