Wed.Apr 19, 2017

5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

Why Video is the Key to Happier Customers

Vidyard

Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.

Trending Sources

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough.

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Where We Are: The 2017 State of Content Marketing [Infographic]

Hubspot

"Less than 10% of those surveyed were definitely sure how to implement content marketing.". Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance.

An Infographic Guide To Marketo Summit 2017

bizible

Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit.

Marketing Operations: Your Key to Streamlining Silos and Getting Growth

Marketing Insider Group

Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals.

Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong

Engagio

“How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Define the Scope and Vision of Your Engagement Platform Implementation

Modern B2B Marketing

Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.”

Meet The New Rising Star In B2B Marketing: The Customer Marketer

Influitive b2b

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

Content Standard

Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]

Hinge Marketing

In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription.

What’s New in B2B Marketing Planning: Interview With a Fractional CMO

Marketri

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.

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Infographic: The Key Challenges and Benefits of B2B Martech Today

Leadspace

What’s the greatest frustration B2B marketers face with their marketing technologies? Which marketing technologies are most (and least) popular, and why? Why do so many marketers struggle to show significant ROI with their martech investments — but continue investing nonetheless?

Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore?

THE HACKIES: Hacking your stack for account-based marketing

chiefmartech

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

3 Channels We’ll Still Talk About in 5 Years

emedia

One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. Easy, right?) You need to reach your prospects where they are now, but you also need to plan for where customers are likely to be in a few years.

Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo

EverString

The post Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo appeared first on EverString. Data-Driven Marketing Marketing marketing intelligence

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. The majority (69 percent) say that they are only “somewhat effective” at it. In terms of specific struggles, most marketers (71.1

3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI. These three strategies deliver every time. #1: 1: Limit the Number of Sessions You Attend. I know this sounds a little crazy. You’re there to learn ALL THE THINGS.

Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

Terminus

What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone.

The 5 Most Important Traits of the Best Salespeople

Olympia Consulting Sales

I grew up in the Dallas, Texas area during the glory days of the Dallas Cowboys in the 1970’s. Our fearless quarterback was Heisman Trophy winner Roger Staubach, who joined the team in 1969 and played for eleven seasons.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

The complete guide to optimizing content for SEO (with checklist)

Opentopic

Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.

The Case for B2B Marketing on LinkedIn [Infographic]

Opentopic

LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities.

How to Create a Brilliant Newsletter People Want to Read

Opentopic

I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.

Artificial Intelligence: Implications On Marketing, Analytics, And You

Opentopic

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.