Tue.Nov 23, 2021

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them.

The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.

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Are you dropping out of the lead nurturing race too soon?

Sales Lead Insights

While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the B2B leads that convert into sales are ignored. .

How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

Guest post by Juno Yates. The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Consultants Collective Profile: Donna Hamlin, Ph.D.

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

More Trending

8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

How buyers engage with B2B content post-pandemic

PathFactory

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels.

View 87

Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts

Only B2B

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly adapting.

3 Personal Branding Tips for Entrepreneurs

Scoop.it

Trust and credibility are two of the most important ingredients in business. If you’re going to get people to exchange their dollars for your products or services, it all starts with these two elements.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

SaaS Product Guide: Learn How to Plan, Build, & Launch a Successful SaaS

Roketto

You’ve heard it countless times. The founder of a multi-million company was finishing his degree while struggling to earn some cash on the side when suddenly the light bulb above his head lit up and he was onto a groundbreaking idea. Featured SaaS Marketing

Plan 83

A Marketer’s Guide To NFTs And The Metaverse via @sejournal, @lisabuyer

Search Engine Journal

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal. Digital Experience Social Media

Self-publishing checklist for indie authors: self publish your book with confidence

ConvertKit

You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. You’re eager to get your manuscript into the hands of your future readers, but you just don’t know how to do it.

Bulk Email Senders: What Are They and Tools We Recommend

Benchmark Email

When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

17 Tactics to Create Engaging & SEO-Friendly Content via @sejournal, @ronlieback

Search Engine Journal

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be! The post 17 Tactics to Create Engaging & SEO-Friendly Content appeared first on Search Engine Journal. Content Marketing SEO

Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A

Litmus

2022 is just around the corner. And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you.

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? via @sejournal, @mirandalmwrites

Search Engine Journal

Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site? The post What’s The Best Local SEO Content Strategy For Targeting 100+ Areas? appeared first on Search Engine Journal.

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Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends.

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Remote Teams 101: How SmartBug Runs a Fully Remote Employee Training Calendar

SmartBug Media

Have you ever gotten the impression that everyone in your position knows something that you don’t? If you have, you’re not alone. There’s something to learn in every position, which makes prioritizing ongoing training almost as important as the job itself.

LiveIntent fosters a supportive and engaging pet community

Liveintent

For many of us, our four-legged friends are as much a part of our family as the humans in their lives. This is why we’ve not only cultivated a community for LiveIntent pet owners and animal lovers alike, but we also offer several benefits and perks for our employees’ furry companions.

Data Breach Spreads To Six Web Hosts via @sejournal, @martinibuster

Search Engine Journal

Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected The post Data Breach Spreads To Six Web Hosts appeared first on Search Engine Journal. News WordPress

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Ultimate Guide to Email Marketing Frequency

Sharpspring

Email Marketing Frequency Best Practices. These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few?

Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described via @sejournal, @martinibuster

Search Engine Journal

GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist The post Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described appeared first on Search Engine Journal. SEO WordPress

Women in STEM: Building Community Through Conversation

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

LinkedIn: Gen Z Is Our Fastest Growing Audience via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. The post LinkedIn: Gen Z Is Our Fastest Growing Audience appeared first on Search Engine Journal. LinkedIn News

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

An Industrial Marketing Feast of Inspiration

Industrial Marketer

The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change.

AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world.

Why 46 Percent of LinkedIn Ads Fail

The Point

Most B2B marketing benchmark reports are completely useless.