Launch Marketing
JULY 21, 2021
B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. In reality, B2B marketing can be as personal as the best B2C marketing. While B2B marketing is focused on businesses, you are marketing to the people who make the purchasing decisions for those businesses.
KoMarketing Associates
JULY 21, 2021
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Pointillist recently conducted its “State of Customer Journey Management & CX Measurement” report, and data showed that average performers (46%) were only “somewhat satisfied” with their organization’s overall CX performance and the outcomes of their CX investments.
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Tomorrow People
JULY 21, 2021
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards.
Contently
JULY 21, 2021
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll re
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
JULY 21, 2021
The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
JULY 21, 2021
Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time. At that moment, with revenue in the balance, the team has to convince the prospect that your product is indeed the right fit and that this soon-to-be customer is a priority.
Search Engine Journal
JULY 21, 2021
A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal.
Content Marketing Institute
JULY 21, 2021
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading → The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.
Search Engine Journal
JULY 21, 2021
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties. The post Google’s New 3-Strike Policy – The Checks & Balances appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JULY 21, 2021
Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.). To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-p
Search Engine Journal
JULY 21, 2021
A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail's survey. The post 5 Ways to Take Your Small Business Marketing to the Next Level appeared first on Search Engine Journal.
The Daily Egg
JULY 21, 2021
A quality membership plugin for WordPress can help you to refine your site’s performance and monetize your site, but that plugin needs to be the right fit for your site to be effective. To choose the best plugins, we used certain criteria and carefully reviewed the most popular plugins and their overall performance. Our top […]. The post Best Membership Plugins for WordPress Compared appeared first on The Daily Egg.
Search Engine Journal
JULY 21, 2021
Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed & Core Web Vital Hacks for WordPress appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Visitor Queue
JULY 21, 2021
Rebranding your company is often overlooked by business owners. This could be because rebranding can be expensive, takes a lot of time, and can feel insignificant compared to other tasks you may have on your plate. But, a successful rebrand can improve your image by attracting new customers, keeping current customers interested, and setting you […].
Search Engine Journal
JULY 21, 2021
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. The post How to Understand User Behavior With Google Analytics appeared first on Search Engine Journal.
Martech
JULY 21, 2021
This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and a barefoot commute, one in three (workers surveyed in a recent Harvard study ) felt that both their overall performance and quality of work was better than the previous year and one in three were able to better focus on work from home.
Search Engine Journal
JULY 21, 2021
LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert. The post LinkedIn Offers Free Marketing Certification Program appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The Daily Egg
JULY 21, 2021
Best Social Media WordPress Plugins Compared In today’s digital climate, having a website that doesn’t integrate social media sharing and engagement might not drive the audience you want. We researched and tested 20+ social media WordPress plugins to find the best of the best. Some of the top considerations we use when narrowing the picks […].
Search Engine Journal
JULY 21, 2021
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help. The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal.
Martech
JULY 21, 2021
Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The resulting combined business will offer end-to-end orchestration and optimization for marketers in strategy, campaigns, content and branding. The companies boast a complementary presence in both North America and EMEA, and a workforce of 300 people in seven countries.
SWZD
JULY 21, 2021
How data-driven marketers can remain competitive with reach and scale, without compromising on increasingly demanding privacy regulations.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JULY 21, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you see as the “center” of your workflow? This week’s Zoom acquisition of cloud-based software company Five9 got me thinking.
FMG Suite
JULY 21, 2021
Did you know that only 34 percent of millennials with less than $1 million net worth and only 24% of millennial millionaires use a financial advisor ? Whether these statistics are caused by millennials’ skepticism of financial advisories or a perception that they don’t have enough assets to worry about planning, the result is an untapped market that financial advisors can pursue.
EveryoneSocial
JULY 21, 2021
It’s that time of the month where we get to unveil new features for EveryoneSocial! While we’ve got a lot of cool stuff cooking, this time around we’re talking Public Post Pages. What’s a Public Post Page? We’re glad you asked, let’s get right into it! The TL;DR description is that they allow you to post, share, and interact with video content just like you would with anything else on EveryoneSocial.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Benchmark Email
JULY 21, 2021
With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers. Over the years, social media and messaging apps have been predicted to supersede email, but 50 years after the first email was sent, it’s still going strong. … The post How to Promote Your Live Streams with Email Marketing appeared first on Benchmark Email.
SmartBug Media
JULY 21, 2021
It is no secret that sales and marketing teams have been working through their siloed efforts for years. Service level agreements (SLAs) have been a discussion on the table in hopes to mitigate the disconnect. In more recent years, the growing elephant in the room is the operations silo of the entire organization. Individuals purchase their favorite apps or tools, maintain spreadsheets, and build their own processes.
Smarte
JULY 21, 2021
Data quality not only facilitates data analysts to perform their tasks well, but can also translate investments into profits. Corporate giants consider good data and analytics capability a major criterion for top investments. Bad Data Hits Hard at the Base Gartner measures the average financial impact of poor data on businesses at $9.7 million per […].
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