Thu.Dec 03, 2020

Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs.

ROI 119

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it.

Insiders

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The most common WordPress backup mistakes you need to avoid

RockContent

What are the main backup mistakes one makes when trying to preserve their WordPress installation? There’s a lot that can go wrong if you do not define a strategy to backup your WordPress. Properly backing up your WordPress installation is a matter of WordPress security.

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How on Earth Was Zoom Video Able to Scale Successfully?

Zoominfo

Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax.

Video 139

More Trending

Workplace Communications Trends in 2020

SWZD

Months into the largest work-from-home experiment ever, we quantify changes in workplace communication technologies and preferences. Reports Resources

How to Create a Promotional Plan for Your Business (with Template!)

Single Grain

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals.

5 Tools That Make Strategic Planning More Innovative

Carla Johnson

December 3, 2020 It’s the time of year when people begin looking heavily at the change in the calendar and planning ahead. For every company, team and leader, strategic planning is the most important activity they do on a regular basis.

Plan 85

B2B Marketing Strategies and Trends for 2021

BOP Design

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

After a year like 2020, it’s hard to want to get into the prediction business. I can’t say I personally had any clue that this last year would turn out like, well … you know.

VALS 120

How to Switch to an Instagram Business Profile + 10 Benefits

Hootsuite

How do you know I’m serious about sharing information about setting up Instagram Business accounts ? I had “ Taking Care of Business ” playing in my head the entire time I was writing this article and didn’t even complain once.

The 9 Awful Circles of Content Operations Hell

Content Marketing Institute

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero.

How to Add a MailerLite Popup to Your Site (Step by Step)

Optinmonster

Do you want to add a MailerLite popup to your site to grow your email list? If you’re a small business owner, building your email list can be a challenge. Where do you find the right tools and the time to build a popup that will actually convert?

Sites 81

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

Caring for indoor plants in the cold season

Altitude Branding

If you have flowers in your home, then these are the tips for you. What is a house without flowers? They not only decorate our life, create an interior, but plants in the house are also very useful for health.

Rules 74

The Must-Have List of Content Promotion Tools to Consider for 2021

DivvyHQ

As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you're trying to break through the noise and get more views on your content, here's a killer list of tools to consider.

The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Why This Study Is Needed.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How a CRM Helps Your Company Grow

BenchmarkONE

When it comes to sales, it is always a race to the top, and for small businesses, there’s a lot riding on how high those numbers can climb. If you’re lucky and more established, your reputation alone can go a long way towards closing more deals.

CRM 72

10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day.

Mobile 102

7 Types of Logos to Inspire Your Next Design (Examples Included)

Bannersnack

Logos are everywhere. Many of them are surrounding us, and most of the time, we don’t even notice them, but they are surely part of our daily lives. I have four brands with their unique logo design on my desk right now. We probably don’t give a lot of thought to logos if we don’t […].

Customer Communities: More Than Case Deflection

Higher Logic

The post Customer Communities: More Than Case Deflection appeared first on Higher Logic. It’s time to bust the myth that customer communities only do customer support. Learn how a community can support your company across the customer experience.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses.

Boost Your Conversions: Copywriting Tips for Landing Pages

Spiralytics

For landing pages, you can improve your conversions even with little copywriting experience by following the tips listed below. The post Boost Your Conversions: Copywriting Tips for Landing Pages appeared first on Spiralytics Inc. Conversion Rate Optimization copywriting CRO

Rethinking Your Premium Content: How to Build a Guided Learning Course

Hubspot

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren't there for the amount of work you put into the creation? If so, you're not alone.

How to Build and Optimize Your SaaS Conversion Funnel [template]

Marketing 261

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. It includes all the critical steps involved, plus several potential SaaS metrics to use in your funnel. Find the free template here.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.