Expert insights. Personalized for you.
Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. MORE
What are the main backup mistakes one makes when trying to preserve their WordPress installation? There’s a lot that can go wrong if you do not define a strategy to backup your WordPress. Properly backing up your WordPress installation is a matter of WordPress security. MORE
The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Why This Study Is Needed. MORE
December 3, 2020 It’s the time of year when people begin looking heavily at the change in the calendar and planning ahead. For every company, team and leader, strategic planning is the most important activity they do on a regular basis. MORE
The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. It’s time to bust the myth that customer communities only do customer support. Learn how a community can support your company across the customer experience. MORE
A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. MORE
In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. MORE
If you have flowers in your home, then these are the tips for you. What is a house without flowers? They not only decorate our life, create an interior, but plants in the house are also very useful for health. MORE
Logos are everywhere. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. I have four brands with their unique logo design on my desk right now. We probably don’t give a lot of thought to logos if we don’t […]. MORE
Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. MORE
We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here. MORE
Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax. MORE
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. MORE
Do you want to add a MailerLite popup to your site to grow your email list? If you’re a small business owner, building your email list can be a challenge. Where do you find the right tools and the time to build a popup that will actually convert? MORE
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. MORE
How do you know I’m serious about sharing information about setting up Instagram Business accounts ? I had “ Taking Care of Business ” playing in my head the entire time I was writing this article and didn’t even complain once. MORE
For landing pages, you can improve your conversions even with little copywriting experience by following the tips listed below. The post Boost Your Conversions: Copywriting Tips for Landing Pages appeared first on Spiralytics Inc. Conversion Rate Optimization copywriting CRO MORE
Months into the largest work-from-home experiment ever, we quantify changes in workplace communication technologies and preferences. Reports Resources MORE
After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know. MORE
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. MORE
How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. MORE
There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. MORE
Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren't there for the amount of work you put into the creation? If so, you're not alone. MORE
As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider. MORE
When it comes to sales, it is always a race to the top, and for small businesses, there’s a lot riding on how high those numbers can climb. If you’re lucky and more established, your reputation alone can go a long way towards closing more deals. MORE
With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. MORE
Contently
DECEMBER 3, 2020
A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs.
Marketing Insider Group
DECEMBER 3, 2020
In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
RockContent
DECEMBER 3, 2020
What are the main backup mistakes one makes when trying to preserve their WordPress installation? There’s a lot that can go wrong if you do not define a strategy to backup your WordPress. Properly backing up your WordPress installation is a matter of WordPress security.
Marketing Insider Group
DECEMBER 3, 2020
Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Zoominfo
DECEMBER 3, 2020
Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
SWZD
DECEMBER 3, 2020
Months into the largest work-from-home experiment ever, we quantify changes in workplace communication technologies and preferences. Reports Resources
Single Grain
DECEMBER 3, 2020
Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals.
Carla Johnson
DECEMBER 3, 2020
December 3, 2020 It’s the time of year when people begin looking heavily at the change in the calendar and planning ahead. For every company, team and leader, strategic planning is the most important activity they do on a regular basis.
BOP Design
DECEMBER 3, 2020
With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Brandpoint
DECEMBER 3, 2020
After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know.
Hootsuite
DECEMBER 3, 2020
How do you know I’m serious about sharing information about setting up Instagram Business accounts ? I had “ Taking Care of Business ” playing in my head the entire time I was writing this article and didn’t even complain once.
Content Marketing Institute
DECEMBER 3, 2020
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero.
Optinmonster
DECEMBER 3, 2020
Do you want to add a MailerLite popup to your site to grow your email list? If you’re a small business owner, building your email list can be a challenge. Where do you find the right tools and the time to build a popup that will actually convert?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
chiefmartech
DECEMBER 3, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.
Altitude Branding
DECEMBER 3, 2020
If you have flowers in your home, then these are the tips for you. What is a house without flowers? They not only decorate our life, create an interior, but plants in the house are also very useful for health.
DivvyHQ
DECEMBER 3, 2020
As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider.
Hinge Marketing
DECEMBER 3, 2020
The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Why This Study Is Needed.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
BenchmarkONE
DECEMBER 3, 2020
When it comes to sales, it is always a race to the top, and for small businesses, there’s a lot riding on how high those numbers can climb. If you’re lucky and more established, your reputation alone can go a long way towards closing more deals.
Sprout Social
DECEMBER 3, 2020
There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day.
Bannersnack
DECEMBER 3, 2020
Logos are everywhere. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. I have four brands with their unique logo design on my desk right now. We probably don’t give a lot of thought to logos if we don’t […].
Higher Logic
DECEMBER 3, 2020
The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. It’s time to bust the myth that customer communities only do customer support. Learn how a community can support your company across the customer experience.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Buffer Social
DECEMBER 3, 2020
How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses.
Spiralytics
DECEMBER 3, 2020
For landing pages, you can improve your conversions even with little copywriting experience by following the tips listed below. The post Boost Your Conversions: Copywriting Tips for Landing Pages appeared first on Spiralytics Inc. Conversion Rate Optimization copywriting CRO
Hubspot
DECEMBER 3, 2020
Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren't there for the amount of work you put into the creation? If so, you're not alone.
Marketing 261
DECEMBER 3, 2020
We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
177 
Let's personalize your content