Wed.Jan 04, 2012

5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times.

Your 2012 Marketing Plan: Tell Me What to Do

grow - Practical Marketing Solutions

The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply.

Plan 67

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The Right Brain vs. Left Brain of Marketers [Infographic]

Modern B2B Marketing

by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain.

Sensible Talk About Social Media Measurement

Paul Gillin

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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5 Steps: Keep your site “fresh” with minimal effort

EMagine B2B Blog

Keeping content up to date isn’t just a matter of being a good do-bee anymore. Beyond visitors staying engaged, the search engines want to know that you care about updating your content (and they’ll start sliding you down the rankings if you don’t). The problem is that sometimes, there’s just not much new stuff to [.]. B2B Web Strategy Engaging Visitors Search Engine Marketing

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Content Marketing Tasks: Practice Makes Progress

Writing on the Web

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason.

2012 Resolutions for the B2B Marketer


Well here we are. 2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Instead, I have chosen to produce a list of resolutions for this New Year. These resolutions are not mine alone. They stem from discussions I’ve had with marketers over the past year.

Publishing is dying because marketers are the new publishers


Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy


Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees.

6 Ways to Spice Up Bland Email Marketing Campaigns


This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik.

Why your Business will need Inbound Marketing in 2012

Tomorrow People

Why would your business need inbound marketing in 2012? After all, you’ve managed without it in 2011. The answer is – things are set to change in 2012. The latest marketing trends mean that no business can afford to overlook inbound marketing.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

7 Best Practices for a Successful Mobile Check-In Campaign


Located at the intersection of mobility and marketing, the “check in” is one of the latest iterations of social media marketing.

Your 2012 New Year’s Revenue Resolution

Modern B2B Marketing

by Rick Siegfried It’s a new year, a clean slate, and a chance to review and tweak your daily processes. It’s a known tradition to declare a resolution to make significant changes to various aspects of your life, and the same holds true in a business environment.

77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers


Martha Stewart used SnapApp to create a compelling Facebook sweepstakes.