Marketing Insider Group

SEPTEMBER 7, 2016

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. Joe Pulizzi, head […]. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group.

Trends 156

Trends Content Marketing Content Marketing 156

Customer Experience Matrix

SEPTEMBER 7, 2016

I’ll be giving a speech next week on the evolution of marketing technology, which doesn't follow the path you might think. The new channels that appear on a typical “history of marketing timeline”, such as radio in the 1920’s and TV in the 1950’s, didn’t really trigger any particular changes in the technology used by marketers: planning was still done on spreadsheets and copy was typed manually up to the 1970’s.

Work Management 152

Work Management Marketing Management Salesforce.com Vendors 152

Marketing Insider Group

SEPTEMBER 7, 2016

If you’ve been paying attention to the social media scene for the past few years, you’ll know that Instagram has been getting a lot of buzz. Several industries, primarily in B2C brands, have found the hearts of their communities on the platform. Beauty, fashion, travel, and just about anything easily visual fit beautifully on Instagram. […]. The post How to Know if Instagram is Right for Your B2B appeared first on Marketing Insider Group.

Buzz 128

Buzz B2B Social Media Communities 128

KoMarketing Associates

SEPTEMBER 7, 2016

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Key Takeaways: How to ensure you are tracking goals and actions necessary to demonstrate performancecincluding navigational focus, goal tracking, and campaign tracking in particular.

Marketing Analytics Tools 121

Marketing Analytics Tools Analytics Google Linkedin 121

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues.

Social Media 115

Social Media Linkedin Ideal Customer Profiles Media 115

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. I had been thinking about this already, packing for my trip and considering what Joe Pulizzi might share in the opening keynote about this very topic.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 7, 2016

I have a thing for temples. I am not religious. But, I still have a thing for any place of worship. One can’t deny that there is a reason that humanity gathers at these designated places of worship…to thank, to pray and to gain strength. Many years ago, during a Thaipoosam walk, my friend Balu … Continue reading At Omkara Ganapathy Temple on Ganesh Chaturthi Day.

Design 100

Design 100

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. Here’s some food for thought.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Hive9

SEPTEMBER 7, 2016

Every good marketing plan begins with clearly defined goals. You have to know what you want to accomplish before you can work out how to get there.

Planning 102

Planning Marketing Plans Marketing 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

Author: Mary Kate Francis The Marketing Nation Online: Tomorrow’s Marketer is right around the corner! Hopefully by now, you already know why you shouldn’t miss our one of a kind virtual event. But once you’ve registered for this free event, what should you expect? With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first?

Account Based Marketing 76

Account Based Marketing B2B Thought Leadership Thought Leadership Peer-to-peer 76

Contently

SEPTEMBER 7, 2016

Over the past few years, content marketing has evolved rapidly within global organisations. In many companies, content has transformed from an experimental initiative siloed within small teams in individual markets to a large-scale, cross-departmental global effort. In a region such as Europe, with more than 50 countries and 200 languages, it’s often unrealistic to make new content for each market.

Communities 68

Communities Brand Identity Branding Marketing & Strategy 68

Hubspot

SEPTEMBER 7, 2016

"A good leader should always … ". How you finish that sentence could reveal a lot about your leadership style. That's the idea behind a management survey tool called the Leadership Development Profile. Created by psychologist Susanne Cook-Greuter and professor Bill Torbert , the survey relies on a set of 36 open-ended sentence completion tasks to help researchers better understand how leaders develop and grow.

Correlation 61

Correlation Advertising Agencies Paid Search Agency Customer Surveys 61

Kapost

SEPTEMBER 7, 2016

We keep talking about it: B2B marketing organizations are drowning under the burden of managing content. We’re stuck in tactical operations, spinning on the hamster wheel of creating more and more content, and lost as to what to do next. All the latest research keeps pointing to our content problem, with only 1 in 5 marketers feeling their organization manages content well and 53% claiming they are spending more time on operational details than the craft of marketing itself.

