Mon.Oct 23, 2017

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8 Creative Examples of the Use of Color Psychology in Marketing

Marketing Insider Group

Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […]. The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group.

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Switch the user interface to accelerate growth and leadership

Biznology

Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Now new people-first Digital Boundaries could disrupt advertising and make this a more successful world that includes everyone.

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5 Best Tactics for Quickly Boosting the Digital Presence of your Business

Marketing Insider Group

What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […].

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How to Avoid Four Common Sales Operations System Traps

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In my recent blog post, “The Three Levers of Sales Operations” I discussed the three strings sales operators can tug and influence to get results: Systems, Training and Management. In this post I’ll detail some of the common traps to avoid when using the Systems Lever. A systems issue can come in a few forms ranging from large scale projects to smaller one-off tasks.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketers Remain Dedicated to Email and Content Marketing

KoMarketing Associates

When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are helping marketers generate leads. The study found that out of all channels, email (53 percent) is still the largest source of leads for marketers.

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6 Things That No One Tells you About Employee Advocacy

Oktopost

Dear marketing leader, You read on some flashy statistic sheet that 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. Perhaps you also watched one of our awesome webinars, showcasing Fujitsu’s astounding 360% ROI from its employee advocacy program.

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B2B Marketing Attribution – How Single Source Attribution Is Hurting Your Business

The Lead Agency

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever. Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential.

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Why Marketing Leaders Should Get Excited about LinkedIn’s New Sales Navigator Application Platform (SNAP)

Engagio

According to a recent State of Sales Productivity survey by Docurated, 79% of companies state that improving the productivity of sales reps was the number one driver of hitting new sales targets. However, that same study showed that only 4% of marketing resources are dedicated to sales productivity, yet marketing owns sales productivity at 52% of companies that responded.

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ABM Display Advertising: Untapped Revenue Opportunities for B2B Agencies (Part 1)

Kwanzoo

I talk with a number of B2B marketing and advertising agencies every week and I am still surprised at how many of them have not embraced Account-Based Marketing (ABM)–especially ABM display advertising.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Buying MarTech on a Budget in 2018: How Brands Navigate a Spending Crunch

Content Standard

With more than 5,000 businesses selling their own marketing technologies, there’s far more martech out in the world than any one company can afford. This estimated $40 billion market is eager to find enterprise customers seeking to build out their marketing technology stack, and the demand for these services is steadily increasing. According to research from WARC , enterprise marketing technology budgets are projected to grow by an average of 10 percent next year, with technology accountin

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The Benefits of Growth Driven Design For Your Website

Strategic-IC

What are the benefits of a Growth Driven approach to web design? We explore how GDD works and why should you consider it for your next web project. Understanding Growth Driven Design. Are you happy with your website? Is it working the way it should; i.e. does it provide a clear user experience and offer clear value to visitors? Is it aligned to suit your user’s behaviour, and can you analyse, evaluate and react appropriately to your website analytics to maintain a great, optimised site?

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ABM and the Role of Content

Kapost

It’s hard to believe, but we are about to hit the end of another year—and another list of marketing buzzwords. Terms like storytelling, influencer marketing, and account-based marketing (ABM) are. The post ABM and the Role of Content appeared first on Kapost Content Marketing Blog.

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BANT isn’t sufficient: A new framework for qualifying your leads

Rev

Are you still under the impression that Budget, Authority, Need, Timeframe (BANT) lead qualification is the only way to go? Are you scared of making a change, as you’re unsure of which strategy could generate better results? There used to be a time when BANT was the “be all, end all” in regards to lead qualification. However, there’s something you need to know: BANT is dying.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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121 Attributes of High Performing Net Promoter Programs

Genroe

Nowhere is this more true than your customer relationships. It is at the heart of Net Promoter Score … or any customer feedback program for that matter. I knew from experience that it’s easy to believe you have an NPS program operating at or close to maximum effectiveness when you: start seeing the customer feedback […]. The post 121 Attributes of High Performing Net Promoter Programs appeared first on Genroe.

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A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure (es-la)

Hubspot

Have you ever noticed that some URLs start with "[link] while others start with "[link] Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where'd that extra "s" come from, and what does it mean? To put it simply, the extra "s" means your connection to that website is secure and encrypted any data you enter is safely shared with that website.

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3 Reasons to Check Your Junk Mail Folder

BOP Design

From time to time on our blog, we share business development and sales tips that help with nurturing or converting B2B marketing leads. In this post, the message is simple: you should check your email junk folder at least once a day. Why? Because there could be exciting opportunities or responses lurking in there. Let’s take a look at 3 reasons why you should check your junk mail folder at least once a day.

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10 Content Marketing Trends for 2017

KEO Marketing

Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging. By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Can Reddit work for B2B advertising?

Blend Marketing

Inbound marketing begins with bringing new visitors to your site. For start-ups and other small organisations it can be hard to get the ball rolling.

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The State of Experiential Research Survey

AgencyEA

Participate in Agency EA’s research survey for the change to be entered to win a Chicago weekend getaway, complete with tickets to Hamilton, the award-winning musical and a two-night stay at Soho House.

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Freeman Thinking Thursday

The Freeman Company

The Power and Influence of Event Strategy

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Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer

Terminus

Terminus is proud to announce Cathy Chandler has joined our executive leadership team as Chief Financial Officer. Before joining Terminus, Cathy previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video. Terminus is thrilled to announce our new #CFO Cathy Chandler @cnchand #ABM! Click To Tweet. “With its focus on helping customers transition to account-based marketing , Terminus is solving a problem—efficient growth—that is a struggle for every business

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Marketing Campaign Essentials to Drive Success

Adobe Experience Cloud Blog

We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. A multitude of channels are used and coordinated to deliver effective results.

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Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer

Terminus

Terminus is proud to announce Cathy Chandler has joined our executive leadership team as Chief Financial Officer. Before joining Terminus, Cathy previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video. Terminus is thrilled to announce our new #CFO Cathy Chandler @cnchand #ABM! Click To Tweet. “With its focus on helping customers transition to account-based marketing , Terminus is solving a problem—efficient growth—that is a struggle for every business

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How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

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What’s the Deal with Lead Magnets?

PureB2B

The term “Lead Magnet” has become a bit of a buzzword, especially in the last few years or so. But what exactly is a lead magnet? And why is everyone making such a big deal about it? In a nutshell, whenever a prospect lands on your website, your end-goal is to drive profitable action. But visitors are seldom ready to make purchase decisions right away.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? How are they similar? Different? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons.

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What’s the Deal with Lead Magnets?

PureB2B

The term “Lead Magnet” has become a bit of a buzzword, especially in the last few years or so. But what exactly is a lead magnet? And why is everyone making such a big deal about it? In a nutshell, whenever a prospect lands on your website, your end-goal is to drive profitable action. But visitors are seldom ready to make purchase decisions right away.

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Learn from Innovators Transforming Companies to Align with Customers

ERDM

Article by Ernan Roman Featured on CustomerThink.com Summary For years brands told consumers “YOU play by OUR rules.” Now, innovative companies are transforming themselves and developing new products/services built specifically to deliver on the changing needs of customers. Consumers are increasingly disconnecting from brands that do not go the extra mile to understand their needs and are flocking to brands that do take the time to understand them.