SmartBug Media
NOVEMBER 24, 2021
Launching a new website in today's world can be challenging. With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process.
Search Engine Journal
NOVEMBER 24, 2021
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.
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Zoominfo
NOVEMBER 24, 2021
Scenario If you’re a technology vendor, a way to identify good-fit target prospects is to know which accounts are buying from your competitors. Instead of viewing the prospect as a lost cause, use their buying patterns as an indication that they are worth pursuing over the long run. You can use the insight about their purchases as a way to angle your pitch to convey the unique value that your product offers and, more importantly, what the competition is lacking.
Search Engine Journal
NOVEMBER 24, 2021
Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth. The post A Data Science Approach To Optimizing Internal Link Structure appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SEMrush
NOVEMBER 24, 2021
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
NOVEMBER 24, 2021
By? Cameron Katoozi , Marketing Consultant at Heinz Marketing . Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to buy your product/service.
Search Engine Journal
NOVEMBER 24, 2021
Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal.
Martech
NOVEMBER 24, 2021
Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.
Search Engine Journal
NOVEMBER 24, 2021
Google says the best way to hide a website from search results is with a password, but there are other options you can consider. The post Google Explains How To Hide A Website From Search Results appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
NOVEMBER 24, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and
Salesforce Marketing Cloud
NOVEMBER 24, 2021
How does a business build and cultivate a robust data culture? How does it ensure that employees across all levels – from junior associates and customer service reps to analytics directors and marketing leads – have the resources to make good use of that data? We’ve asked business leaders from a range of industries what you can do in an hour, a quarter, and a year to make a data culture happen.
Martech
NOVEMBER 24, 2021
The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. Or it can turn data privacy into a competitive advantage. Consider this: about half of all Americans decided not to purchase a product or a service online because they were concerned their data would not be kept confidential.
Search Engine Journal
NOVEMBER 24, 2021
Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality. The post Facebook Lead Generation Forms: New Tools & Best Practices appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Visitor Queue
NOVEMBER 24, 2021
Tracking the number of visitors your website receives will be an essential part of marketing in 2022. If your company is not already doing so, it’s time to start tracking your website traffic so you don’t fall behind your competition. Even if you’re already tracking your website visitors, there may be more information you can […]. The post How to Track Website Traffic in 2022 The Comprehensive Guide appeared first on Visitor Queue Blog | Identify Website Traffic.
Martech
NOVEMBER 24, 2021
The latest from the Adobe Digital Economy Index shows that consumers have spent over $70 billion in online shopping this season (beginning November 1), almost a 20% increase YoY. This reflects a trend in 2021 towards early holiday shopping. Based on a unique data pool, including over one trillion visits to digital retail sites, Adobe is projecting some $207 billion in digital retail sales for the entire season (closing December 31), a 10% YoY increase and a new record.
Visitor Queue
NOVEMBER 24, 2021
Gated content is one of the most popular ways to generate qualified leads. However, gated content can get a bad rep. It takes a lot of time to create the perfect piece of content. And it takes even more time to see a return on your investment. But, if done right, your gated content can […]. The post How to Use Gated Content to Generate More Leads appeared first on Visitor Queue Blog | Identify Website Traffic.
SWZD
NOVEMBER 24, 2021
Discover best practices and practical tips for performance-driven modern B2B marketers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Visitor Queue
NOVEMBER 24, 2021
Designing the perfect trade show booth is difficult. You want to stand out from other displays while attracting qualified prospects. This process can get very expensive very quickly. And, if you’re not careful, it’s very easy to stray away from designs that would attract the perfect lead and just try to attract everyone. Fortunately, we […]. The post 5 Ideas for Trade Show Booth Design appeared first on Visitor Queue Blog | Identify Website Traffic.
BenchmarkONE
NOVEMBER 24, 2021
The reputation of a company is reflected in the treatment of its employees. For a business, there is no better advertisement than a passionate, satisfied and happy employee. By making your employees feel valued, you are raising their morale, self-esteem, and self-confidence, thus creating loyal staff motivated to give their best in achieving the goals of your company.
6sense
NOVEMBER 24, 2021
Today, we’re serving up Part 2 of important highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar goes in depth into what matters most for launching an effective ABM program and provides actionable tips for sales and marketing teams. We recommend checking it out, but in the meantime, here are some key takeaways. .
SendGrid
NOVEMBER 24, 2021
Invoice emails should be professional, concise, and effective. Learn how to write an invoice email and use our free email invoice template. The post How to Write an Invoice Email [Free Template] appeared first on SendGrid.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Matchcraft
NOVEMBER 24, 2021
How MatchCraft thrives & attracts top-talent in a virtual workplace. Nicole Webb, VP People + Culture. November 2021. In 2020 we shared our framework for a virtual-centric workplace and culture. Now, one year later, we’re sharing what we’ve learned and how we’ve evolved our virtual culture to retain top talent as the “Great Resignation” looms. Read More.
SalesIntel
NOVEMBER 24, 2021
Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. .
Square 2 Marketing
NOVEMBER 24, 2021
This show aired LIVE on November 10, 2021. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? we discussed how companies often focus on generating revenue from new customers when there are tremendous revenue opportunities with their current customers. Time and time again, companies ask us to focus on generating new leads from new businesses instead of looking at their current customers and at least balancing some investment toward getting current customers to
Outbrain
NOVEMBER 24, 2021
For advertisers, the peak sales period of Black Friday and Cyber Monday is arguably their most important time of the year. It’s also a very lucrative time for publishers. As a result of advertisers paying more for impressions and clicks, there’s higher ad spend and traffic that translates directly to increased revenue for publishers. During Black Friday / Cyber Weekend 2020, publishers on the Outbrain network saw a 22% increase in RPM.* *Compared to pre-Black Friday levels (October 1 – November
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Marketing Institute
NOVEMBER 24, 2021
In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading → The post 13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels appeared first on Content Marketing Institute.
Outbrain
NOVEMBER 24, 2021
Buying a car is one of the biggest investments someone will make in their life. As with all complex decisions, it requires a lot of research, thinking, and planning on behalf of the consumer to define your brand as the best choice. The purchase journey in automotive requires multiple consumer interactions through digital touchpoints: car buyers visit 4.2 websites on average (1), and consume 11.4 pieces of online content (2) before walking into a dealership.
KoMarketing Associates
NOVEMBER 24, 2021
As third-party cookies begin to be phased out, new research shows that many marketers are still heavily relying on them to personalize the customer experience. Innovid recently published an infographic titled, “Reconciling Views on Identity Resolution,” and statistics showed that the majority of marketers (51%) still claim that third-party cookies are “very important” to their current marketing strategy.
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