Wed.Apr 19, 2017

5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough.

Trending Sources

5 Trends That Will Shape Content Marketing in 2017

B2B Marketing Insider

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

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The 6 Most Important Social Media Trends of 2017

Contently

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course.

Video 59

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Three ways to turn client email into new business value

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.

Marketing Operations: Your Key to Streamlining Silos and Getting Growth

B2B Marketing Insider

Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals.

Insights on Outbound Conference in Atlanta

ViewPoint

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor. The coffee was hot and the lunch was great. Thank you. The entire day was spent talking about prospecting.

Meet The New Rising Star In B2B Marketing: The Customer Marketer

Influitive b2b

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Define the Scope and Vision of Your Engagement Platform Implementation

Modern B2B Marketing

Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.”

This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement.

How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

Content Standard

Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]

Hinge Marketing

In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription.

What’s New in B2B Marketing Planning: Interview With a Fractional CMO

Marketri

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.

Plan 14

Infographic: The Key Challenges and Benefits of B2B Martech Today

Leadspace

What’s the greatest frustration B2B marketers face with their marketing technologies? Which marketing technologies are most (and least) popular, and why? Why do so many marketers struggle to show significant ROI with their martech investments — but continue investing nonetheless?

3 Channels We’ll Still Talk About in 5 Years

emedia

One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. Easy, right?) You need to reach your prospects where they are now, but you also need to plan for where customers are likely to be in a few years.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong

Engagio

“How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question.

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THE HACKIES: Hacking your stack for account-based marketing

chiefmartech

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo

EverString

The post Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo appeared first on EverString. Data-Driven Marketing Marketing marketing intelligence

Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our moral compass? Can we trust and believe anyone anymore?

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Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. The majority (69 percent) say that they are only “somewhat effective” at it. In terms of specific struggles, most marketers (71.1

3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI. These three strategies deliver every time. #1: 1: Limit the Number of Sessions You Attend. I know this sounds a little crazy. You’re there to learn ALL THE THINGS.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

Terminus

What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone.

The complete guide to optimizing content for SEO (with checklist)

Opentopic

Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.

The Case for B2B Marketing on LinkedIn [Infographic]

Opentopic

LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities.

How to Create a Brilliant Newsletter People Want to Read

Opentopic

I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results