Wed.Apr 19, 2017

5 Trends That Will Shape Content Marketing in 2017

Marketing Insider Group

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do.

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5 Simple Ways to Write Better Emails

Act-On

How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

Marketing Operations: Your Key to Streamlining Silos and Getting Growth

Marketing Insider Group

Businesses have always traditionally kept their departments separate, especially larger firms, but many departments can work much more effectively when brought together. As a business, you have overall goals and every department within your business should be working towards these goals.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier.

An Infographic Guide To Marketo Summit 2017

bizible

Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit.

Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong

Engagio

“How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question.

Meet The New Rising Star In B2B Marketing: The Customer Marketer

Influitive b2b

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? Nope!) As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Insights on Outbound Conference in Atlanta

ViewPoint

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor. The coffee was hot and the lunch was great. Thank you. The entire day was spent talking about prospecting.

How to Define the Scope and Vision of Your Engagement Platform Implementation

Modern B2B Marketing

Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.”

Survey: Marketers Remain Challenged to Prove the ROI of Efforts

KoMarketing Associates

Although marketers are invested in showing the impact of their work, new research indicates that they are struggling to prove the ROI. According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 percent of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. The majority (69 percent) say that they are only “somewhat effective” at it. In terms of specific struggles, most marketers (71.1

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Why Video is the Key to Happier Customers

Vidyard

Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)

Content Standard

Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.

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Infographic: The Key Challenges and Benefits of B2B Martech Today

Leadspace

What’s the greatest frustration B2B marketers face with their marketing technologies? Which marketing technologies are most (and least) popular, and why? Why do so many marketers struggle to show significant ROI with their martech investments — but continue investing nonetheless?

3 Channels We’ll Still Talk About in 5 Years

emedia

One of the intimidating parts of omni-channel marketing is that there are just so many channels and only so many resources to use them. How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? Part of the answer may be to look into the future. Easy, right?) You need to reach your prospects where they are now, but you also need to plan for where customers are likely to be in a few years.

THE HACKIES: Hacking your stack for account-based marketing

chiefmartech

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Where We Are: The 2017 State of Content Marketing [Infographic]

Hubspot

"Less than 10% of those surveyed were definitely sure how to implement content marketing.". Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance.

The 5 Most Important Traits of the Best Salespeople

Olympia Consulting Sales

I grew up in the Dallas, Texas area during the glory days of the Dallas Cowboys in the 1970’s. Our fearless quarterback was Heisman Trophy winner Roger Staubach, who joined the team in 1969 and played for eleven seasons.

How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]

Hinge Marketing

In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

What’s New in B2B Marketing Planning: Interview With a Fractional CMO

Marketri

This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO.

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Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo

EverString

The post Nucleus Research Case Study Highlights Powerful Capabilities of EverString and Marketo appeared first on EverString. Data-Driven Marketing Marketing marketing intelligence

Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

Terminus

What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone.

3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI. These three strategies deliver every time. #1: 1: Limit the Number of Sessions You Attend. I know this sounds a little crazy. You’re there to learn ALL THE THINGS.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.