Sat.Nov 21, 2020

What is functions.php in WordPress?

RockContent

One of the factors that makes WordPress such a popular platform for creating and managing websites is its simplicity. The CMS ‘ open-source programming structure allows even the less experienced professionals to create websites that are fast, efficient, and visually appealing. .

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The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito

The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time.

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The Martech Show Episode #8: The Martech Suite Strikes Back?

chiefmartech

Ben Bloom , a senior research director at Gartner who specializes in marketing technology management, joined me for Episode #8 of The Martech Show to share some surprising data from their latest report, Marketing Technology Survey 2020. The first surprise?

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B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.