Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Enterprise Management 258

Enterprise Management B2B Marketing Tools Marketing Management 258

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Search Engine Journal

MAY 31, 2023

Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.

Google 133

Google Content Analytics Tools 133

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape.

Marketing AI 127

Marketing AI PR Work Management Marketing Management 127

Content Marketing Institute

MAY 31, 2023

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.

Content 116

Content Practices Process Companies 116

Search Engine Journal

MAY 31, 2023

Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.

Content 121

Content Social Media Media 121

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.

Marketing Budget 116

Marketing Budget Budget Programs B2B Marketing B2B 116

Search Engine Journal

MAY 31, 2023

Here's everything marketers need to know about Google's updated Digital Marketing Playbook, focused on user privacy updates. The post Google Unveils Digital Marketing Playbook Amidst Privacy Changes appeared first on Search Engine Journal.

Privacy 119

Privacy Google Search Marketing Marketing 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

MAY 31, 2023

In today’s saturated market, capturing attention and standing out from the crowd has become increasingly challenging. As marketers, we often find ourselves focused on completing tasks, ticking off boxes, and meeting deadlines. But is that enough? Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.

Work Management 112

Work Management Viral Marketing Marketing Management Cold Calling 112

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Search Engine Journal

MAY 31, 2023

Google's Search Relations team discusses the potential impact of Web3 on SEO, highlighting challenges and emerging use cases. The post Google’s Search Relations Team Explores Web3’s SEO Impact appeared first on Search Engine Journal.

SEO 108

SEO Google 108

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

MAY 31, 2023

If you’re thinking about a career in digital marketing or want to take your career to the next level, this article may help. Depending on the company, a digital marketer can be a role on its own.

Paid Search Agency 101

Paid Search Agency Marketing Companies 101

Search Engine Journal

MAY 31, 2023

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. The post Google Ads Tutorial: Using Automatically Created Assets For Ad Creation appeared first on Search Engine Journal.

Ads 104

Ads Google Advertisements Advertising 104

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. In fact, some companies have even begun to merge their sales and marketing teams. Both teams must work together but struggle to communicate and often lose respect for one another.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Search Engine Journal

MAY 31, 2023

What is Wix Website builder and why you should be paying attention to how it's changing the business of building websites The post Wix Changed How Websites Are Built And Why You Should Pay Attention appeared first on Search Engine Journal.

Marketing Websites 103

Marketing Websites Ad Building Business 103

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Benchmark Email

MAY 31, 2023

As email marketers, our primary goal is to create email campaigns that engage our subscribers and drive conversions. But with great power comes great responsibility. We must navigate the line between promotional and intrusive, ensuring that our campaigns respect our subscribers’ time and privacy while still achieving our business objectives. To create ethical email marketing… The post The Ethics of Email Marketing: Navigating the Line Between Promotional and Intrusive appeared first

Ethics 98

Ethics Promotion Email Marketing Advertising Benchmark 98

seo.co

MAY 31, 2023

Sit down. It’s time we had a talk. No, this isn’t an intervention. At least, not in the conventional sense. But if you got here because the title piqued your interest, I’d be willing to bet you have a problem. If you’re already working with a search engine optimization (SEO) consulting firm and you’re thrilled with the results, it would never occur to you to read an article like this.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Rev

MAY 31, 2023

Lead management isn’t a totally new idea, especially in the demand gen world. But, as your business grows and scales, you’ll need to make sure everyone understands what it is so they can follow the process you’ve built. Empowering your team with visibility into your lead management process not only creates a smoother experience for your team and for your customers, but it also positions your team to give you extra support in refining the evolving workflow.

Sales Management 78

Sales Management Lead Management Lead Scoring Lead Ranking 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ahrefs

MAY 31, 2023

Of course, the idea of learning any new craft is daunting. For many looking in from the outside, SEO can seem like some Hogwarts-level digital wizardry.

SEO 98

SEO Course Google 98

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. We’ve collected a list of ABM practices we’ve seen work for many B2B brands. There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set you

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Search Engine Journal

MAY 31, 2023

Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names - No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.

Domain 83

Domain Generation Tools 83

QuanticMind

MAY 31, 2023

What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

RDW Group

MAY 31, 2023

Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build … The post How to Conquer Email Template Display Issues appeared first on RDW Group.

Display 74

Display Template Email Marketing Tools 74

Confessions of a B2B Marketer

MAY 31, 2023

Hubilo.com Erik Newton's LinkedIn The First Big Thing I Did as CMO Was "Eliminate" the Marketing Division Walls Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating D

B2B Marketing 52

B2B Marketing CMO B2B Linkedin 52

SmartBrief - Marketing

MAY 31, 2023

Artificial intelligence is experiencing exponential growth, which generates excitement and fear, especially as it relates to the future of work. Generative AI for creative jobs is the biggest fear amongst content creators, journalists and writers — potentially exposing a new forage to hiring disruption. The Brookings Institution’s Alex Engler calls this hiring trend “algorithmic creep,” which is the combination of increased algorithm use within different hiring stages and more firms using algor

Ethics 52

Ethics Marketing AI Lead Ranking Paid Search Agency 52