Thu.Jun 10, 2021

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Digital Marketing Disruption: Why the Status Quo is Dangerous

Webbiquity

Contributed post. Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Coming out of the pandemic, even those companies have now realized that an increased focus on digital marketing is necessary to keep up with competitors and drive sales.

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How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Vision Edge Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand upstream and downstream marketing, to address Sales and Marketing alignment , and to improve their lead qualification process to support better customer acquisition.

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ZoomInfo’s Guide to SDR and AE Pairing

Zoominfo

Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. But we go one step further: We pair SDRs and AEs to promote specialization and optimization, and ensure that everyone is mentored for success from the very beginning of their ten

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way. Otherwise, you’re just throwing money right out the window.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Flexibility, Family, Empowerment and Control: COVID-19’s Effect on Self-employment

Biznology

Forerunner Ventures’ The universal holding pattern: a period of trial followed by an era of opportunity covers survey work they’ve done on the impact of the pandemic on consumers. One of their main findings is the desire for empowerment and independence has increased. Key quote: The pandemic offered a taste of independence with remote work for some and a desire to have control over one’s own destiny in a fractured economy for others, making self-employment an increasingly attracti

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ZoomInfo’s Guide to SDR-AE Pairing & Alignment

Zoominfo

Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. But we go one step further: We pair SDRs and AEs to promote specialization and optimization, and ensure that everyone is mentored for success from the very beginning of their ten

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What are a href Links? HTML Links Explained

SEMrush

In this guide, we‘ll explore how a href links work, why it‘s important to stay on top of your hyperlinks, and how to find and fix bad hyperlinks with the Site Audit tool.

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Is Google AMP Worth It for Your Email Marketing?

Content Marketing Institute

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute.

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Your Step-by-Step Guide to A/B Testing with Google Optimize

The Daily Egg

A/B testing can be as simple as reciting the alphabet. You take your current web page, called the “control” (A), make a copy of it, and change one element so you have a slightly different design, called the “variant” (B), divide the traffic between the two, then direct all your traffic to the version that […]. The post Your Step-by-Step Guide to A/B Testing with Google Optimize appeared first on The Daily Egg.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Abandoned Cart Email: Templates, Techniques, Tips

Spiralytics

Abandoned cart emails can help you develop great tactics to approach your customers, you will recover at least 5.9% of your lost sales. The post Abandoned Cart Email: Templates, Techniques, Tips appeared first on Spiralytics Inc.

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6 Ways Your Journalism Skills Can Be Transformed Into Content Marketing

ClearVoice

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing. I knew how to research, fact-check, cover a topic from a variety of angles, and even understood the fundamentals of search engine optimization.

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Intelligent ABM™: When a High-Performance Platform Meets Best-in-class Intent Data

SWZD

While integrated technology platforms are crucial to efficient ABM execution, best-in-class intent data will always define effectiveness. That's why B2B growth marketers need the perfect combination of performance platform and intelligent intent data.

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We Partnered With Shutterstock to Empower You to Create Outstanding Visual Content

Bannersnack

3 minutes read Creating great visual content requires high-quality imagery. That’s why we partnered with Shutterstock, the world’s leading stock image library, to provide you access to a large variety of high-resolution photos that you can use to unlock limitless creativity and create outstanding designs. Starting today, Creatopy’s image library has become richer and more functional with the addition of Shutterstock images that can be customized however you want.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

Search Engine Journal

The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work. The post 3 Types of Data Science SEO Teams and How They Work appeared first on Search Engine Journal.

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How to Grow and Scale Your Agency with Marketing Automation

Sharpspring

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview. A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow.

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Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

Search Engine Journal

We all make mistakes, but these 10 top marketing disasters take the cake. Learn how to avoid a similar fate. The post Top 10 Worst Marketing Disasters of All Time appeared first on Search Engine Journal.

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Top Secrets On How High-Performing Sales Teams Use Content To Close Deals

Square 2 Marketing

Content That Serves Sales Is Key To Revenue Generation. When you think of content marketing, it’s usually focused on marketing content. Putting your thought leadership out into the world accomplishes many tasks for marketers: It answers questions prospects might have as they are researching a purchase. It introduces new prospects to your company as content is shared.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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15 SEO Experts Share Their Tips for Newbies via @sejournal, @TaylorDanRW

Search Engine Journal

SEO is an evolving marketing practice. In this post, 15 SEO experts share their advice on how to get started learning SEO. The post 15 SEO Experts Share Their Tips for Newbies appeared first on Search Engine Journal.

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What is Video Curation & How To Curate Video Content

Scoop.it

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.

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Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters. The post Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups appeared first on Search Engine Journal.

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5 Critical Errors A Site Crawler Can Reveal For Your Site

SEMrush

Crawl errors make crawling and indexing your site harder for search engines. In this guide, we share 5 critical errors and how to fix them with Semrush.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven

Search Engine Journal

Video advertising isn't as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time. The post Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) appeared first on Search Engine Journal.

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Aligning Content with Intent Webinar Q&A

Brightedge

We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Micro-Moments provide an easy framework to quantify what these intents are, and if you organize your keywords in this fashion, it provides you with powerful insights into the type of content audiences are looking for in a

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How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too - Ep. 229 via @sejournal, @brentcsutoras

Search Engine Journal

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S. The post How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too [Podcast] appeared first on Search Engine Journal.

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Best Knowledge Base Software

The Daily Egg

Ever since the internet went public in 1993, you do not have to rely on a trip to the library or to find answers to questions. Now, that information is right at your fingertips. The only problem is the sheer amount of information that you have access to 24/7. And that is where knowledge base […]. The post Best Knowledge Base Software appeared first on The Daily Egg.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Google Algorithm Update Targets Slander via @sejournal, @MattGSouthern

Search Engine Journal

A New York Times report states that Google is planning on changing its algorithm to demote websites that publish unverified or slanderous claims about others. The post Google Algorithm Update Targets Slander appeared first on Search Engine Journal.

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[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster

Optinmonster

Does your website get a lot of traffic but your conversions are painfully low? DateID faced this challenge before turning to OptinMonster. After struggling for months to get the results they wanted, they decided to turn to OptinMonster. Now they’re able to convert thousands of visitors into email subscribers, freemium members, and paying customers.

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Google Announces New Reporting Features in GA4 via @sejournal, @hoffman8

Search Engine Journal

Google has announced new reporting features and changes coming to GA4. Here's what marketers need to know! The post Google Announces New Reporting Features in GA4 appeared first on Search Engine Journal.