Marketing Insider Group
NOVEMBER 2, 2016
Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings. 62% of B2B marketers reported that their organization’s overall content marketing approach this year is much more […].
Kabbage
NOVEMBER 2, 2016
Think about finding customers like making friends at a party. Standing in the middle of the room with a megaphone yelling, “Be my friend!” won’t be very successful. It’s basically the equivalent of the traditional “spray-and-pray” marketing approach. However, if you can reach out to a few folks who are from the same city, have a similar stance on deep-dish pizza, and favorite NBA team as you, you may have a better shot.
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Marketing Insider Group
NOVEMBER 2, 2016
Small talk can be super awkward. We’ve all been there: stuck at a party trying to make connections but every attempt at a conversation seems to be met with pauses. Maybe we panic and just begin hurling comments into thin air until our would-be acquaintance makes a polite excuse and walks away. For marketers, awkward […]. The post How a Good Quiz is Like a Great Conversation with your Buyer appeared first on Marketing Insider Group.
ViewPoint
NOVEMBER 2, 2016
There isn't a senior executive at any company across the globe that doesn't want more sales. The trouble is, not every company truly understands what it takes to generate that additional revenue. Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
NOVEMBER 2, 2016
Most sales executives I’ve asked about their view on CEB’s book Challenger Customer have completely missed the value for their sales program. “Oh yeah, I read Challenger Sale a couple of years ago, good book.” In our view, Challenger Customer is a must read for sales leaders who are trying to execute a “value selling” […]. The post Challenger Customer Implications for B2B Sales Professionals appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kabbage
NOVEMBER 2, 2016
Think about finding customers like making friends at a party. Standing in the middle of the room with a megaphone yelling, “Be my friend!” won’t be very successful. It’s basically the equivalent of the traditional “spray-and-pray” marketing approach. However, if you can reach out to a few folks who are from the same city, have a similar stance on deep-dish pizza, and favorite NBA team as you, you may have a better shot.
Biznology
NOVEMBER 2, 2016
Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results. Penguin targets over-optimized websites that use techniques such as keyword stuffing (dumping dozens of keywords into pages just to get higher rankings) and cloaking (sending a different page to the search engine than to the user).
Contently
NOVEMBER 2, 2016
Making connections at a networking event is awkward. They’re so forced, like bad blind dates. The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. But how can you know which one-liners will actually spark an interesting, memorable conversation?
Vidyard
NOVEMBER 2, 2016
If you’ve been a marketer for very long, you’ve probably experienced that moment when you realize your campaign (video or otherwise) doesn’t seem to fit with any other aspects of your brand narrative. I stress brand narrative here. This isn’t about the incorporation of your tagline, branded bumpers, company typeface or the color palette. No, I’m referring to content that doesn’t fit into any real narrative at all.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
NOVEMBER 2, 2016
Last Sunday, I wanted to order a pizza. I could’ve called my local Pizza Hut or used the company’s website, but I decided to try Facebook Messenger instead. I already had three conversations going, so why not add one more chat window? My customer account for Pizza Hut linked to Messenger in seconds and didn’t require any new payment information.
EverString
NOVEMBER 2, 2016
Welcome. The post The EverString 6For6 Series Featuring Ann Handley on Content Marketing appeared first on EverString.
Contently
NOVEMBER 2, 2016
My name is Dan Gottlieb and I’m a sales executive at Contently. Let me tell you a quick story. I used to work in education technology, selling startup software to public school systems. New to sales at the time, I picked up tips reading books and watching Alec Badlwin’s scene in “Glengarry Glen Ross.” My boss told me to trust the process.
Content Standard
NOVEMBER 2, 2016
You’re a marketer. Your boss comes into your office. He wants to know, “Have you heard of Movember?” “Yes,” you tell him. “Movember: Mustache November, a men’s health awareness campaign that destroys clean-shaven faces across the country and around the world.” “Right,” he says, “that’s the one.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SWZD
NOVEMBER 2, 2016
Marketing is only improved by including various disciplines and resources into the mix. Learn how cultural anthropology is the answer to your biggest marketing woes. Any seasoned marketer knows that to succeed, you need to know your audience. But how do you get to know them and anticipate what they need? Read on to learn how cultural anthropology might be the secret weapon you have been looking for.
distribion
NOVEMBER 2, 2016
Is your brand ready for the holiday season madness? eMarketer estimates that overall retail sales grew by 3.5% last year during the core holiday season months of November and December, and eCommerce purchasing has grown between 13-16% year over year in the past five years. The National Retail Federation predicts similar results this year that would follow this upward trend.
Jackie Walts
NOVEMBER 2, 2016
If your company is doing any sort of demand generation, then you need to make sure that your sales and marketing departments are aligned. However, in my experience, the strong and creative personalities in these two departments can make this challenging. Here’s my hints for success: 1. Encourage your sales and marketing teams to communicate frequently.
JotForm
NOVEMBER 2, 2016
When people upload files using your forms, we store these files on our secure servers. We give them URLS that are impossible to guess. An example would be something like this:[link] is virtually impossible for some.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Directive Agency
NOVEMBER 2, 2016
The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. But don’t worry. Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest.
i-Scoop
NOVEMBER 2, 2016
To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”. As digital transformation became essential and each business really became an IT business, with among […].
DivvyHQ
NOVEMBER 2, 2016
If you’re in the early stages of evaluating a content marketing platform, it’s probably easy to articulate such things as the features that you feel you need, or the painful situations that keep popping up in and amongst your team. But I’d like to challenge that level of thinking. Are you thinking too small? Back in the late 90s during a summer break of college, I landed a job working for a telecommunications company in outside sales.
i-Scoop
NOVEMBER 2, 2016
Digital signage is part of many of the most used Internet of Things use cases. It is, for instance getting ‘hot’ in retail where digital signage can be used for many goals such as highly personalized messages to store visitors. Digital signage in a retail Internet of Things context is not comparable with the first […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
NOVEMBER 2, 2016
You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. You’re not alone. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. But it has to be done. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour.
i-Scoop
NOVEMBER 2, 2016
RFID and the Internet of Things as we understand it today, have a strong historical relationship with manufacturing, warehousing, consumer goods and retail. Kevin Ashton, who coined the term Internet of Things, in fact was working as a marketer at CPG brand P&G when co-founding the MIT Auto-ID Center and was directly inspired by a […].
Adobe Experience Cloud Blog
NOVEMBER 2, 2016
Author: Charm Bianchini It’s an exciting time for marketers as the MarTech landscape continues to expand. Technologies, engagement strategies, and tactics are changing and improving at a rapid pace. But with this rapid innovation comes its caveats. When it comes to choosing the right solutions for your organization, the pathway may seem less bright.
Kapost
NOVEMBER 2, 2016
No. How does that word make you feel? Seriously, I want to know. Because I’m guessing that most people view the word “no” with a negative connotation. Poor no. Brandished as a word only used by feisty toddlers, resistant to sharing, or perhaps stringent parents, hell-bent on ensuring their teenager never has any fun. However, maybe no has just gotten a bad rap.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
NOVEMBER 2, 2016
Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy. This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet , the potential customer base for SaaS companies is vast.
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