Search Engine Journal
FEBRUARY 26, 2021
It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed. The post 3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom appeared first on Search Engine Journal.
SendX
FEBRUARY 26, 2021
Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. What Benefits Can You Get from Email Marketing as a Financial Advisor?
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InsightSquared
FEBRUARY 26, 2021
The RevOps Experts Weigh In. Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.” Together, the experts gave a detailed guide on how sales leaders can improve their company’s funnel throughput with analytics and coaching. From assessing risk to pinpointing the coaching window, this webinar is a can’t miss for anyone who wants to accelerate revenue.
SendX
FEBRUARY 26, 2021
With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads. All the B2B & B2C companies take the help of automation and advancement of the technology in terms of lead capture software where they effortlessly find their leads in a short span of time.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
FEBRUARY 26, 2021
Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
FEBRUARY 26, 2021
For this week, we have a purposefully eclectic and un-themed set of reading and listening. I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. The first 3 articles and the entire suite of blog posts are all worth your time and consideration.
SEMrush
FEBRUARY 26, 2021
From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across. Plus, we‘ll cover a bit about how our Site Audit Tool can help.
Content Marketing Institute
FEBRUARY 26, 2021
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading → The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.
SEMrush
FEBRUARY 26, 2021
SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
FEBRUARY 26, 2021
By Lauren Dichter , Marketing Consultant at Heinz Marketing. Mapping a B2B buying committee is no easy feat. In fact, it usually takes excessive hours of research to get it just right. And even when you think you’ve got it just right… it could be totally different depending on the characteristics—both the static and in-flux ones— of the company you’re marketing to!
SEMrush
FEBRUARY 26, 2021
Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.
The Daily Egg
FEBRUARY 26, 2021
You come up with an excellent idea you believe will boost conversions and reduce operational costs. But you can’t execute your idea without a plan in place. Without a plan, you’re likely to fail at your mission, which may even cost you your job. You need an effective strategy for the proposed project, including its […]. The post Project Management Principles to Know appeared first on The Daily Egg.
SEMrush
FEBRUARY 26, 2021
Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
ClearVoice
FEBRUARY 26, 2021
What is return on investment (ROI)? Return on investment is a financial metric identifying the benefit expected from a specific expenditure. You can calculate ROI before you invest to determine your potential benefit. Alternatively, you can determine ROI after you have some results to decide about continued funding. In business, it’s wise to assess ROI for programs and functions that require significant funds, such as marketing or customer service.
SEMrush
FEBRUARY 26, 2021
Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.
Search Engine Journal
FEBRUARY 26, 2021
Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal.
SEMrush
FEBRUARY 26, 2021
Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Litmus
FEBRUARY 26, 2021
Social media background photos—a.k.a. your own personal billboard. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. As an extension of your personal brand, a background photo should reflect what makes you, you. After all, you only get one chance to make a first impression.
SEMrush
FEBRUARY 26, 2021
Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.
MindFire
FEBRUARY 26, 2021
Every Friday morning, we gather with a community of OptiChannel sales & marketing people to hear from business leaders who are leading the way in identify how to engage their audience on the optimal channel. We broadcast these events on Zoom, as well as Facebook and LinkedIn. Over the past few months, we’ve invested in improving all aspects of the stream, and a question we keep getting is “ What kind of equipment are you using?
SEMrush
FEBRUARY 26, 2021
Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Search Engine Journal
FEBRUARY 26, 2021
The key to email outreach is standing out. Here's how to segment your prospect list and use unique themes for your next link-building outreach campaigns. The post Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom appeared first on Search Engine Journal.
SEMrush
FEBRUARY 26, 2021
It’s crucial to stay on top of the newest small business statistics to create a business strategy built to succeed long term and always get new and innovative ideas.
Optinmonster
FEBRUARY 26, 2021
Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack. That’s because you’re probably working with a limited budget, a smaller team, and your “to-do” list is already loaded to the brim.
SEMrush
FEBRUARY 26, 2021
It’s crucial to stay on top of the newest small business statistics to create a business strategy built to succeed long term and always get new and innovative ideas.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Search Engine Journal
FEBRUARY 26, 2021
Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content. The post Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern appeared first on Search Engine Journal.
TowerData
FEBRUARY 26, 2021
Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between.
Search Engine Journal
FEBRUARY 26, 2021
The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more! The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
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