Sat.Nov 07, 2020

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B2B Reads: Broetry, Persuasive Writing, and Apology Emails

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Cultivate a Data-Driven Marketing Team. Understanding data can be a necessary evil for marketers, here’s how to build the best team for the job.

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Research Maps Spending on Content Marketing

B2B Marketing Directions

Image Source: The Branded Content Project/Borrell Associates Inc. Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.