Wed.Apr 19, 2017

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5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […]. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. 1. Does it teach the reader something he/she may not already know?

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Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. It confirms what you probably suspected: airline managers think differently from other business people.

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Marketing Operations: Your Key to Streamlining Silos and Getting Growth

Marketing Insider Group

Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals. This is much easier when they are able to effectively work together, while developments […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Meet The New Rising Star In B2B Marketing: The Customer Marketer

Influitive

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? (Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

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Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. The majority (69 percent) say that they are only “somewhat effective” at it.

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The 6 Most Important Social Media Trends of 2017

Contently

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years.

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How Employee Advocacy Can Help Your Declining Social Reach

Convince & Convert

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. And they were certainly not blind. With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent.

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Why Video is the Key to Happier Customers

Vidyard

Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit. And, while your support team can’t always afford to throw more human-hours at the challenge of educating them, you can deploy self-help resources that hand them the keys to their own success.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Define the Scope and Vision of Your Engagement Platform Implementation

Adobe Experience Cloud Blog

Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.” As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing a

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Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012.

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How to Measure the Value of Social Media

Sprout Social

ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Social media ROI is no different. What’s the value of a Like? How much return do you get from a Retweet?

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3 Channels We’ll Still Talk About in 5 Years

SWZD

One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. (Easy, right?) You need to reach your prospects where they are now, but you also need to plan for where customers are likely to be in a few years.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Content Marketing Best Practices: Content Writing in 2021

SEMrush

This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017.

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Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo

EverString

The post Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo appeared first on EverString.

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The Step by Step Process for B2B Content Syndication

Directive Agency

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet.

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How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]

Hinge Marketing

In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription. Hi, I’m Lee Frederiksen and today I want to talk to you about how to develop thought leadership insights. This is our fifth session in a five-part series on what you can do to really develop those insights that help make you recognized as a thought leader.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI. These three strategies deliver every time. #1: Limit the Number of Sessions You Attend.

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5 Steps to Build a Successful B2B Blogging Program

Circle Studio

The post 5 Steps to Build a Successful B2B Blogging Program appeared first on circle S studio.

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Digital Future: Predictive Advertising, Chapter 6: Tracking and Analytics Challenges

QuanticMind

Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing in a conversation with Analytics Pros General Manager Chris Bridges. Getting on Track with SEM. As if analytics for SEM weren’t convoluted enough, tracking is getting tougher. In a digital marketing ecosystem where data fragmentation is the norm, buyer journeys becoming more complex.

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The 5 Most Important Traits of the Best Salespeople

Olympia Consulting Sales

I grew up in the Dallas, Texas area during the glory days of the Dallas Cowboys in the 1970’s. Our fearless quarterback was Heisman Trophy winner Roger Staubach, who joined the team in 1969 and played for eleven seasons. Of course, who could forget Tom Landry, the mastermind coach, who is legendary for his career … The post The 5 Most Important Traits of the Best Salespeople appeared first on Olympia Consulting.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

Terminus

What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone. I’m seeing ads for it everywhere, from Facebook to news sites. This is an example of retargeting.

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Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong

Engagio

“How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question. Scour the internet, from blogs to reports to studies, this is what you’ll find: the average number it takes to get a reply ranges from 7 (the industry’s consensus a few years ago) to 17 (yes, I found that in a real report). That’s a pretty wide range.

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How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

Content Standard

Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut. You’re the product marketing manager that can talk geek with the best of them, but you can’t say a thing to your content marketing team—because you don’t have one.

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Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic. . It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. Unfortunately, doing so can actually result in a serious loss of business.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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THE HACKIES: Hacking your stack for account-based marketing

chiefmartech

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to an account-based approach

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awar

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Infographic: The Key Challenges and Benefits of B2B Martech Today

Leadspace

What’s the greatest frustration B2B marketers face with their marketing technologies? Which marketing technologies are most (and least) popular, and why? Why do so many marketers struggle to show significant ROI with their martech investments — but continue investing nonetheless? The answers to these questions and more can be found in a report released this month by the Martech Industry Council — a group of 32 B2B marketing leaders committed to researching and solving the top

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