Content 58

Content B2B Sales Organic Leads B2B Marketing 58

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Vidyard

SEPTEMBER 7, 2016

Using video to showcase your product is nothing new, but what about showcasing your customers? Building video content that puts customers in the spotlight is the key to building real advocates, and truly showing off how much you appreciate the people who use your product. And nobody knows more about that than Truman Tang, Senior Marketing Manager for Customer and Advocacy at Influitive.

Peer-to-peer 52

Peer-to-peer Thought Leadership Case Study Case Studies 52

Hinge Marketing

SEPTEMBER 7, 2016

Did you know you’re being watched? Your tech services firm is under online scrutiny by prospective clients—at least, it should be. Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors.

Copywriting 49

Copywriting Marketing Websites Effectiveness Tips 49

Jackie Walts

SEPTEMBER 7, 2016

The whole point of demand generation is there isn’t any guesswork – you can get reports that tell you what’s working and to identify and fix mistakes. But if you’re not sure where to start, here are some tips: 1. Plan what you’re going to track by setting objectives. That way you’ll know what your priorities are and what determines success. 2. Once you set goals, lay out a sample report that shows exactly what you want learn.

Lead Ranking 48

Lead Ranking Lead Scoring Cost per Lead Sample 48

Hubspot

SEPTEMBER 7, 2016

How many of you out there wrestle with the urge to work outside of normal working hours? If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work. And you wouldn't be alone: 27% of workers claim to be workaholics, and an estimated 10% might be clinically considered work addicts.

Tips 42

Tips Practices Business 42

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

LeanData

SEPTEMBER 7, 2016

Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Marketing Management 40

The Freeman Company

SEPTEMBER 7, 2016

Our intern, Olivia Hardy, reflects on her experience on the strategy team in London

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40

LeanData

SEPTEMBER 7, 2016

Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Marketing Management 40

Sprout Social

SEPTEMBER 7, 2016

It is easy to get overwhelmed when you dive head first into the social media pool. Floundering around with no purpose to your social media promotion is ineffective and time-consuming. What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results.

Social Media 101

Social Media Media Marketing & Strategy Content 101

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

LeanData

SEPTEMBER 7, 2016

Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Partnership Combines Lead Routing, Matching, Predictive Data Enrichment. Automated Lead Matching and Routing Brings Speed and Accuracy for ABM. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data.

Account Based Marketing 40

Account Based Marketing Enterprise Management ABM Marketing Management 40

Hubspot

SEPTEMBER 7, 2016

Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating , and several cats over at BuzzFeed think it just plain sucks. But it doesn't have to be that way. When you’re applying for a job, you’re typically asked to submit a resume and cover letter. Maybe your LinkedIn profile. But there are better ways to stand out against your competition, and building a personal website is one of them.

Marketing Websites 61

Marketing Websites Personalization Best Practices Work Management 61

Contently

SEPTEMBER 7, 2016

A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. Made in collaboration with gaming magazine Kill Screen, Worbs is a simple in-browser matching game good for helping you kill five minutes. It doesn’t make much much sense—what does matching circles have to do with glasses? Still, it was a relatively innocuous way to promote the Kill Screen-branded glasses Warby Parker had created.

Video Marketing 80

Video Marketing Branding Brand Identity Merchandising 80

Hubspot

SEPTEMBER 7, 2016

Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors? Traditional competitive analyses are applied from either a business plan standpoint or as a component of the annual marketing plan, and they tend to focus primarily on areas such as; Researching your

Lead Scoring 43

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 43

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Hubspot

SEPTEMBER 7, 2016

Businesses of all sizes struggle with offering free shipping. Yet, 80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain brand. Free shipping can, then, increase conversion rates , and give your brand the leg up it needs to close more sales and win more customers for the long haul.

Best Practices 39

Best Practices Amazon Conversion Rate Course 39