Sun.Aug 01, 2021

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The Remarketing Guide for Dummies

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Remarketing typically works on a cost-per-click (CPC) model, as well as CPM (cost per impression) and CPA (cost per acquisition). This is mainly due to the fact that you are targeting people who have already shown interest in what you have to offer. With the right targeting and budgeting, you can achieve good results with your KPIs.