Thu.May 06, 2021

Email Marketing Vs Chatbots - Which is Best for Your Business?


You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that you can convert into a paying customer.

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Survey: How sales reps adapted to the pandemic


“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital.

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Webinar Recap: From Lagging to Leading Sales Indicators


When it comes to measuring the health of your pipeline and forecasting the quarter, are you focused on Lagging Indicators that leave you looking in the rear-view mirror? What if you instead focused on Leading Indicators ? The metrics that help you get ahead of risks and upside.

Case Study: How ParkMobile Built an Innovation Culture

Carla Johnson

May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket. A sudden storm hit, and we got drenched in the rain between the garage and the concert venue.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

7 Ways to Repurpose Content and Grow Your Customer Base

Content Marketing Institute

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better.

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4 Video Marketing Strategies to Stand Out in a Video-Saturated World

SmartBug Media

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy.

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Going Digital in a Pandemic: The Data Tells the Story


I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Let’s dive in.

Independent Research Firm Names Spiceworks Ziff Davis as a B2B Marketing Data Provider That Matters Most


SWZD's comprehensive data solution was recently recognized in highly reputable third-party research.

The 80/20 Rule: How one band uses ConvertKit to reach more fans


Ryan Baustert, like most musicians , didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Google Analytics Popup Tracking: How to Create Custom Popup Events


Do you want to track your popup campaigns to see how well they’re performing? You may have set up awesome marketing popups on your site, but without reliable data, you won’t know what’s working and what’s not. Plus, you could also be missing out on valuable leads and sales.

How Home Services Companies Grow Sales With Direct Mail


Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients.

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Top 7 Rules of the Road for Writing Great Digital Ad Copy


Growth marketers who rely on paid media have their work cut out for them.

Tips for How Agencies Use Marketing Automation


As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation , in-house or through an agency, is a great option.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Addressability solutions for a cookieless world


Imagine sending a bunch of wedding invitations. You have them all beautifully designed, in their neat little envelopes, and ready to go out in the mail. But then you realize you don’t actually have the addresses of your invitees.

SEO Reporting: What To Expect In Monthly SEO Reports + Free Template

With the total number of websites reaching over 1.8 billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy.

The marketer’s guide to Instagram Reels

Sprout Social

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels.

5 Cool Optical Illusions That Will Help Boost Your Conversions


Was the dress black and blue, or white and gold? (Oh Oh no, not this again …). Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

The B2B Marketer’s Quick Start Guide: Sales Automation

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many.

How to Start an Email Marketing Campaign: For the Busy Marketer


Want to know how you can push timely, relevant and personal messaging to the masses without breaking the bank? Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry.

What the Sprout Spotlight awards taught us about the state of social marketing

Sprout Social

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social.

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales


Ecommerce marketing success is not a mystery. It’s about understanding customer intent. What do they need at a specific stage of their journey to drive them closer to conversion? Timing is everything. Ecommerce merchants have the tools they need at their fingertips.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

7 Content Types That Gain the Most Engagement & Links via @sejournal, @JuliaEMcCoy

Search Engine Journal

Struggling to come up with content ideas? Here are seven content types that drive the most engagement and links to jumpstart your brainstorming. The post 7 Content Types That Gain the Most Engagement & Links appeared first on Search Engine Journal. Content Marketing

Belleza, ginebra y flores, así ve la publicidad el día de la madre en españa


El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”.

9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

Search Engine Journal

Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content. The post 9 Journalism Tactics That Work for SEO Content Writing appeared first on Search Engine Journal. Content Marketing SEO

Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation


We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when you’re in front of the panel.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How SEO Hygiene Supports Your Site & Marketing Goals Over Time via @sejournal, @makhyan

Search Engine Journal

SEO hygiene is key to your site’s long-term SEO strategy. Learn the benefits, what it involves, and how to implement it in your organization. The post How SEO Hygiene Supports Your Site & Marketing Goals Over Time appeared first on Search Engine Journal.

The Complete Guide to Lifecycle Marketing


Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more.

Tips for How Agencies Use Marketing Automation


As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation , in-house or through an agency, is a great option.