Mon.Jan 11, 2021

Remove touchpoints-loyalty
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What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

Email is still the best for driving loyalty and retention. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Facebook may be investing in chat apps like WhatsApp and Messenger. ” Channel diversification is important.

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8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Hubspot

And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. brand trust, love, and loyalty. Another customer touchpoint that can help your brand emotionally connect with people in your advertising is language cues and context, which evoke positive feelings.

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6 Ways Conversational AI Can Help Your B2B Marketing Strategy

Outbrain

With conversational AI, keeping track of customer communication becomes more manageable by gathering data on each customer touchpoint and unifying this data. In fact, while 83% of consumers say they’d like the option to move between channels when interacting with a brand, less than 50% of brands can adequately provide these experiences.