Influitive
MARCH 10, 2017
B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.
Marketing Insider Group
MARCH 10, 2017
March Madness is one of the most exciting times of the year for sports fans, and it’s right around the corner. But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. Let’s take a look at them: 1. It’s okay to be the […]. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group.
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Savanta
MARCH 10, 2017
Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too. As a B2B marketer you can use this to your advantage by tapping into the emotional dimensions of decision making.
Marketing Insider Group
MARCH 10, 2017
For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of “KNOWN: The handbook for building and unleashing your personal brand in the digital age.” In today’s world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Savanta
MARCH 10, 2017
Shock! B2B buyers are people. Seems obvious, right? Yet marketers often treat B2B buyers as automatons making careful, logical and completely rational decisions during the buying process. That’s simply not the case as B2B buyers are influenced by their emotions too. As a B2B marketer you can use this to your advantage by tapping into the emotional dimensions of decision making.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 10, 2017
Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. As someone blessed with a short attention span (# millennials ), I can tell you that I was completely captivated the ENTIRE TIME… so I know she crushed it. Afterward, I was lucky to be able to pull her aside and get the scoop.
Sprout Social
MARCH 10, 2017
Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Monitoring some of the most inspirational brands on Instagram will likely reveal that strategic product promotion and hashtag usage results in better audience engagement and growth.
Hubspot
MARCH 10, 2017
“If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. Messenger Day works like Snapchat Stories, Instagram Stories, and WhatsApp Status: Users share photo and video messages embellished with text, drawings, filters, and emojis with
Kapost
MARCH 10, 2017
When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Golden Spiral
MARCH 10, 2017
Most companies have a description of services, a list of product features, a company history, or an about page on their website, but not every company has a point of view. Companies with a point of view promote core values, they have a personality, and they evangelize a greater purpose than simply what they sell. What is this new product, who is it for, and why can’t your customer live without it?
Hubspot
MARCH 10, 2017
Do you remember what agencies looked like five years ago? Whether you're new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation. We asked three agency leaders to weigh in on how they see the industry evolving over the next five years.
Content Standard
MARCH 10, 2017
Early yesterday morning, I was catching up on marketing news—when I stumbled upon this update on USA Today : Yes, Facebook just rolled out another Snapchat imitation—right in line with Instagram copying the brand’s geofilter feature with “geostickers,” WhatsApp’s Status, and Instagram Stories. There’s a disappearing media revolution at play, and surely, Snap’s proven success is a big part of that.
Sprout Social
MARCH 10, 2017
Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. This week at #SproutChat , social media agency Fifty & Five joined us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
MARCH 10, 2017
Check out JotForm’s new Mac App, built for macOS. The app lets you have one less browser tab to worry about. This app allows you to get instant in-app notifications of new submissions.Key features include:Instant in-app notification of new submissionsExport submission data to Excel for fast analysis.
SWZD
MARCH 10, 2017
Let’s huddle in here, fellow B2B marketers, and have a moment of honesty. Sometimes in the midst of sales requests, jam-packed campaign calendars, client requests, determining content marketing ROI, data analysis and creative brainstorms, we forget why we do what we do. Right? We rarely ask questions about the purpose behind our comprehensive marketing plans to frame up why we do it all.
E-Spirit
MARCH 10, 2017
According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. by 2022. Despite this growth, vendors struggle to offer the full set of services needed for a complete end-to-end digital signage solution.
LeanData
MARCH 10, 2017
SAN FRANCISCO — The theme of the inaugural Revenue Summit conference was about how the B2B world has been profoundly transformed. And to adjust to that new reality, sales and marketing need to become more. wait for it. aligned. But aligned around the what? One speaker after another filled in that blank: the customer. “The buyer has changed,” said Sangram Vajre, the founder of #FlipMyFunnel.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
MARCH 10, 2017
SAN FRANCISCO — The theme of the inaugural Revenue Summit conference was about how the B2B world has been profoundly transformed. And to adjust to that new reality, sales and marketing need to become more. wait for it. aligned. But aligned around the what? One speaker after another filled in that blank: the customer. “The buyer has changed,” said Sangram Vajre, the founder of #FlipMyFunnel.
Contently
MARCH 10, 2017
Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW Interactive, the annual tech festival where I attempt to turn myself into a beer-soaked taco. I’m talking about NFL free agency. This year, the Moneyball approach to team-building has finally made its way to the NFL, and I’ve spent the past two days texting fellow data/football geeks at Contently with the advanced stat metrics for key signings.
LeanData
MARCH 10, 2017
SAN FRANCISCO — The theme of the inaugural Revenue Summit conference was about how the B2B world has been profoundly transformed. And to adjust to that new reality, sales and marketing need to become more. wait for it. aligned. But aligned around the what? One speaker after another filled in that blank: the customer. “The buyer has changed,” said Sangram Vajre, the founder of #FlipMyFunnel.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot
MARCH 10, 2017
Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
Single Grain
MARCH 10, 2017
Today I'm going to be talking about my favorite marketing tools. These are the top 7 that I use on a regular basis and I couldn't live without them. 1) Google Analytics. This is the simplest tool and everyone should know about it, but most people use it wrong and that's what I hate about it. I log in five times a day – and that's on the low end. Ten, fifteen times a day on the high end.
chiefmartech
MARCH 10, 2017
This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. In Out of the Crisis , page 121, Dr. Edward Deming states: The most important figures that one needs for management are unknown or unknowable, but successful management must nevertheless take account of them.
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