Wed.Apr 07, 2021

Lead Nurturing: Five Things to Consider to Make the Most Impact

Launch Marketing

When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priority is converting leads into buyers.

How Small Businesses Are Using VR For Better Employee Training Outcomes


The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.


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44% of Marketers Finding It Difficult to Attribute Revenue to Social Media

KoMarketing Associates

Many marketers have already integrated social media into their overall marketing plans. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue.

Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done


Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Why Content Differentiation Dictates Success (and How to Find Yours)

Marketing Insider Group

Does standing out online against competitors feel like a game of cat and mouse? They publish an interesting guide – you rush to publish something similar with slight changes. They expand to a new social media platform – you develop a strategy for that platform to make sure you have a presence.

More Trending

How to use persona-based marketing: A powerful tool for connecting with prospects and customers

Sales Lead Insights

For better marketing, personify your prospects and customers. Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter.

Five Awesome SEO Tricks to Deliver Fast Results (and Wow Your Clients)


Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic.

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Is Proving Content Marketing ROI an Impossible Dream?

Content Marketing Institute

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business.

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The Inconvenient Truth About Driving Sustainable Corporate Growth


If you read the latest business books or shop for the latest sales and marketing technology, you see the same story, over and over. That there is a revolution of companies that have reinvented how to engage with and convert customers.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Update Old Content for New and Returning Visitors


Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand.

How Many Emails Should I Be Sending?

Benchmark Email

Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel organic — and definitely not overly forced.

Bynder Alternatives: How Brandfolder & Other Competitors Compare


Because the top digital asset management software (DAM) options are so alike, shopping often comes down to considering three characteristics: price, ease of use, and overall customer experience. Reading user

The Best Time to Post on Instagram in 2021, According to Experts


When’s the best time to post on Instagram to make sure a post gets seen? And what about the best time to get the most likes? The most comments? We’re here to tell you that—sigh—there’s no one single “best time” to post. The time is different for every single Instagram account.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

9 K12 Email Marketing Tips To Ensure Your Emails Get Read


You write a lot of emails as a K12 communicator, but are you effectively reaching your audience with all that need-to-know information? Most people don’t get into K12 education thinking that they need to have expertise in email marketing.

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3 Vital Click-Based Signals for SEO: First, Long, & Last


This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal

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Striking the Right Chord: 4 Tools for Mapping Content and Tone to Each Buyer Stage

Benchmark Email

Even the most beautiful music, if it’s played for the wrong audience, won’t resonate. A crowd that’s expecting to hear a concerto will probably walk out on you if you choose to perform a jazz standard instead. This same principle holds true for your sales and marketing content.

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How to Blend Outbound and Inbound Marketing Within Your ABM Strategy

SmartBug Media

Marketing is ever-evolving, due to new technologies and the shifting needs of prospective customers. The methods that reeled in prospective buyers a decade ago aren’t meeting the needs of modern buyers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to come up with social media content using feedback from your silent fans

Sprout Social

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”.

What is the Clubhouse App? And is it Right for Your Business?


The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse is so new that brands also have to figure out how to join in.

How to Make a Stunning Webflow Popup (Step by Step)


Do you want to create a popup on your Webflow website? Using the right tool, you can set up stunning Webflow popups in minutes to turn your visitors into subscribers and customers. In this step-by-step guide, we’ll show you the easiest way to create a high-converting popup on your Webflow site.

What Have You Done for Your Sales Team Today?


Marketing departments have been put to the test over the past year, and supporting our struggling sales teams became a top priority—at least, it should have. But plenty of marketers seem to have missed the memo, leaving sales struggling to shift to an all-virtual climate.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What Is a Breakout Session? [+ How To Plan Your Own]


Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information.

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Let’s talk ABM: One-to-one ABM with Atos


One-to-one Account-based Marketing - treating one account as a market in its own right - is where it all started.

Growth Addict Kevin Mulrane Discloses What Sales & Marketing Need to Crush 2021


Listen to the Podcast: For more episodes on how sales can drive growth together with marketing, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

G2 Users Rank InsightSquared a Leader In Sales Analytics…Again!


When it comes to awards, G2 is one of our favorites as it’s based directly on real customer feedback, comparing InsightSquared with more than 50 vendors across multiple factors including customer satisfaction, ease of use, speed of implementation, and more.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.