Wed.Jul 21, 2021

Implementing B2B Marketing Personalization to Elevate Results and Lead Generation

Launch Marketing

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing.

9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.

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How to Optimize and Manage Qualified Leads

Darryl Praill

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy.

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Beyond the PDF: Why B2B Content Marketing Demands an Evolution

Content Marketing Institute

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era.

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5 Steps to Compete and Comply in the Privacy-First World

SWZD

How data-driven marketers can remain competitive with reach and scale, without compromising on increasingly demanding privacy regulations. Blogs B2B Marketing compliance Data privacy data-driven marketing first-party data intent data privacy-by-design

How to Successfully Rebrand Your Company

Visitor Queue

Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate.

How to Make a Lead Generation Quiz (the Easy Way)

Optinmonster

Want to boost engagement on your site with quizzes? Quizzes are a neat way of keeping visitors on your site for longer and giving them something fun to do. In some cases, like in health plans, quizzes are needed to assess the user to find the right plan and move them along in their customer journey.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

Litmus

Let’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. However, my aim is to raise considerations that you may not have had to think about when working in the public or private sectors, outside of the third sector.

9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also modifies its advertising platform, not to penalize its users but to empower them.

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Financial Planning for Millenials: How to Connect With a Younger Generation

FMG Suite

Did you know that only 34 percent of millennials with less than $1 million net worth and only 24% of millennial millionaires use a financial advisor ?

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How to Promote Your Live Streams with Email Marketing

Benchmark Email

With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

4 Biggest Challenges of Centralizing Operations in HubSpot’s CRM

SmartBug Media

It is no secret that sales and marketing teams have been working through their siloed efforts for years. Service level agreements (SLAs) have been a discussion on the table in hopes to mitigate the disconnect.

7 Brands That Are Winning with Content Marketing (And Why)

DivvyHQ

Industry data would indicate that most B2B brands are using content marketing in their marketing mix, but much of it is not hitting the mark. Doing content right requires a commitment, the right strategy, and high-level creative execution.

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How Data Decay is Killing Your Pipeline

SalesIntel

Building a sales pipeline in the B2B space is a long-term investment. Even for businesses with relatively short sales cycles, keeping a few months-long pipeline is the norm. For others, it might be years.

Which Organizational Structure is Better for Your Business?

BenchmarkONE

The key to effective business collaboration isn’t contingent on the type of personality that your team exhibits. It doesn’t depend on what your company does or what it’s selling. While all those areas may contribute in some way, they aren’t solely responsible for achieving effective collaboration. .

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Google’s New 3-Strike Policy – The Checks & Balances via @sejournal, @hoffman8

Search Engine Journal

Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks & Balances appeared first on Search Engine Journal. News Paid Search

How a Growing Print Company Sells Direct Mail

MindFire

Wondering how other printers & agencies manage to sell direct mail in today’s digital world? In today’s episode, we go behind the scenes of a successful and growing print company to understand their unique sales process.

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WordPress 5.8 Released With Nearly 300 New Features & Fixes via @sejournal, @martinibuster

Search Engine Journal

A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal. News WordPress

July 2021 Beauty Collabs: 4 Influencer Collaborations that Work & Why

Traackr

See an analysis of 4 beauty influencer collabs from 2021, feat. Benefit Cosmetics, Kiko Milano, Shiseido and Channel Beauty

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

3 Simple PageSpeed & Core Web Vital Hacks for WordPress via @sejournal, @beanstalkim

Search Engine Journal

Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed & Core Web Vital Hacks for WordPress appeared first on Search Engine Journal. SEO WordPress

Everything You Need to Know About Instagram Reels Ads

Hootsuite

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020.

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5 Ways to Take Your Small Business Marketing to the Next Level via @sejournal, @CallRail

Search Engine Journal

A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail's survey. The post 5 Ways to Take Your Small Business Marketing to the Next Level appeared first on Search Engine Journal. Local Search Sponsored Posts

How to Find Instagram Influencers that Work for Your Business

Hootsuite

The world of social media is an ever-changing landscape. You can’t just create a profile and expect to grow your following organically. That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.