Thu.May 06, 2021

Email Marketing Vs Chatbots - Which is Best for Your Business?


You’ve spent time, money and energy creating a valuable product. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads. A lead is a prospect that you can convert into a paying customer.

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Survey: How sales reps adapted to the pandemic


“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital.

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7 Ways to Repurpose Content and Grow Your Customer Base

Content Marketing Institute

No matter how large your team, repurposing can be the solution to lighten the content creation workload. It’s also a good way to get your content in front of more people in formats they might prefer better.

Going Digital in a Pandemic: The Data Tells the Story


I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Let’s dive in.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The 80/20 Rule: How one band uses ConvertKit to reach more fans


Ryan Baustert, like most musicians , didn’t think about the business side of music when he first started booking gigs with his band Throw the Fight. They got their start back in 2003, playing in small clubs, house parties, and bars in the Wisconsin and Minneapolis area.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task.

4 Video Marketing Strategies to Stand Out in a Video-Saturated World

SmartBug Media

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy.

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Top 7 Rules of the Road for Writing Great Digital Ad Copy


Growth marketers who rely on paid media have their work cut out for them.

The Complete Guide to Lifecycle Marketing


Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The marketer’s guide to Instagram Reels

Sprout Social

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels.

How to Conduct a Market Opportunity Analysis


I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in.

Case Study: How ParkMobile Built an Innovation Culture

Carla Johnson

May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket. A sudden storm hit, and we got drenched in the rain between the garage and the concert venue.

Lead Source: What Is It and Why It's Valuable To Your Team


The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Tips for How Agencies Use Marketing Automation


As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation , in-house or through an agency, is a great option.

SEO Reporting: What To Expect In Monthly SEO Reports + Free Template

With the total number of websites reaching over 1.8 billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy.

5 Cool Optical Illusions That Will Help Boost Your Conversions


Was the dress black and blue, or white and gold? (Oh Oh no, not this again …). Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift.

Your Toolkit for Becoming a More Data-Driven Association

Higher Logic

The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic. Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let’s dive into how you can make this happen.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How Home Services Companies Grow Sales With Direct Mail


Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients.

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Tips for How Agencies Use Marketing Automation


As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation , in-house or through an agency, is a great option.

Five Marketing and Sales Pitfalls that Can Be Avoided with Marketing Automation


We’ve all been there: you notice that typo after the email to your boss has sent; you’re halfway through your data report when you realize there’s a question you wish you’d asked in the survey; you can’t figure out how to change the filter in your Zoom settings to make you not a cat when you’re in front of the panel.

Webinar Recap: From Lagging to Leading Sales Indicators


When it comes to measuring the health of your pipeline and forecasting the quarter, are you focused on Lagging Indicators that leave you looking in the rear-view mirror? What if you instead focused on Leading Indicators ? The metrics that help you get ahead of risks and upside.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

What the Sprout Spotlight awards taught us about the state of social marketing

Sprout Social

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social.

Google Analytics Popup Tracking: How to Create Custom Popup Events


Do you want to track your popup campaigns to see how well they’re performing? You may have set up awesome marketing popups on your site, but without reliable data, you won’t know what’s working and what’s not. Plus, you could also be missing out on valuable leads and sales.

How to Start an Email Marketing Campaign: For the Busy Marketer


Want to know how you can push timely, relevant and personal messaging to the masses without breaking the bank? Well, email marketing delivers all that and more on a silver platter. Claiming the title as the marketing channel banking the highest ROI, email is no longer considered a dying industry.

9 Journalism Tactics That Work for SEO Content Writing via @sejournal, @ronlieback

Search Engine Journal

Engagement is a top priority in journalism. The same can be said for SEO. Use these 9 proven journalism tactics to improve your SEO content. The post 9 Journalism Tactics That Work for SEO Content Writing appeared first on Search Engine Journal. Content Marketing SEO

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.