Fri.Feb 26, 2021

3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom

Search Engine Journal

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed. The post 3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom appeared first on Search Engine Journal. Content Marketing SEO

Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game.

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4 Tips For Effective Landing Page Design

Zoominfo

What aspect of ZI’s platform is the most underutilized and why do you think that’s the case? Picture just a blank white web page with a form to fill out, and basic text that reads “Fill out form for [insert offer here].”. Sounds pretty boring, right?

The Best Lead Capture Tools For Your Website

SendX

With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Webinar Recap: Increase Your Funnel Throughput with Analytics & Coaching

InsightSquared

The RevOps Experts Weigh In. Todd Abbott , CEO of InsightSquared , and Tanner Mezel , VP of Sales and Marketing at DSG , recently hosted the webinar, “Improving Funnel Throughput with Analytics & Coaching.”

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More Trending

Write Down Your Team’s Unwritten Rules

Biznology

For this week, we have a purposefully eclectic and un-themed set of reading and listening. I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic.

Rules 104

The Future of Intent: A 2021 Outlook

Triblio

During this week’s online B2BMX event, Triblio’s Chief Customer Officer Andrew Mahr presented a live session titled, “ The Future of Intent: What to look for in 2021. ”

Fun Twitter, LinkedIn, and Facebook background photos for email geeks

Litmus

Social media background photos—a.k.a. your own personal billboard. They sit behind your profile picture on Twitter, LinkedIn, and Facebook and serve as prime real estate for you to show personality. As an extension of your personal brand, a background photo should reflect what makes you, you.

How to Use Email Validation in B2B & B2C Marketing

TowerData

Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between. Email Validation featured

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How To Perform a Technical SEO Audit in 15 Steps

SEMrush

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across.

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Great Content Experiences Start With Giving Up Control [Content Marketing Examples]

Content Marketing Institute

The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.

How To Perform a Technical SEO Audit in 15 Steps

SEMrush

From indexation and crawlability issues to handling any structured data errors, it‘s important to ensure your website is working properly. In this guide, we‘ll show you how to do a technical SEO audit and how to fix issues you come across.

SEO 114

Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Mapping a B2B buying committee is no easy feat. In fact, it usually takes excessive hours of research to get it just right.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

The Anatomy of the Perfect SEO Report

SEMrush

SEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time.

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5 Ways AI Serves Programmatic and Online Marketing

TrueInfluence

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial Intelligence.” ). Artificial Intelligence (AI) is transforming digital strategies and helping companies achieve better customer insights.

What Are Rich Snippets (How Do You Get Them)?

SEMrush

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

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Small Business Email Marketing: 7 (Easy) Tips for Growth

Optinmonster

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But let’s be honest: it can also be a difficult code to crack.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

What Are Rich Snippets (How Do You Get Them)?

SEMrush

Rich snippets can help draw the eye of searchers and encourage them to click. Here’s what you need to know about ranking for a rich snippet.

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Virtual backgrounds to show off your email geek pride on Zoom and Teams

Litmus

Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore.

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69 Podcast Statistics to Boost Your Podcast Strategy In 2021

SEMrush

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.

What Is Return on Investment (ROI)?

ClearVoice

What is return on investment (ROI)? Return on investment is a financial metric identifying the benefit expected from a specific expenditure. You can calculate ROI before you invest to determine your potential benefit.

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Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

69 Podcast Statistics to Boost Your Podcast Strategy In 2021

SEMrush

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers. Marketing

How We Livestream: Equipment List

MindFire

Every Friday morning, we gather with a community of OptiChannel sales & marketing people to hear from business leaders who are leading the way in identify how to engage their audience on the optimal channel. We broadcast these events on Zoom, as well as Facebook and LinkedIn.

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65 Artificial Intelligence Statistics for 2021 and Beyond

SEMrush

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future.

Appropriation vs. Appreciation

Delivra

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

65 Artificial Intelligence Statistics for 2021 and Beyond

SEMrush

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. In this article, we’ll go over all of the newest artificial intelligence statistics to help you determine if AI is right for your business’s future. Marketing

Top 10 Zendesk Alternatives for Superior Customer Service

TrustRadius Marketing

*This article was updated on February 26th, 2021 based on new research by the TrustRadius Team. Zendesk is a leader in customer service software. While a great product, such an important aspect of any business shouldn’t have only one choice.

73 Remarkable Small Business Statistics to Know in 2021

SEMrush

It’s crucial to stay on top of the newest small business statistics to create a business strategy built to succeed long term and always get new and innovative ideas.