Tue.Feb 12, 2019

Listening Tricks to Build More Accurate Buyer Personas

Act-On

Buyer Persona Customer Marketing

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

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How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

B2B Lead Generation Checklist: 22 success tips

Sales Lead Insights

I get to work with some of the best people at the best companies in the business. That's the fun part.

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Weekly Wisdom with Ross Tavendale: Time-Saving SEO Hacks

SEMrush

In this Weekly Wisdom video, Ross will go through ways you can save time on SEO tasks.

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7 Innovative Lead Magnets That Are Guaranteed to Generate Conversions

Albacross

We’ve heard it a million times. Your readers will not subscribe to your email list unless you can provide real value in return. The denizens of the marketing world have a name for these incentives. They are called “ Lead Magnets ”.

Escaping the “We Need a New Site” Hamster Wheel

Fusion Marketing Partners

Your boss doesn’t like how the website looks. Colleagues continually point out your competitors’ digital presence is on the bleeding […]. Guest Expert Contributor

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The Constant Pull of New B2B Marketing Trends

Golden Spiral

Odysseus asked his crew to tie him to the ship’s mast so he wouldn’t succumb to the sirens’ song. He wanted to hear it, but not heed it. And that’s where a lot of B2B tech marketers find themselves, when it comes to the constant call of current marketing trends.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Challenger Selling Style: Which Sales Tools Help You Close Deals?

LeadCrunch

Is the Challenger Selling Style right for you? There are many different types of selling methodologies: the Challenger Sale, SPIN Selling, Conceptual Selling, SNAP Selling, Sandler Sales, and Customer Centric Selling – to name just a few. While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty. Of course, it’s not possible to use all these selling styles and be successful.

Help 95

How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy.

Challenger Selling Style: Which Sales Tools Help You Close Deals?

LeadCrunch

Is the Challenger Selling Style right for you? There are many different types of selling methodologies: the Challenger Sale, SPIN Selling, Conceptual Selling, SNAP Selling, Sandler Sales, and Customer Centric Selling – to name just a few. While each has their own benefits and challenges, each style has something to offer B2B sales reps to improve conversions and build customer loyalty. Of course, it’s not possible to use all these selling styles and be successful.

Help 95

How to Tell Your Brand Story Using Web Design

BOP Design

Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Be Your Sales Team’s Valentine

Content4Demand

When marketing and sales work together, everybody wins. For some organizations, though, that’s easier said than done. While both teams have the same ultimate goals, they often have very different perspectives and ideas about how to achieve those goals.

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5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

Dani Egna rolls into every pitch meeting, including those with buyers for the biggest fashion retailers in the country, with a portable tattoo cart.

Sales Enablement Guide: The What, Why and How

Outreach

You've probably been hearing a lot about "sales enablement" lately, especially if you're an Outreach customer or attending Unleash '19 in March.

Here’s What We Learned From 50 of the Most Popular Blogs

Content Marketing Institute

Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s What We Learned From 50 of the Most Popular Blogs appeared first on Content Marketing Institute. Company News

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs data cleaning

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How to Write Instagram Captions That Skyrocket Engagement and Conversions

SocialBakers

If you think that jaw-dropping photos are the only thing that helps you get social media engagement - you're wrong. Though often underrated, Instagram captions can be a powerful tool that can make or break your post.

51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it.

Persona and Journey Mapping: Strategies for Success

EMagine B2B Blog

For years, marketers intuitively knew that delivering better audience experiences would produce greater results. What they lacked was data to support the investment and effective tools for driving the process. That’s all changed.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Creating a Style Guide for Your Content: How SmartBug Did It

SmartBug Media

At SmartBug Media, to quote Taylor Swift , “We never go out of style.”. Although we are a classy bunch, I’m not referring to our taste in fashion, culture, social skills, or fearlessness in quoting Taylor Swift at the start of a blog post.

The Televerde Way: Investing in People through Skills Training and Opportunity

Televerde

Skills training plays a big role in any organization. Not only must companies keep employees informed of processes and changes to effectively perform their jobs, overall employee satisfaction and experience can be greatly affected.

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Why Pillar Content Should Be A Part Of Your Content Strategy

Strategic-IC

What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!