KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email.

Spending 235

Spending Marketing Report Email Marketing Statistics 235

Webbiquity

NOVEMBER 23, 2021

Guest post by Juno Yates. The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Image credit: cottonbro on Pexels. As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather t

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Content Marketing Institute

NOVEMBER 23, 2021

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

Content 145

Content Paid Search Agency Marketing Content Marketing 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” Designing a landing page can be daunting. If it’s not your area of expertise, making your landing page look the part becomes time-consuming and frustrating—even expensive, particularly if you need a designer to do the heavy lifting for you.

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Landing Pages Design Conversion Rate Copywriting 145

Liveintent

NOVEMBER 23, 2021

For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions. Keeping our pets healthy. LiveIntent helps keep pets healthy and happy by providing access to pet insurance through Nationwide.

Communities 127

Communities Paid Search Agency Advertising Mediums Marketing Management 127

Search Engine Journal

NOVEMBER 23, 2021

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create Engaging & SEO-Friendly Content appeared first on Search Engine Journal.

Tactics 141

Tactics SEO Content Tips 141

Biznology

NOVEMBER 23, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Search Engine Journal

NOVEMBER 23, 2021

Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? appeared first on Search Engine Journal.

SEO 137

SEO Best Practices Content Service 137

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters.

Newsletter 124

Newsletter Loyalty Business Curation 124

Search Engine Journal

NOVEMBER 23, 2021

Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected The post Data Breach Spreads To Six Web Hosts appeared first on Search Engine Journal.

Godaddy 128

Godaddy 128

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly adapting. Nevertheless, as companies throughout the world focus on stabilization following the Covid-19 pandemic interruption, harmonizing the two activities will become even more important. According to estimates, imbalance between these two roles costs organizations more than a trillion dollars each year.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Search Engine Journal

NOVEMBER 23, 2021

GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist The post Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described appeared first on Search Engine Journal.

Godaddy 124

Godaddy Effectiveness SEO 124

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Benchmark Email

NOVEMBER 23, 2021

When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist. You’re busy, with a lot of other… The post Bulk Email Senders: What Are They and Tools We Recommend appeared first on Benchmark Email.

Tools 122

Tools Advertising Benchmark Email Marketing Efficiency 122

Search Engine Journal

NOVEMBER 23, 2021

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. The post LinkedIn: Gen Z Is Our Fastest Growing Audience appeared first on Search Engine Journal.

Linkedin 119

Linkedin Mobile Marketing Marketing Report Tips 119

Martech

NOVEMBER 23, 2021

“More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build trust with customers, organizations need to be consistent with their marketing practices and communicate that they are being responsible.

Paid Search Agency 119

Paid Search Agency Ad Exchange Marketing Automation Services Marketing Management 119

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

NOVEMBER 23, 2021

Concentrix, a global provider of customer experience and business performance solutions, has entered a definitive agreement to acquire CX design and transformation business PK, formerly known as Connective. The move is expected to help Concentrix scale its digital capabilities faster as well as adding adjacent markets to the Concentrix portfolio. Concentrix, which is present in over 40 countries, aims at improving customer engagement across a wide set of industry verticals.

Design 103

Design Business Verticals Acquisitions 103

Roketto

NOVEMBER 23, 2021

You’ve heard it countless times. The founder of a multi-million company was finishing his degree while struggling to earn some cash on the side when suddenly the light bulb above his head lit up and he was onto a groundbreaking idea.

Planning 83

Planning Product Ad Building Paid Search Agency 83

Martech

NOVEMBER 23, 2021

Adobe and Major League Baseball have announced new initiatives to enhance fan engagement leveraging Adobe Experience Cloud and Adobe Creative Cloud. Adobe will also promote seamless workflows among clubs and players using Adobe Sign. For fans at the ballpark, the digital experience will potentially include directions to seats, parking promotions and concession discounts.

Distribution 101

Distribution Vendors Creativity Promotion 101

Industrial Marketer

NOVEMBER 23, 2021

The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change. So as we approach the holiday season, Industrial Marketer podcast co-hosts Joey Strawn and Nels Jensen take a. Read more » The post An Industrial Marketing Feast of Inspiration appeared first on Industrial Marketer.

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Marketing CRM 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

NOVEMBER 23, 2021

Have you ever gotten the impression that everyone in your position knows something that you don’t? If you have, you’re not alone. There’s something to learn in every position, which makes prioritizing ongoing training almost as important as the job itself. Although company-wide training sessions have their benefits, they risk not being relevant to everyone in attendance.

Training 98

Training Deliverability Barriers Touchpoints 98

Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Martech

NOVEMBER 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re nearly there. I mean the holiday season, with all its joys, all its pleasure and all its professional and personal stresses.

Privacy 89

Privacy Internet Marketing Advertising Agencies Planning 89

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager a

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Liveintent

NOVEMBER 23, 2021

As we head toward the end of the year, you’re likely preparing to kick-start your Q4 holiday campaigns. With global supply chain issues, it is more important than ever that customers place their online orders as soon as possible, ensuring timely arrival for the holidays. To help you make the most of the time leading up to the holidays, we’ve got three tips to drive sales.

Tips 71

Tips Advertising Agencies Landing Pages Paid Search Agency 71

33Across

NOVEMBER 23, 2021

Consumers will continue to shop online instead of going into stores for the 2022 Holiday Season. Instead of focusing on inflated social channels, brands should. The post This Holiday Season, Cookieless is the Way to Go appeared first on 33Across.

Advertising Channels 62

Advertising Channels Brand Identity Branding Media 62

BenchmarkONE

NOVEMBER 23, 2021

For most agencies, nailing a client project is a team effort. For every department involved, delivering on goal and on budget requires fully understanding the project assignment from all angles before getting started. This is why having a creative brief is essential. Creative briefs are a tool that agencies use to guide projects from the initial kickoff.

Creativity 67

Creativity Paid Search Agency Effectiveness Advertising Agencies 67