Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

B2B Marketing 262

B2B Marketing Planning Enterprise Management Marketing Management 262

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Intent 130

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners.

B2B Marketing 130

B2B Marketing B2B Marketing Analytics Tools Advertising Agencies 130

Search Engine Journal

MAY 31, 2023

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

Google 133

Google Content Analytics Tools 133

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

MAY 31, 2023

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.

Content 116

Content Practices Process Companies 116

Engagio

MAY 31, 2023

In today’s saturated market, capturing attention and standing out from the crowd has become increasingly challenging. As marketers, we often find ourselves focused on completing tasks, ticking off boxes, and meeting deadlines. But is that enough? Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression?

Work Management 108

Work Management Advertising Agencies Marketing Management Paid Search Agency 108

Search Engine Journal

MAY 31, 2023

Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.

Content 121

Content Social Media Media 121

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape.

Marketing AI 112

Marketing AI PR Work Management Marketing Management 112

Search Engine Journal

MAY 31, 2023

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.

Privacy 119

Privacy Google Marketing Search Marketing 119

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.

B2B Marketing 104

B2B Marketing Marketing Budget Budget Programs B2B 104

Search Engine Journal

MAY 31, 2023

Google's Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. The post Google’s Search Relations Team Explores Web3’s SEO Impact appeared first on Search Engine Journal.

SEO 108

SEO Google 108

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. In fact, some companies have even begun to merge their sales and marketing teams. Both teams must work together but struggle to communicate and often lose respect for one another.

Planning 98

Planning Marketing Qualified Leads Lead Ranking Paid Search Agency 98

Search Engine Journal

MAY 31, 2023

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.

Ads 104

Ads Google Advertisements Advertising 104

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Benchmark Email

MAY 31, 2023

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. But with great power comes great responsibility. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives. To create ethical email marketing… The post The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive appeared first

Email Marketing 98

Email Marketing Ethics Promotion Email Campaigns 98

Search Engine Journal

MAY 31, 2023

What is Wix Website builder and why you should be paying attention to how it's changing the business of building websites The post Wix Changed How Websites Are Built And Why You Should Pay Attention appeared first on Search Engine Journal.

Marketing Websites 103

Marketing Websites Ad Building Business 103

Salesforce Marketing Cloud

MAY 31, 2023

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. But pleasing your customers isn’t just about meeting their needs — you need to be one step ahead. In fact, 62% of customers expect businesses to anticipate their needs. But making customers happy is often easier said than done.

Ideal Customer Profiles 98

Ideal Customer Profiles Paid Search Agency Enterprise Management Ad Building 98

Launch Marketing

MAY 31, 2023

Throughout history, credibility and clout have consistently served as catalysts for amplifying messages, and this dynamic holds true in modern society. Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. However, standing out amidst digital content overload has become a formidable challenge.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership B2B Lead Ranking 91

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

Top of Funnel 96

Top of Funnel Content Marketing Planning ROI 96

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. We’ve collected a list of ABM practices we’ve seen work for many B2B brands. There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set you

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Planning Tactics 95

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 95

B2B Sales B2B B2B Marketing Marketing Prospects 95

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.

Work Management 91

Work Management Marketing Management B2B Marketing Paid Search Agency 91

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Litmus

MAY 31, 2023

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share News headlines Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail.

Email Marketing 91

Email Marketing Marketing AI Marketing & Strategy Marketing 91

Rev

MAY 31, 2023

Lead management isn’t a totally new idea, especially in the demand gen world. But, as your business grows and scales, you’ll need to make sure everyone understands what it is so they can follow the process you’ve built. Empowering your team with visibility into your lead management process not only creates a smoother experience for your team and for your customers, but it also positions your team to give you extra support in refining the evolving workflow.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Search Engine Journal

MAY 31, 2023

Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names - No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.

Domain 83

Domain Generation Tools 83

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice.

Paid Content 79

Paid Content Paid Search Agency Marketing AI Advertising Agencies 79

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

seo.co

MAY 31, 2023

Sit down. It’s time we had a talk. No, this isn’t an intervention. At least, not in the conventional sense. But if you got here because the title piqued your interest, I’d be willing to bet you have a problem. If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this.

Paid Content 76

Paid Content SEO Work Management Consulting 76

RDW Group

MAY 31, 2023

Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build … The post How to Conquer Email Template Display Issues appeared first on RDW Group.

Display 74

Display Template Email Marketing Marketing & Strategy 74

Litmus

MAY 31, 2023

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in May 2023. News headlines Beep boop. It’s robot time. Did someone say cheese? Email Client Market Share News headlines Google launches blue checkmarks for brands verified with Brand Indicators for Message Identification (BIMI) in Gmail.

Email Marketing 59

Email Marketing Marketing AI Marketing & Strategy Marketing 59