A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)
Pam Didner
JULY 5, 2020
GumGum GumGum ’s CMO, Ben Plomion, shared their 3 Crazy ABM Campaigns that actually worked. Utilize firmographics such as: Annual revenue Industry Company size Location Consider whether these accounts present opportunities for new revenue or upsell or cross-sell. The sales team saw a high response. Those campaigns also did well.
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