Fri.Jul 21, 2017

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Why It’s Time to Rebuild Traditional Marketing Teams

Contently

I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it’s about time they listened to Einstein’s advice.

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SEO for site acquisitions

Biznology

Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself. Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content.

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Weekend Reading: “Perennial Seller” by Ryan Holiday

Marketing Insider Group

For the 132nd episode of The Marketing Book Podcast, I interviewed Ryan Holiday, author of Perennial Seller: The Art of Making and Marketing Work that Lasts. In Perennial Seller, Ryan Holiday (author of multiple bestsellers including Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising and Trust Me, I’m Lying: Confessions […].

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How to Manage an Account-Based Sales Team

Adobe Experience Cloud Blog

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Convince & Convert

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be. From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analyti

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The Key to Updating Website Content Regularly (Without Losing Your Mind)

Kapost

Online presence is a necessity these days. The trick, though, isn’t just having a website, it’s developing the right website. So once you have a beautiful, informative site with a great user. The post The Key to Updating Website Content Regularly (Without Losing Your Mind) appeared first on Kapost Content Marketing Blog.

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Recap from F&S 2017 Executive MindXChange: What’s Hot and What’s Not?

The Mx Group

I just returned from Frost & Sullivan’s 18th Annual Executive MindXChange in Nashville, where approximately 150 global marketing leaders spent three action-packed days networking and gaining insights into the latest challenges and solutions in digital marketing, strategy and beyond. I was extremely impressed by the interactive opportunities this event provided.

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3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Convince & Convert

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be. From your prospect’s initial engagement with your brand on social or through a piece of content to the moment they decide to buy, it’s a marketer’s job to create killer experiences that help usher them along in their buyer’s journey. Next week, I’m cooking up three different webinars chock-full of surefire ways—from breathing new life into your social strategy to leveraging data and analyti

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6 key Rules to Expand Your B2B Marketing Influence

Fusion Marketing Partners

Marketing influence is a timeless subject but the ways we capture and communicate are constantly evolving. I originally wrote about […].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Structure your Market Development Funds for Digital Marketing

Computer Market Research

As 2017 gains steam, the market development funds continues to adapt to digital . Vendors argue programs which feature MDF are in a world of flux, and partners–with limited digital marketing experience–struggle to execute these incentives. The trickle effect of market development funds is affecting all parties, and vendors must recognize their value to partners not only as a strategic business partner, but also as someone they can seamlessly transition with as the digital ecosystem

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10 Essential Marketing Templates for Content Strategy [Free Download]

Kapost

Does your content marketing strategy need to grow up? According to Content Marketing Institute, only one in four marketing teams are in the sophisticated phase of content marketing maturity. This. The post 10 Essential Marketing Templates for Content Strategy [Free Download] appeared first on Kapost Content Marketing Blog.

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How to Structure your Market Development Funds for Digital Marketing

Computer Market Research

As 2017 gains steam, the incentive world continues to adapt to the changing tides. Many vendors argue that programs which feature market development funds are in a world of flux, and partners (with limited digital marketing experience) are struggling to adjust to end-customer’s transformative demands. The trickle effect of market development funds is affecting all parties, and vendors must recognize their value to partners not only as a strategic business partner, but also as someone they

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Lead Generation: The Need to Apply Account Based Marketing

Kwanzoo

Stop me if you have heard this one… Your Marketing team is tasked with generating a specific number of leads, with the understanding that a certain number of those leads will become qualified and then a certain number of leads … Continue reading →

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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LeadSquared Wins CompareCamp Great User Experience & Rising Star Awards 2017

LeadSquared

The LeadSquared team is happy to share that CompareCamp, an independent review platform for software and business apps, has distinguished LeadSquared solution with “Great User Experience” and “Rising Star” awards for 2017! A team of experts from CompareCamp, evaluated and examined hundreds of software solutions and business apps, to determine the winners of the various categories, for 2017.

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Inbound Marketing vs. Outbound Marketing: Which Should You Choose

KEO Marketing

Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. However, 51% of them do not have a marketing strategy in place. A defined strategy will help you understand how best to allocate marketing resources. They must determine how best to utilize both inbound and outbound marketing tactics.

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The Marketing Automation Terms You Need to Know

Sharpspring

When you were a kid, what did your mom tell you every time you asked her what a word meant? “Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. Whether you’re a marketing newbie or a certified expert, our glossary goes back to the basics and breaks down some of the essential terms* and lingo every marketer should be able to comfortab

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10 Tips to Drastically Improve your Channel Content

Get Lift

What percentage of your total revenues are sourced by your partner channel? Is there an opportunity to grow this number? Regardless of how you answered the 1 st question, I’m sure the answer to the second question is a variation of “of course there’s an opportunity to grow it, but our channel team is really small and it’s hard to get the attention of our partners!”.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Interview: Content Marketing Like a Journalist

Content Standard

My first job was, in many respects, a content marketing dream. Our primary product was video content that could be repurposed and shared in a thousand ways, creativity was valued as a primary resource company-wide, and I had regular access to interesting and insightful figures from our industry. I decided it might be a fun idea to do a profile-style piece for our blog, something that would give our audience a “peek behind the curtain” of our filmmaking work.

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Email Analytics: KPIs to Gauge the Success of Your Campaign

SWZD

If you use email to generate leads for your company (and if you don’t, you should ), you have to face a basic question: how do I know if my campaign has been successful? Modern-day email analytics will provide the answers you need, as long as you have fully considered your campaign Key Performance Indicators (KPIs). . There are a number of ways to measure the success of an email lead gen campaign.

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How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing. A lot of people ask me “Ian, can I stream video playback in an email?

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How to Use Video in Your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. In this post, we’ll share some tips and tricks to help you go video —adding the special sauce that can really amp up your outbound email and nurture campaigns. 4 tips for incorporating video in your emails 1.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.