Tue.Feb 02, 2021

Three hidden relationships marketing leaders need to drive business value


When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.

Enterprise CRM’s Future is in Company Growth


Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

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Content Marketing vs. Copywriting: What Are the Major Differences?


“Aren’t writers just writers?” ” The question came from a strategy colleague when I was helping a brand staff its new content studio.

Signals That Indicate Cross-Selling Opportunities


“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough.

More Trending

How To Leverage Consultants to Help Your Business Grow in 2020


No one can do everything by themselves. And just because you know how to do something doesn’t mean that you should, or that you’re the best candidate for the job. In order to scale up and grow your business, it’s important to know how to best utilize the strengths of others. By hiring freelance consultants , you can take advantage of a rich array of affordable resources that will position you to let your business flourish.

Survey: Growth Marketing, Content Marketing Top Marketers’ Key Areas of Investment

KoMarketing Associates

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design.

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13 Benefits of Email Marketing: Why (and How) to Grow Your List


Are you wondering if the benefits of email marketing are worth the time and effort? Email marketing is one of the best ways to communicate with customers, share company information, and generate passive income.

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Getting ahead in marketing: Data as the new oil


30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. There has always been a disconnect between what is known about customers and what can actually be known about customers. In recent years, this disconnect has closed significantly.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How To Rebrand A Website Without Losing SEO Rankings


Are you planning to update the looks, content, and functionality of your website? This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition.

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To drive business forward, we need to see social differently

Sprout Social

What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way.

Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events.

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Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes


Posted by larissa-lacerda From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort.


The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Modern Advisor’s Guide to Content Marketing

FMG Suite

Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it. .

LinkedIn Articles: Inspire Followers with Your Thought Leadership


Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences.

How to Maintain Quality When Outsourcing Digital Content Creation

Benchmark Email

One of the challenges organizations often encounter when they decide to outsource digital content creation is quality.

Does Your Business Have a Well-Differentiated Core?


“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen analyzed the characteristics [.].

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Sitewide Links: Impact of Sitewide Links on Rankings & the SEO Linkgraph


As we’ve noted time and again, not all backlinks are created equal. In fact, some types of links can do more harm than good if you’re looking to rank a website in online search. While most of the focus for bad links revolves around the quality of the publisher websites in guest posting , the quality of the publisher may not be the only thing weighing down your rankings. One oft-debated area for link quality is the presence of sitewide links from other websites.

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Seven Ways to Effectively Use Data Visualization in Your Next Web Design


Guest post by Eleanor Hecks. Images are powerful tools in your web design arsenal. They draw users in and make complex data easier to understand. Knowing when and how to use them in your projects isn’t as clear-cut, though. Image credit: Visme (post sponsor). Around 59% of the world’s population uses the internet. As a business owner, one of your best tools for reaching new leads is your website.

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How to Find the Right CRM Solution for Your Business


The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts.

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The Content Marketing Operating System: Your Guide to Brandpoint’s Proven Content Marketing Process


What are the two things your marketing team needs to be successful (and stay sane)? Creativity? Lots and lots of content? Brainstorming sessions every day and reports drawn by the minute? Not quite. No, instead: Structure and focus.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

5 Ways to Organize Content on Your WordPress Website


When was the last time you organized your WordPress website ? Maybe you’re running a blog, provide cool games like Survivor Game , or share the latest cooking tips. If you’ve been doing it for years, chances are your site is packed with content. Even if you started using WordPress with a clear plan, things could still get pretty disorganized over time. Perhaps you don’t know anymore where all your old blog posts are, or you’re getting confused by your WordPress categories.

The Evolution of Storytelling

FMG Suite

From campfires to glowing screens, humankind has always been searching for the next big story to tell using the day’s best technology. Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. .

The Only Guide You’ll Ever Need for Mapping Your Customer Journey


On the surface, the concept of a customer journey seems simple. You develop a product, market it, and customers eventually make a purchase. However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. Now, it can be challenging to understand your customer’s motivations and actions. Today’s modern consumers communicate with brands on at least ten different channels —from social media, email, paid ads, etc.—and

Everything You Need to Know About Green Marketing [Examples & Expert Tips]


Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%) , made with sustainable materials (38%) , or deliver on socially responsible claims (30%). In fact, the U.S. sustainability market is on track to reach $150 billion in 2021.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.