Tue.Feb 12, 2019

Listening Tricks to Build More Accurate Buyer Personas

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Buyer Persona Customer Marketing

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

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How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy.

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6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House)

Kapost

Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog. Marketing Strategy

7 Innovative Lead Magnets That Are Guaranteed to Generate Conversions

Albacross

We’ve heard it a million times. Your readers will not subscribe to your email list unless you can provide real value in return. The denizens of the marketing world have a name for these incentives. They are called “ Lead Magnets ”.

Escaping the “We Need a New Site” Hamster Wheel

Fusion Marketing Partners

Your boss doesn’t like how the website looks. Colleagues continually point out your competitors’ digital presence is on the bleeding […]. Guest Expert Contributor

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The Constant Pull of New B2B Marketing Trends

Golden Spiral

Odysseus asked his crew to tie him to the ship’s mast so he wouldn’t succumb to the sirens’ song. He wanted to hear it, but not heed it. And that’s where a lot of B2B tech marketers find themselves, when it comes to the constant call of current marketing trends.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Tell Your Brand Story Using Web Design

BOP Design

Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting.

5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

Dani Egna rolls into every pitch meeting, including those with buyers for the biggest fashion retailers in the country, with a portable tattoo cart.

Be Your Sales Team’s Valentine

Content4Demand

When marketing and sales work together, everybody wins. For some organizations, though, that’s easier said than done. While both teams have the same ultimate goals, they often have very different perspectives and ideas about how to achieve those goals.

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Sales Enablement Guide: The What, Why and How

Outreach

You've probably been hearing a lot about "sales enablement" lately, especially if you're an Outreach customer or attending Unleash '19 in March.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Here’s What We Learned From 50 of the Most Popular Blogs

Content Marketing Institute

Innovators in every space have leveraged their blogs to attract increasingly skeptical audiences. How can you do it too? Learn how some of the 50 cream-of-the-crop blogs differ from the also-rans. Continue reading → The post Here’s What We Learned From 50 of the Most Popular Blogs appeared first on Content Marketing Institute. Company News

Weekly Wisdom with Ross Tavendale: Time-Saving SEO Hacks

SEMrush

In this Weekly Wisdom video, Ross will go through ways you can save time on SEO tasks.

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6 Ways Your Marketing Emails Can Strike an Emotion

Hatchbuck

Emotional impact is the direct result of strong storytelling – but you’re a marketer, not a writer! Still, with a few strategies around narrative copywriting, you can craft a story that strikes a chord with your audience and compels them to convert. It’s time to put products and features aside and tap into the power of creative storytelling in your next email campaign.

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B2B Lead Generation: Leveraging Prospect Engagement Tools to Uncover Intent

SnapApp

Peanut butter and jelly. Peas and carrots. Interactive assets and qualifying leads. That third pair may not be as well-known as the other two, but it should be—at least among B2B marketers.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it.

How to Write Instagram Captions That Skyrocket Engagement and Conversions

SocialBakers

If you think that jaw-dropping photos are the only thing that helps you get social media engagement - you're wrong. Though often underrated, Instagram captions can be a powerful tool that can make or break your post.

Creating a Style Guide for Your Content: How SmartBug Did It

SmartBug Media

At SmartBug Media, to quote Taylor Swift , “We never go out of style.”. Although we are a classy bunch, I’m not referring to our taste in fashion, culture, social skills, or fearlessness in quoting Taylor Swift at the start of a blog post.

Persona and Journey Mapping: Strategies for Success

EMagine B2B Blog

For years, marketers intuitively knew that delivering better audience experiences would produce greater results. What they lacked was data to support the investment and effective tools for driving the process. That’s all changed.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Agile Content Marketing Made Simple

MarketMuse

In a digital world, driven now more than ever by customer demands, marketing teams are struggling to keep up. Many organizations are turning to Agile, a work methodology first adopted by software developers, to meet customer needs in an “always on” market.

Why Pillar Content Should Be A Part Of Your Content Strategy

Strategic-IC

What are pillar pages, what benefit do they offer and why should they form a part of your wider content strategy? What Are Pillar Pages?

The Televerde Way: Investing in People through Skills Training and Opportunity

Televerde

Skills training plays a big role in any organization. Not only must companies keep employees informed of processes and changes to effectively perform their jobs, overall employee satisfaction and experience can be greatly affected.

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.