Tue.Oct 12, 2021

How to Create an Effective Sales Plan: Components and Tips


Guest post by Tamara Zhostka. A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Image credit: Unsplash.

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Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”


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8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.

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The Top 30 Cyber Security Experts You Need to Follow in 2021

Marketing Envy

Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

In People We Trust: Here’s How to Make Your Content More Human

Content Marketing Institute

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement.

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More Trending

How To Hello: These Are The Welcome Emails You Need


Imagine you invite someone to your house, and when they walk through the front door, you say nothing. Awkward. Or, they immediately begin telling you about a picture you have to buy for your entryway—weird vibes.

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Cracking the Code on LinkedIn Ad Copy


Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. And that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on.

How to Pick the Best Display Ad File Format and Deliver Ads Efficiently


12 minutes read When using display advertising, you may be wondering “Which file format is best for display ads?” ” We all know how important ad design is, and there is no secret that every PPC bidder wants to get the best ad placements.

Influencer Marketing 101: Start Working With Social Media Influencers

Goodish Agency

For the second episode of Season 2 of the Goodish Show , we were joined by Nika Kristina Butina, CEO & Co-Founder of Epidemic, a fast-growing international Influencer Marketing agency with a precise AI system that helps to connect the right influencers with the right brands.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How to Organize Your Content Marketing Strategy


Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. In other words, you can’t fly by the seat of your pants – you need a strategy.

HubSpot Review: Is It the Right Tool for Email Marketing?


Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers.

Video SEO: How to Optimize Video for Search


Video is a major content type from which any strategy can benefit. Here’s how to optimize your videos to drive more organic traffic. Content Optimization

Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools via @sejournal, @MattGSouthern

Search Engine Journal

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools appeared first on Search Engine Journal. News Tools

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

What is lookalike modeling?


Most digital marketers are familiar with the term lookalike modeling, and most know it’s an effective way of targeting new audiences. When it comes time to break the concept down, however, things can get a little tricky. How does lookalike modeling work?

How Not to Run Out of Blog Content Ideas for a Year


If you feel like you’re always running out of blog content ideas, you might be suffering from a case of content burnout. Here’s some guidance from Prafull Sharma, Founder of Leadspanda.com, on how to tackle it.

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3 Ways Your Serviceable Obtainable Market Leads to Go-To-Market Success

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. Everyone is searching for a fail-safe business plan—especially for their Go-To-Market (GTM).

Increase Organizational Clarity, Alignment and Performance.


While you and your executive team may spend hours thinking about the company’s strategy and story — your customers, employees and partners do not. In fact, many leaders are amazed to learn. >

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Google Explains Rendering and Impact on SEO via @sejournal, @martinibuster

Search Engine Journal

Google's Martin Splitt explains rendering and how it impacts SEO The post Google Explains Rendering and Impact on SEO appeared first on Search Engine Journal. News SEO

Dr. Abraham Khoureis on Building Compassionate Leadership

Carla Johnson

October 12th, 2021 So much of business is focused on investors and profits. What’s forgotten is the heart of the equation – customers and the employees who serve them. When a business sets its sights on how to give back to the world through their people, they’re able to make the world a better place.

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Google’s New Best Practices For Writing Page Titles via @sejournal, @MattGSouthern

Search Engine Journal

Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The post Google’s New Best Practices For Writing Page Titles appeared first on Search Engine Journal. News SEO

The B2B Marketer’s Quick Start Guide: Live Chat

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How should B2B brands engage decision makers?

Champion Communications

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions.

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Account-based Marketing & SaaS


Saas and Account-based Marketing have a lot in common. They are both about innovation. They are both about growth. And they are both about delivering the very best of you to your customers. The SaaS market is growing at a rate of knots ( $123bn and counting).

Does Members-Only or Gated Content Have SEO Value? via @sejournal, @RyanJones

Search Engine Journal

Do you need to gate or paywall your content, and does it have any SEO value if you do? Here's what you need to know. The post Does Members-Only or Gated Content Have SEO Value? appeared first on Search Engine Journal. Ask an SEO

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile


Since the dawn of online search engines, external links have been a major factor in calculating a domain’s overall authority, which in turn influences its ranks for various keywords.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook] via @sejournal, @MrDannyGoodwin

Search Engine Journal

Get expert advice on planning and implementing a successful on-page SEO strategy to drive more visibility, traffic, leads, and revenue. The post On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook] appeared first on Search Engine Journal. News SEO

7 Types of Sales Collateral All Industrials Need

Industrial Marketer

One way to think of content marketing is equipping your prospects with the right information about your products during the right time in their buying journey.

15 Interview Questions to Ask Your Next Digital Marketer Candidates via @sejournal, @brookeosmundson

Search Engine Journal

Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate. The post 15 Interview Questions to Ask Your Next Digital Marketer Candidates appeared first on Search Engine Journal. Careers & Education