Thu.Apr 01, 2021

Storytelling Lessons from the Cheese Aisle

Carla Johnson

April 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz. Fast forward a few years and I’m working at my first marketing job at a small architecture firm in Lincoln, Nebraska.

How to Measure Content Marketing: The (Updated) Essential Guide

Content Marketing Institute

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.

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Introducing Scram: Hyperagile Marketing Practices for a Hyperautomation, Hypergrowth World

chiefmartech

Agile management was born 20 years ago, to help teams operate better in a fast-moving, ever-changing, digital world.

The Top 8 Results from Our 2021 Study on RevOps & Inbound Marketing

SmartBug Media

[Wednesday, March 31 2021] Yesterday, we launched the first ever industry benchmark report that brings together revenue operations (RevOps), inbound marketing, and technology. We curated these results with the help of a few of our strategic partners in the space: Terminus , Typeform and Vidyard.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

How to Create a YouTube Channel to Grow Your Brand and Make Money

Hootsuite

Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform among U.S.

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What Is Sales Enablement In The Year 2021?

Square 2 Marketing

Sales Enablement Produces Some Of The Fastest Revenue Improvements. Square 2 has been helping clients with sales execution for over 10 years. Our second book, " Fire Your Sales Team Today , " was all about creating a sales experience that guides prospects instead of trying to sell them.

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MarTech Legend Jon Miller Reveals His Secrets to Account Based Marketing

Oktopost

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Social Spotlight: How Tim Hortons puts people first in its social strategy

Sprout Social

Overview. Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale.

Don’t be a Content Marketing Fool: 20 Articles to Help You Create Better Content

BenchmarkONE

This April Fool’s Day, the trick’s on someone else. We’ve all been there. We plan out a strategy or initiate some sort of content tactic, and it falls totally flat. A lot of content marketing is taking a shot and seeing what lands.

Help 64

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

2010s to now: Email design trends that survived the test of time

Litmus

Email has come a long way. Founded by Ray Tomlinson in 1971 , what started as a way to communicate with colleagues who wouldn’t answer their phones evolved into a powerhouse. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1.

How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

Hubspot

The other day, I searched for "Taylor Swift" on Facebook. I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone.

How to Add ManyChat Chatbot to Shopify to Boost Sales

Optinmonster

Are you looking for ways to increase communication with customers on your Shopify store? Or a way to nurture leads and boost sales in real-time? If so, then you may want to add a ManyChat chatbot to your Shopify store.

Rules 59

Executive Briefing: What is the Social Selling Assistant?

MindFire

In this short executive briefing, Joseph Manos (Executive Vice President) and I show you what you need to know to fill the top of your sales funnel with new, fresh companies and people. The post Executive Briefing: What is the Social Selling Assistant? appeared first on MindFire, Inc.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Featured Snippets February Drop: Are We Seeing a Full Recovery?

SEMrush

February 19 marked a sudden featured snippets drop across a substantial number of SERPs. We looked into our data to find out which industries, keyword categories and countries got the biggest hits, and where they stand now. Industry News

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Facebook Analytics is Shuttering on June 30 via @MattGSouthern

Search Engine Journal

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The post Facebook Analytics is Shuttering on June 30 via @MattGSouthern appeared first on Search Engine Journal. Facebook News

The Plain English Guide to Writing a Business Case

Hubspot

Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone's garage?

SWOT 57

SEO For Doctors: 5 Best SEO & Digital Marketing Strategies for Physicians and Doctors

seo.co

When you think of doctors, the term search engine optimization (SEO) doesn’t usually come to mind. The truth is, if you’re a doctor operating your own practice, or a partner in an existing practice, then SEO is one of the first things you should think about.

SEO 56

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Social Media Style Guide Template

Content Science Review

Use this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines. Premium

How to Solve Legacy Content Issues with a Partial Migration via @kas_tweets

Search Engine Journal

Supplemental landing pages dilute content signals and cause ranking visibility loss over time. Learn how partial migration may help with SEO issues such as these. The post How to Solve Legacy Content Issues with a Partial Migration via @kas_tweets appeared first on Search Engine Journal.

Don’t be a Content Marketing Fool: 20 Articles to Help You Create Better Content

BenchmarkONE

This April Fool’s Day, the trick’s on someone else. We’ve all been there. We plan out a strategy or initiate some sort of content tactic, and it falls totally flat. A lot of content marketing is taking a shot and seeing what lands.

Help 52

YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern

Search Engine Journal

YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. The post YouTube Rises to Number 1 App by Consumer Spend via @MattGSouthern appeared first on Search Engine Journal. News YouTube

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Don’t be a Content Marketing Fool: 20 Articles to Help You Create Better Content

BenchmarkONE

This April Fool’s Day, the trick’s on someone else. We’ve all been there. We plan out a strategy or initiate some sort of content tactic, and it falls totally flat. A lot of content marketing is taking a shot and seeing what lands.

Help 52

3 Most Common Legal Issues Small Businesses Face

Altitude Branding

Legal issues are something no business wants to deal with, and usually, business owners will do everything in their power to avoid them. The problem is that you can’t have control over everything that happens in and around your business at all times.

What is Natural Language Processing? How Does It Impact Content Marketing?

DivvyHQ

What is natural language processing (NLP)? Although it sounds very technical (and a little intimidating), it's actually something that every content team might be using as part of their content marketing process in the future, and certainly something you should start learning about today.

ClickFlow as an Alternative to MarketMuse

Single Grain

Over the past decade, the marketing landscape has undergone drastic changes. With time, it has evolved into what is essentially a game, with clear cut rules and points to earn.

SERP 52

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!