markempa
OCTOBER 2, 2017
Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive.
Biznology
OCTOBER 2, 2017
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I try to help them think through what their options are (like any good consultant) but at a certain point, I have to talk to them a bit more forcefully.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
OCTOBER 2, 2017
What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […].
markempa
OCTOBER 2, 2017
Last week Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America.Content marketing is a key component for any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive.In looking at this year’s study there are some thoughts and musings I have listed below
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
OCTOBER 2, 2017
Connecting the Data Dots to Improve Marketing ROI Are your campaigns driving big bucks or are they a total bust? That’s probably the most important question we have to answer as marketers. To determine this, you have to connect the dots and unlock the value of the data. However, depending on the current state of […]. The post Marketing ROI: Big Bucks or a Total Bust?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 2, 2017
Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry.
Kapost
OCTOBER 2, 2017
As our ability to collect data grows, so do the different ways we can measure content marketing strategy performance. With that said, what I see most is that B2B marketers. The post Content Metrics: How to Assess Your Content to Inform Your Marketing Strategy appeared first on Kapost Content Marketing Blog.
Hubspot
OCTOBER 2, 2017
Though many salespeople despise prospecting, it’s an important part of sales. Unfortunately, the majority of reps use ineffective and outdated sales prospecting techniques, instead of the effective practices that could actually lead to a higher volume of better qualified leads (and make them more partial to prospecting). Just like every other aspect of the sales process, you need to put in the effort and focus required.
Engagio
OCTOBER 2, 2017
If there was one golden rule to ensure success with Account Based Marketing, it would be this: Silos don’t work. In an account-based world, landing the biggest, highest-value accounts can only be achieved when all revenue-generating disciplines are closely aligned. Silos are easy. Sales and Marketing have historically operated in their own way, with their own goals, culture and values.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
OCTOBER 2, 2017
One of my guiding principles is that every business is a people business. It doesn’t matter what your industry is or what you do -- if you are not relating to the people you deal with, talk to, manage, or lead, your career will be a long, hard slog. That’s why building rapport is essential, especially when you’re forging a relationship and selling over the phone.
SEMrush
OCTOBER 2, 2017
Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform a successful audit of your website content in 5 simple steps.
Hubspot
OCTOBER 2, 2017
You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep-up talk encouraging you to dial, dial, dial. Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let’s look at a typical cold call.
KEO Marketing
OCTOBER 2, 2017
Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. Customer expectations have grown significantly over the last few years and they will continue to increase. With the ease and immediate gratification of locating information in their personal lives, consumers now expect the same level of service and convenience in their work lives.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
OCTOBER 2, 2017
Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. It’s also such a basic strategy play that many assume every country operates the same way. Not so. And it’s about to get more difficult, especially if you’re marketing in Europe.
Hinge Marketing
OCTOBER 2, 2017
Find out why “better service” isn’t a good differentiator and what you should be offering instead. Transcription. Hi, this is Lee Frederiksen. Today, I wanna talk about, is it better to have better service as your competitive advantage? It’s so common. So many firms do it. As a matter of fact, when we look at accounting firms, 63% almost two-thirds of them say that offering better service or superior service is their competitive advantage.
VisumCX
OCTOBER 2, 2017
Last week Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component for any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive.
EMagine B2B Blog
OCTOBER 2, 2017
Biotechnology companies have a lot hinging on their ability to stay visible to key groups – investors, potential partners, employment candidates, the medical community. After all, the more “in the public” eye a biotech company is, the easier it will (hopefully) be to gain funding, attract top scientific talent, develop partnerships and showcase the viability of their science.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
InsightSquared
OCTOBER 2, 2017
For sales and marketing teams at business-to-business technology companies, the calendar is divided into two unequal parts: Dreamforce and the rest of the year. For one week in the fall, tech workers pull on their logo’d polos, pressed denim and crisp white sneakers, and march through the halls of the Moscone Center where more than 100 “household”-name vendors unleash their flashiest marketing creative and practiced sales narratives.
Leadspace
OCTOBER 2, 2017
This article was originally published on MarTech Advisor. Big Data overload is arguably one of the greatest challenges facing B2B marketers today. We’re saturated with so much data, that it becomes gradually harder and harder to distinguish the qualified leads and accounts from the junk. That can make demand generation feel like an impossible challenge; how can you keep up with demand from Sales if you don’t even have control of your own database?
Expert insights. Personalized for you.
294 
Let's personalize your content