Tue.Sep 08, 2020

A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking.

How to optimize your content for voice search


Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.

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Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work? Really well, it turns out.

The Definitive List of Cyber Monday SaaS Deals


Cyber Monday 2019 is upon us! To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Check out the 7 steps to tell if a website is secure


It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet. Therefore, it is important to know the main secure website platforms , such as WordPress.

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Six Tips for Building Trust and Humanizing Your Brand


Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle.

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What is Sales Enablement, Anyway?


The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s.

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To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?

Measure Up Marketing

When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low.

Why High-Quality Website Content Needs SEO Too

Content Marketing Institute

You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Easy Tips to Close B2B Website Leads

BOP Design

Always. Closing. Closing deals, especially during a pandemic, can take some finesse. Wouldn’t it be helpful if a successful business shared some insight? Recently, we were recognized as one of America’s Fastest Growing Private Companies by Inc. 5000 !

What Is Second Tier Link Building?


Table of Contents. First Tier Links vs. Second Tier Links. + The Two Types of Second Tier Links. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building.

Top 5 Challenges in Generating Quality Sales Lead

Shikha Pakhide

11 Best WordPress Plugins for Affiliate Marketers (Compared)


Are you looking for the best affiliate marketing tools for your WordPress site? Affiliate marketing can be an excellent way to create multiple streams of income.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Conversica Strengthens Leadership Team with Key Appointments


On the heels of Series D funding, Peter Maloney and Mark Jancola Join Conversica’s Leadership Team Bringing a Wealth of Experience in Growth Stage Companies. FOSTER CITY, Calif., – September 8, 2020 – Conversica, Inc. ,

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)?

The 34 Biggest Trends In Digital Marketing And Sales To Close Out 2020 And Kill It Going Into 2021

Square 2 Marketing

Digital Marketing And Sales Is Changing At An Accelerated Pace; Keep Up Or Get Left Behind. Moving into the fall and winter this year will present some incredibly challenging and complex marketing issues that companies big and small need to be prepared to deal with proactively.

How to Write Instagram Captions That Shine


Instagram is one of the most popular social media platforms out there.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Choose Google My Business Categories (With Cool Tools!)


Posted by MiriamEllis. Image credit: Danny Sternfeld. In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select?

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Social Media Customer Service: Everything You Need to Do it Well


Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Let’s make sure you’re ready to help them when they reach out to you.

4 Signs It’s Time to Run a Tech Stack Audit

SmartBug Media

Whenever a new tool or software is released that can make a marketer’s life easier, we often jump on it—especially if said tool can increase productivity and decrease time spent staring at spreadsheets.

Computer vision brings shoppable video to life


30-second summary: Computer vision is a long-established segment of AI which deals with a machine’s ability to understand and process visuals and provide appropriate outputs.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Before, during & after: 6 powerful tips to get the most out of a virtual event

Sprout Social

Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online.

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The future of the marketing technology landscape is autonomous


Today marks a big milestone for Metadata as we announce the closing of our $6.5m Series A. This marks a new stage for our company as we transition to our go-to market motion, and strive to introduce our technology and practice to the public, leveraging our early adopters as our advocates.

What can we learn from retail email? Webinar Recording + Q&A


2020 has thrown the biggest of wrenches into just about everything—including email marketing strategies and tactics. For retailers, who rely on email to get people in the door (both physically and digitally), it’s left them reeling.

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How to Manage Multiple YouTube Channels: Tips and Tools


Creating and managing multiple YouTube channels can take up a lot of time and energy. But it’s worth it if you want to make a splash on the most popular online platform amongst US adults. Source: Pew Research Center. It also boasts a whopping two billion in monthly online users. What’s this mean?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.