Thu.Jun 10, 2021

Digital Marketing Disruption: Why the Status Quo is Dangerous


Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively.

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ZoomInfo’s Guide to SDR and AE Pairing


Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs).


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How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Measure Up Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition.

Flexibility, Family, Empowerment and Control: COVID-19’s Effect on Self-employment


Forerunner Ventures’ The universal holding pattern: a period of trial followed by an era of opportunity covers survey work they’ve done on the impact of the pandemic on consumers. One of their main findings is the desire for empowerment and independence has increased.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Is Google AMP Worth It for Your Email Marketing?

Content Marketing Institute

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute. Company New

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Automation Acceleration, Supply Chain Conundrums, and the Future of Fintech Partnerships

Champion Communications

News stories topping the editorial agenda throughout May included companies announcing permanent remote working policies, GDPR legislation turning three, and an abundance of cyberattacks with wide-ranging consequences including multi-million-pound pay-outs. .

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7 Father’s Day Promotion Ideas to Increase Summer Sales


Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? Father’s Day has become a popular holiday that’s celebrated worldwide. It’s a chance for children of all ages to celebrate dads everywhere.

7 PR Trends in 2021: The Story So Far


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[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster


Does your website get a lot of traffic but your conversions are painfully low? DateID faced this challenge before turning to OptinMonster. After struggling for months to get the results they wanted, they decided to turn to OptinMonster.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Grow and Scale Your Agency with Marketing Automation


New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own.

Every musician needs an EPK—here’s how to build one for free


Press kits have been an important element of a band's promotion since the beginning of the modern music industry.

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Content Analytics: What They Are and How To Use Them

Content Science Review

Learn what content analytics are, how to use them, and how to get a content analytics initiative started. Article

3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

Search Engine Journal

The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work. The post 3 Types of Data Science SEO Teams and How They Work appeared first on Search Engine Journal. Marketing Analytics SEO

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

New York Life Investments’ Ian Forrest on How to Meet Audience Needs with a Differentiated Point of View

Content Standard

New York Life is a 175 year-old company, but their market differentiation remains incredibly sharp.

Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Search Engine Journal

We all make mistakes, but these 10 top marketing disasters take the cake. Learn how to avoid a similar fate. The post Top 10 Worst Marketing Disasters of All Time appeared first on Search Engine Journal. Content Marketing Digital Experience

5 Subscription Services and Why They’re So Successful

Altitude Branding

These days you can get a subscription service for just about anything. But, not all of them stand the test of time or are worth the consumer’s money, and they’re quick to realize it. There are, however, many that are not only successful, but they’re also positively exploding.

How Much Has Your Business (Story) Changed in the Last Year?


As a CEO or business leader, you are experiencing changes across your company like no generation of executives before. And this rapid pace of change is redefining how business leaders approach internal and external communications.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Website Wizardry, Part 2 – Designing Your Website As An Effective Marketing Tool

FMG Suite

Your website is the backbone of your business, supporting all of your digital marketing efforts. Creating an enchanting website is hard to do in just one afternoon. That’s why we’ve put together a webinar series to take you on a magical website building journey.

First-Party Identity Resolution: What It Is & Why It's Important


Today’s consumer moves between multiple devices and channels all day long. They start their day on their mobile, then switch to a tablet on the commute, then a laptop or desktop in the office, and maybe a connected TV at the end of the day.

Metadata Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform


Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers.

12 Best Sales Promotion Strategies with Examples

Visitor Queue

Everyone loves a sale! But, not all sales promotion strategies are the same in the consumer’s eyes. Every type of sales promotion strategy has its pros and cons, and not every type will work for every business.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

2021 NewFronts Recap from Media Impact Report #26

Rain The Growth Agency

Living the Stream: Recapping the 2021 NewFronts. Jennifer Eenigenburg, VP, Digital Media Director.

10 Best Marketing Trade Shows You Need to Attend

Visitor Queue

With the world slowly getting back to normal after COVID-19, we will hopefully get back to being able to attend marketing trade shows. Marketing trade shows can feature a variety of businesses including SaaS, agencies, education, and everything in between.

3 Questions With Account Director Rebecca Blackburn Lowry

Blue Flame Thinking

Rebecca’s personal philosophy is “better and better,” which, as luck would have it, aligns nicely with our agency’s motto of “find your better.” She uses this outlook to guide the work we do for our clients as our Account Director, so we’re all working toward our best.

We Partnered With Shutterstock to Empower You to Create Outstanding Visual Content


3 minutes read Creating great visual content requires high-quality imagery.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.